Discuss the functions of the infinitive in the following sentences. Think of your own sentences with these and some other functions.

1. If the person to make an appearance is a celebrity or performer.

2. ...it should be sosubdued as to be almost invisible...

9) Write these words with correct negative prefixes(in/un; in; un/im; un; dis):

memorable, important, elegant, clear, appearance, permissible, visible, noticeable, acceptable

10) Answer the following questions:

1. Why should every speech contain at least one memorable key point?

2. In what way should the most important ideas be stated?

3. What do interviewed people often complain of?

4. What does determining the key points require?

5. Why isn't the choice of what to wear a problem for a celebrity or performer?

6. What set of rules is there to get a serious message across to an audience?

7. What sort of clothes are advisable for men who are to make an appearance?

8. What rules are there for women?

11) Can you explain the following:

1. A good way to find them is to try to boil everything down into a few brief sentences.

2. Violent colors won't do.

3. Any jewelry that dangles, jingles, or flashes is taboo.

4. These are "personality" shows whose sole purpose is to entertain.

12) Agree or disagree:

1. People remember only a small part of what they see and even less of what they hear.

2. The speaker must dress conservatively and show or do nothing that might dis­tract attention from the message.

Give a summary of the unit.

14) Translate the following text into Russian:

Speaker's Bureau Reaches a Diverse Audience

An effective tool for community outreach is a speaker's bureau. Employees, who are often volunteers, are trained to present the company or organization's story to a variety of audiences.

An outstanding example of a speaker's bureau is one organized by Southern California Edison, which saw a vital need for company speakers with multilingual ability. For example, the utility serves 3 million Hispanic customers. One-fourth of them do not speak any English, and more than three-fourths speak their native lan­guage at home. It also serves 600.000 Asians customers; 16 percent do not speak English, and 70 percent speak their native language at home.

The speaker's bureau has 11 company employees who are fluent in English and one other language - Spanish, Mandarin, Cantonese, Cambodian, or Vietnamese. They are available to community groups, neighborhood associations, schools, churches, and various civic groups free of charge.. The most frequent topics request­ed from groups include energy conservation, earthquake preparedness, electric safe­ty, and consumer service.

Southern California Edison promotes its speaker's bureau with advertisements in ethnic newspapers, flyers, and public service announcements on ethnic radio sta­tions.

□ Notes:

Mandarin - the official language of China, spoken by most educated Chinese people - мандаринскоенаречиекитайскогоязыка

Cantonese - кантонский диалект китайского языка (Canton - Кантон, Гуанчжоу)

Hispanic –латиноамериканский

15) Render the following text in English:

Частично наши решения относительно одежды зависят от того общего впе­чатления, которое мы желаем произвести. Ваша цель как представителя орга­низации - выглядеть авторитетно и вызывать доверие.

При выборе одежды для телеинтервью помните о другой цели - зрителю на­до не смотреть на вас; ему надо слушать вас.

Одежда должна быть консервативной и удобной и не отвлекать внимание аудитории от ваших слов, а привлекать его к вашей внешности.

Благодаря освещению температура в студии повышается, а напряжение, вы­званное тем, что вы предстаете перед глазами зрителей, еще более «накаляет обстановку». Поэтому одежда должна быть как можно легче, а ее цвет - одно­тонным, без всевозможных рисунков, клеток, полос, горошка и т.д.

Лучше всего подойдут средние тона синего, серого и коричневого цветов. При очень темной одежде на телеэкране теряются ее детали. Следует также из­бегать большого количества черного и белого цветов. Яркие оттенки красного цвета часто выглядят очень резкими.

TextF

InterviewTips

Speeches, panels, and debates usually have a definite structure. By contrast, interviews may go far off the expected track. To get the best results from an interview, a speaker should remember these tips:

• Most reporters may merely want information, but some will be looking for head­lines. To appreciate this, just watch a presidential press conference. Note the kinds of questions asked and visualize the headlines that might result from an injudicious reply.

• Conversely, it may be desirable to make headlines. If you do want to see special attention paid to something, say it in a way that can be quoted or even headlined.

• Watch for loaded questions. Take time to think. Don't repeat a derogatory remark, shift to another subject.

• Prepare for the worst. Think of every question that might possibly be asked, rea­sonable or unreasonable. Then prepare an answer for each.

• Be sure to state your key points early in the interview. Use examples and anec­dotes. Don't tell half truths. Don't exaggerate. Don't brag about your organization or its products or services'.

• Watch your attitude. Don't be arrogant, evasive, or uncooperative. Don't argue. Admit mistakes - and tell how you have corrected them. Don't use jargon. Don't lose your temper.

• Don't memorize your statements, but do use notes for reference. Speak from the public viewpoint, it's the public's interest that is important. Look at the interviewer when he or she is asking a question, but face the audience or the television camera when you are answering.

• Be cooperative, but don't surrender. Watch for presumptive questions: "Why are you resisting the efforts to control pollution?" "Why do you charge such outrageous prices?"Deny the statement and shift to another topic.

• If a question is unfair or too personal say so and refuse to answer. You aren't required to answer any question. Decline with a smile, but don't say "no comment".

• Never speak "off the record". Anything you say is on some sort of record - video­tape or the reporter's notes.

• Don't challenge figures unless you know they are wrong. Remember that there are many ways to cite statistics.

• Be as relaxed and informal as possible. A humorous remark may be used if it is appropriate, but don't be facetious, you might be misunderstood.

□ Vocabulary:

tip - совет

merely - просто

headline - заголовок

visualize - представить себе

injudicious - неблагоразумный, неразумный

conversely - наоборот

loadedquestion - провокационный вопрос

derogatory - пренебрежительный

shifttoanothersubject - перейти к другой теме

exaggerate - преувеличивать

brag - хвалиться

arrogant - высокомерный, надменный

evasive - уклончивый

surrender - сдаваться, уступать

presumptive - предполагаемый

resist - сопротивляться

chargeaprice - установить цену

outrageous - возмутительный

deny - отрицать

decline отклонить

challenge - оспаривать

facetious - неуместно шутливый

Exercises

1) Find the English equivalents in the text. Use them in sentences of your own:

иметь определенную структуру; явиться результатом чего-либо; желательный; обратить внимание на что-либо; быть процитированным; остерегаться чего-либо; основные вопросы; использовать жаргон; признавать ошибки; терять самообладание; приводить статистические данные; быть уместным.

2)Find the words in the text which describe or mean the following:

1. a helpful piece of advice -

2. to form a picture of someone or something in your mind -

3. insulting and disapproving -

4. very shocking because it is unfair -

5. based on a reasonable belief about what is likely to happen or be true -

6. to question whether something is right, fair, or legal –

3) Match the words. Use them in the sentences of your own:

lose	remark
loaded	viewpoint
to make	questions
public	temper
derogatory	headlines

4)Translate the following sentences into Russian:

The pamphlet offers several tips on how to find a job.

2. She accused him of telling outrageous lies.

3. Today people want more from working life than merely a paycheck.

4. Scandinavian cruises are very popular in I he summer; conversely the Caribbean is most popular in the winter.

5. A witness heard his bragging that he was responsible for all three murders.

6. Many doctors have challenged the accuracy of his findings.

5)Match the words which are close in their meaning:

arrogant	responsible
outrageous	demeaning
facetious	assuming
derogatory	excessive
cooperative	droll

6) Match the words having the opposite meaning:

arrogant	serious
outrageous	unhelpful
facetious	complimentary
cooperative	reasonable
derogatory	unconceited

7) Complete the following sentences(facetious; loaded; brag; challenge; tips):

1. Don't__________figures unless you know they are wrong.

2. Watch for__________questions.

3. Don't_________about your organization or its products or services.

4. A humorous remark may be used if it is appropriate, but don't be________

5. A speaker should remember these__________.

8) Insert prepositions where necessary(to; for; about; by):

to face__________the audience to watch__________a press conference

____________contranst to watch_____________a question

to pay attention_______ smth to shift ______a subject

to charge_______ a price to brag______smth.

9) Write the words with correct negative prefixes(im; un; in; in/un):

definite; expected; judicious; desirable; reasonable; cooperative; important; fair; personal; formal; appropriate.

10) Answer the questions:

1. How do you understand the statement that some reporters are looking for head­lines?

2. Why may it be desirable to make headlines during an interview?

3. How should loaded questions be avoided?

4. Do you agree that one must be ready for the worst during an interview?

5. What sort of things is permissible and which should you avoid when speaking to reporters?

6. What attitude is preferable?

7. Why should you speak from the public viewpoint?

8. Why do you think the remark "no comment" is not admissible?

11) Can you explain the following:

1. Interviews may go far off the expected track.

2. Take time to think.

3. Never speak "off the record".