XVI. Writing and Speaking

1. Write about two possible applications of using computer graphics in business.

2. You probably have a paint program at home; describe what you do with it.

XVII. How much do you know about training design engineers? Work in pairs and discuss the following questions. Choose the best answer.

1. What are design engineers in charge of?

a) managing and controlling different kinds of business.

b) designing and styling new products and developing new brands and logos.

c) researching and analyzing new trends in the international market.

2. When did design start developing in Russia?

a) since 1950s.

b) since 1990s.

c) since 1930s.

3. What is the function of design in economics?

a) to increase the profit of the enterprise.

b) to distinguish smb’s product from that of smb’s competitors and thus promote smb’s product.

c) to draw clients to buy different products.

4. What special skills do designers acquire?

a) IT skills, presentation and communication skills.

b) driving skills.

c) teaching skills.

XVIII. Now read Text III and see if you were right.

TEXT III

TRAINING DESIGN ENGINEERS

I. The aims and kinds of Design.

I think that design is one of the most interesting creative careers. Design can be defined as creative activity that is carried out according to the laws of beauty and functionality. All modern-day enterprises and businesses need design engineers. Design engineers are in charge of designing and styling new products as well as developing new brands and logos. Today such properties of merchandise as aesthetics, convenience and functionality (=user-friendliness) are coming to the fore.

To begin with design is a very broad field, it includes a lot of different kinds of design, such as graphic design, industrial design, advertising design, packaging design, textile design, media design, as well as landscape design and architectural design, interior design and others.

By the way design is a relatively new branch. In Russia design started developing only since 1930s. In Omsk the designers’ union was formed only in 1990. Fortunately, today the Russian design has caught up with its overseas counterparts.

It is known that design has a lot of important economic aspects, especially in countries with saturated markets. Here the function of design is to distinguish your product from that of your competitors and thus promote your product. That is to say, design enhances the selling properties of consumer goods. For example, design is extremely important in the car-making industry. In choosing a car buyers naturally pay great attention to the car's styling. In buying perfumes buyers pay attention to the design of vials and so on. I think that in future the emotional aspect of design will play an increasingly important role. Our future work as design engineers will include producing innovative interiors, new textile designs, graphic design, design for electronic media and other kinds of design.

II. Academic activities.

Omsk Technical University is one of several higher schools in Omsk that train design engineers. Future designers must have knowledge and understanding of technological, manufacturing and creative aspects of the design process. An important aim of training would-be designers is the development of students’ individual abilities and skills, developing their creativity. Professionalism is encouraged by the teaching staff who along with academic activity are actively involved in their own practice. Some lectures and seminars are given by visiting lecturers who are practitioners, people from industry or world of art and design.

Tuition is carried out through lectures, seminars and practices. Students are given the history and theory of art and design, they learn about the current trends in design. Students also study the theory and practice of colour. Students are given training in the methods of computer-aided design (CAD) that play an important part in supporting design activity. In addition to lectures and seminars students carry out their semester and course projects.

Students also have studio practice; they acquire knowledge and skills in drawing, painting and printmaking. The department organizes study-visits to exhibitions and fairs where students study the history, the state-of-the-art in design as well as the new trends. Business studies are also important for future design engineers. Third-year students undertake courses in economics, management and advertising. Psychology and foreign languages are also among important subjects. In addition, students undertake work placements through which they gain valuable work experience in design. At the final year students work out their graduation projects.

In the course of studies students acquire many special skills, such as IT skills, presentation and communication skills.

III. Career prospects.

Employment prospects for Designing graduates are very good and varied. Graduates from our faculty are well prepared to enter numerous creative industries. The study develops in students important personal qualities, such as creativity, communication skills, adaptability, resource fullness. All these qualities are highly valued by employers. The graduates from the Design department may work as employees of designing consultancies, in publishing, printing, advertising and as freelance designers. Besides, the skills learnt within the Design course open the door to many other careers.

XIX. Decide whether these statements are true or false:

1. Design can be defined as creative activity that is carried out according to the laws of beauty and functionality.

2. Today such properties of merchandise as aesthetics, convenience and functionality (=user-friendliness) have been forgotten.

3. Design is an old branch of industry.

4. Design has a lot of important industrial aspects, especially in countries with saturated markets.

5. Future designers must have knowledge and understanding of technological, manufacturing and creative aspects of the design process.

6. Students are given the history and theory of the English language, they learn about the current trends in the language.

7. In the course of studies students acquire many special skills, such as singing, playing musical instruments, dancing.

8. The graduates from the Design department may work as employees of designing consultancies, in publishing, printing, advertising and as freelance designers.