Specializing documentation

· Marketing Communications (MarCom): MarCom writers endeavor to convey the company's value proposition through a variety of print, electronic, and social media. This area of corporate writing is often engaged in responding to proposals.

· Technical Communication (TechCom): Technical writers document a company's project or service. Technical publication includes user guides, installation manuals, and troubleshooting/repair/replace procedures.

· Legal Writing: This type of documentation is often prepared by attorneys or paralegals that could be in private practice or retained as corporate council.

· Compliance documentation: This type of documentation codifies Standard Operating Procedures (SOPs), for any regulatory compliance needs, as for safety approval, taxation, financing, technical approval, etc.

· Marketing Communications (or MarCom or Integrated Marketing Communications) are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "Marketing Mix" or the "four Ps": price, place, promotion, and product.

· Those who practice advertising, branding, brand language, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly, marcom managers.

· Traditionally, marketing communications practitioners focused on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization - a consistent "look & feel". Many trends in business can be attributed to marketing communications; for example: the transition from customer service to customer relations, and the transition from human resources to human solutions and the trends to blogs, email, and other online communication derived from an elevator pitch.

· Marketing communications is focused on the product/service as opposed to corporate communications where the focus of communications work is the company/enterprise itself. Marketing communications is primarily concerned with demand generation and product/service positioning while corporate communications deal with issue management, mergers and acquisitions, litigation, etc.

3. Подберите синонимы с словам из текста:

1) documentation

2) application

3) endeavour

4) promotion

5) management

6) customer

7) enterprise

4. Подберите определения терминам:

1) documentation	a) a formal, usually written, request for something such as a job, place at university, or permission to do something
2) application	b) the activity of controlling and organizing the work that a company or organization does
3) customer	c) an attempt to do something new or difficult
4) promotion	d) someone who buys goods or services from a shop, company etc
5) management	e) official documents, reports etc that are used to prove that something is true or correct
6) endeavour	f) a move to a more important job or position in a company or organization: