Answer the following questions with a partner.

1. Which of the following is not a typical supply chain member?

a. retailer’s creditor

b. wholesaler

c. reseller

d. customer

e. producer

2. When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a __.

a. channel of distribution

b. value delivery network

c. supply chain

d. supply and demand chain e. demand chain

3. A company's channel decisions directly affect every __.

1. customer's choices

2. employee in the channel

3. channel member

4. competitor's actions

5. marketing decision

4. From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by __ .

a. manufacturers

b. marketers

c. distributors

d. consumers

5. Intermediaries play an important role in matching __.

a. dealer with customer

b. manufacturer to product

c. information and promotion

d. supply and demand

e. product to region channel

6. Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is not included in this process?

a. implementing the plan for the flow of goods and services

b. planning the physical flow of goods and services

c. controlling the physical flow of goods, services, and information

d. gathering customer's ideas for new products

e. planning the flow of logistics information to meet customer requirements at a profit

7. Which of the following is not an area of responsibility for a logistics manager?

a. inventory

b. purchasing

c. warehousing

d. information systems

e. marketing

8. To reduce inventory management costs, many companies use a system called __ which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.

a. reduction-inventory management

b. supply chain management

c. economic order quantity

d. just-in-time logistics

e. limited inventory logistics

9. Companies manage their supply chains through __.

a. information

b. transportation modes

c. competitors

d. the Internet

e. skilled operators

10. Julie Newmar recognizes that her company needs to provide better customer service and trim distribution costs through teamwork, both inside the company and among all the marketing channel organizations. Julie will begin the practice of __.

intermediation
customer relationship management
integrated logistics management
horizontal marketing system management
supply chain management

11. Today, a growing number of firms now outsource some or all of their logistics to __ intermediaries

a. competitors

b. third-party logistics providers

c. channel members

d. cross-functional teams

12. In what discipline did the supply chain concept originate?

a. marketing

b. operations

c. logistics

d. production

13. In which decade did the supply chain management philosophy emerge?

a. 1960s

b. 1970s

c. 1980s

d. 1990s

14. A __ encompasses all activities associated with the flow and transformation of goods from the raw material stage, through to the end user, as well as the associated information flows.

a. production line

b. supply chain

c. marketing channel

d. warehouse

15. Which of the following are not key attributes of supply chain management?

a. inventory control

b. leveraging technology

c. customer power

d. long-term orientation

e. all are key attributes

16. Positive, long-term relationships between supply chain participants refer to: