Ex.11. Read the sample letter. Analyze the constituents of the letter. Does the writer adhere to the rigid structure of a business letter?
Lori Flanagan
CEO
Zeta Chicken Food Corporation
1800 Stone Ridge Street
Los Angeles, CA 90001
February 27, 2012
Lessie Benningfield
1728 Wyatt Street
Boca Raton, FL 33434
Dear Ms. Benningfield,
As the representative of the company, I thank you for your wonderful suggestions in regard to the packaging appearance of our food products. I have planned a meeting with our top advertisers and sales heads to implement the new design covers and packaging.
We are also considering the increase in single food servings but with the same price. It will surely help to grow the business and give more satisfaction ratings from the customers.
Rest assured that you will be able to see the new packaging after one year. Our fast foods all over the country will surely have more distinctive features from the other fast food competitors. We are delighted to see our customers happy about our new dishes and products.
Again, thank you very much for your wonderful suggestions. If you have other suggestions and concerns, feel free to contact me at 732-761-4660 or at [email protected].
Truly yours,
Lori Flanagan
CEO
Zeta Chicken Food Corporation
Ex.12.Imagine that you are the Front office manager of a five-star hotel in London. One of your customers was dissatisfied with the room service. Write a letter of apology. Go tohttp://businessletterformat.org/ and have a look at sample letters of apology. Use them as a guide.
Ex.13. Read the information about writing business emails.
Business emails are a very prevalent form of business writing these days. It is quick and can serve as a documented evidence of the day-to-day transactions and daily interactions between the employees within an organization.
Important points to remember
· Email is much less formal than a written letter. Emails are usually short and concise.
· If you are writing to someone you don't know, a simple "Hello" is adequate. Using a salutation such as "Dear Mr. Smith," is too formal, but is also used.
· When writing to someone you know well, feel free to write as if you are speaking to the person.
· Use abbreviated verb forms (He's, We're, He'd, etc.)
· Include a telephone number to the signature of the email. This will give the recipient the chance to telephone if necessary.
· It is not necessary to include your email address as the recipient can just reply to the email.
· The ending is “Best wishes” rather than “Yours sincerely”.
Ex.14.Analyze the sample email and say, what differs emails from usual business letters.
Subject Co-operation agreement
Dear Alex,
To celebrate the signing of the agreement between our two companies, we would like to invite you to participate in our annual sales meeting, which is taking place this year in Honolulu, July 23-27.
Please feel free to bring another person with you as our guest if you would like to join us.
I hope this will be possible. Please let us know.
Best wishes,
Alison
Alison McCartney
Production manager
Has Bro Equipment inc.
Box 22
Chicago IL60644
Phone: 001312 555 4176
Email: [email protected]
Ex.15. Work in pairs to write emails. You can use sample letters athttp://businessletterformat.org/as a guide.
1. A letter of invitation: CEO of a company invites an important customer to business lunch to discuss some issues of their partnership. Give details of the meeting (place, date, time).
2. A letter of acceptance for the invitation: the customer is grateful for the invitation, but asks to change the date, if possible.
Ex.16. Another significant aspect of business communication is communication via telephone. Read the information (from www.bbc.co.uk.)
A lot of people find it difficult tomake phone calls in a foreign language – and that’s understandable. You can’t see the person you are talking to, their voice might be unclear, and you might find it difficult to find the right words.
One thing you can do to improve your telephone skills is to learn some of the multi-word verbs that are commonly used in telephone conversations.
Hold onmeans 'wait' – and hang onmeans 'wait' too. Be careful not to confuse hang on with hang up! Hang up means 'finish the call by breaking the connection' – in other words: 'put the phone down.'
Another phrasal verb with the same meaning as hang up is ring off. The opposite of hang up / ring off is ring up – if you ring somebody up, you make a phone call. And if you pick up the phone, (or pickthe phoneup) you answer a call when the phone rings.
"Hang on a second..."
If you are talking to a receptionist, secretary or switchboard operator, they may ask you to hang on while they put you through – put throughmeans to connect your call to another telephone. With this verb, the object (you, me, him, her etc.) goes in the middle of the verb: putyou through.
But if you can't get through to (contact on the phone) the person you want to talk to, you might be able to leave a message asking them to call you back. Call back means to return a phone call – and if you use an object (you, me, him, her etc.), it goes in the middle of the verb: call youback.
Level of formality.
Another thing to think about when talking on the telephone is formality. It's important to use the right level of formality – if you are too formal, people might find it difficult to feel comfortable when they talk to you. On the other hand, if you are too informal, people might think you are rude!
Generally speaking, if you are talking to someone in a business context, you should use could, can, may or would when you make a request: 'Could I speak to Jason Roberts, please?' 'Can I take a message?' 'Would next Wednesday be okay?'. You should also use please and thank you or thanks very much whenever you ask for, or receive, help or information. It's important to show politeness by using words like would, could, please, thank youetc. But it's also okay to use some of the features of informal/spoken English - short forms, phrasal verbs and words like okayand bye- in other words - everyday English! So phrases like I'm off to a conference..., no problem, bye! and hang on a moment and I'll put you through are perfectly acceptable, as long as the overall tone of the conversation is polite.
One last tip - it's better to ask for help or clarification when you're having a telephone conversation, than to pretend you understand something that you didn't. It's perfectly acceptable to use phrases like 'Could you repeat that, please?' 'Could you speak a little more slowly, please?'and 'would you mind spelling that for me please?'Using phrases like these will help make sure that you have a successful phone call, and may save you from lots of problems later on. You could always say that the line's very bad today if you can't hear very well. And it's also a good idea to practise words, phrases and vocabulary before you make the call!