Exercise 3. Look at the terms in the left-hand column and find the correct synonyms or definitions in the right-hand column. Copy the corresponding letters in the blanks

1)_________ insure a) choice

2)__________ retailer b) set as a price

3)_________ price with the c) one who sells in small

market amounts to" customers

4)__________ option d) please

5)__________ competitor e) guarantee

6)__________ personal f) the path goods take when

7) objective moving from manufacturer

8) satisfy to customer

9)__________ take place g) private, relating to an indi-

10)__________ channel of vidual

distribution h) accomplish

11)__________ charge i) to charge an average price

12)__________ achieve j) occur

k) rival, opponent

l) goal

Exercise 5. Fill in the blanks with the most appropriate terms from the box:

vital, insure, retailer, prices, placement, charge,

wholesaler, price, leader, take place, channel of distribution

The most common s manufacturer whole-saler

consumer. Distribution can, however, ________ through slightly modified channels. For example, products are sometimes sold directly by the_____________or the manufacturer, rather than by the retailer. Generally, wholesalers _________ lower ______________than retailers and sell in larger quantities. Together, these channels of distribution play a ____ role in the__________element of marketing.