Найдите в каждом ряду слово, не подходящее по смыслу.

1. driver, doctor, teacher, corner, engineer

2. train, car, river, tram, bus

3. week, year, yesterday, month, day

4. man, woman, girl, postman, boy

5. student, professor, lecture, hospital, examination

6. wide green, brown, white, black

7. February, November, March, Monday, July

8. winter, summer, year, autumn, spring

9. body, arm, leg, head, hand

10. hand, head, leg, arm, foot, shoe

11. Tuesday, Thursday, Wednesday, August, Sunday

12. Moscow, Tver', Paris, Samara, Novosibirsk

UNIT 7

Read and translate the text (Прочтите и переведите текст)

MANAGEMENT

1. Management is the art of getting things done through other people. It includes the personnel who have the right to make decisions that influence company’s affairs.

2. There are three management levels: top management, middle management and operating management. Top management includes the president, vice president and the general manager. Middle management includes department managers and plant managers. Operating management includes supervisor, foremen, etc.

3. The most important responsibility of any manager is decision making. Successful management is a skill of choosing from alternatives.

4. Decision making are divided into: recognizing the problem, defining and analyzing the problem, evaluating alternative solution, choosing the most favorable solution and implementing the approach chosen.

5. Management function are planning, organizing, directing, controlling, staffing and innovating. It should be noted that successful management is based on the three basic elements: leadership, motivation and communication.

6. To operate a successful business one should have management skills because effective management is the key to business success.

Переведите на русский язык в письменной форме абзацы 2,4,5.

1.2. Найдите в правой колонке русские эквиваленты английских слов и словосочетаний:

1. to have the right a. принимать решения

2. management skills b. руководитель

3. key to success c. дела компании

4. favorable solution d. управление высшего звена

5. to make decisions e. навыки управления

6. top management f. исполнительная администрация

7. supervisor g. благоприятное решение

8. company’s affairs h. нововведение

9. middle management i. внедрить метод (подход)

10. to implement the approach j. иметь право

11. innovation k. управление среднего звена

12. operating management l. ключ к успеху

1.3. Переведите на русский язык встречающиеся в тексте интернациональные слова:

Personnel, company, president, vice president, alternative, analyze, problem, function, plan, organize, control, element, business, effective, motivation, staff, leader, communication.

1.4. Найдите соответствующие ответы на вопросы и напишите их в той последовательности, в которой заданы вопросы:

Вопросы

1. Whom does top management include?

2. What managers does middle management include?

3. What specialists does operating management include?

4. What steps is decision making divided into?

5. What are the management functions?

Ответы

a. Planning, organizing, directing, controlling, staffing and innovating.

b. Department managers and plant managers.

c. Supervisors, foremen, etc.

d. Recognizing the problem, defining the problem and choosing the most favorable solution.

e. The president, vice presidents and the general manager.

UNIT 8

Read and translate the text (Прочтите и переведите текст)

MARKETING

1. Marketing is the performance of business activities connected with the flow of goods and services from producers to consumers. Marketing includes the following operations: transporting, storing, pricing and selling goods. The most important thing in marketing is finding out who the customers are and what they want. Marketing is the process of having the right product at the right time in the right place, the process that brings mutual benefit to customers and vendors.

2. Transporting means carrying goods from the place of their production to the place of their selling.

3. Storing is necessary because the consumer desires to buy goods without waiting.

4. Pricing involves the art of determining what price is the best.

5. Selling involves helping consumers to discover their needs. Marketers should inform potential buyers of where goods can be bought and how much they cost.

6. Marketing research is also very important. The following are steps in marketing research: defining the problem, collecting data, compiling data and analyzing the results, advertising.

7. Marketing operations are very expensive and one should consider the value added through marketing. Marketing becomes too costly only when cost exceeds the value it adds.