Exercise 16 Look through the following statements that are used in

Technology of success. Do you agree? Why? Justify your opinion.

a. Know your audience

b. Wear your guests’ shoes

c. Organize the flow of people and ideas

d. Create a visual magnet

e. Communicate with visual literacy

f. Avoid overload – create turn-ons

g. Tell one story at a time

h. Avoid contradictions

i. Ounce-of treatment and ton of treat

j. Make it maintainable

Exercise 17 Which commandments cover the ideas below. Justify your opinion. Develop

these ideas with your own context:

- To Be great storytellers you have to ____________________________________________________________________________________________________________________________________________________________

- To Focus on the audience experience you pursue ____________________________________________________________________________________________________________________________________________________________

- To Make your story memorable it is significant to ______________________________________________________________________________________________________________________________________________

- To Measure your success it is quite important to __________________________________________________________________________________________________________________________________________________________________________________________________________________

Exercise 18 Look at the English words connected with film industry and make your own examples with them.

	MEANING	EXAMPLE
blockbuster	a movie that is popular and makes a lot of money	Titanic is one of the most successful blockbusters that has ever been made.
bomb	a movie that is not popular and makes little money	That movie is a bomb. You shouldn’t waste your time seeing it. Even though the studio spent $50 million on that movie, it was a bomb.
coming attraction	the advertisement for a new movie that tries to make people interested in seeing it	A: I really like watching the coming attractions, to get an idea of which other movies I want to see. B: Really? I hate those!
film adaptation	a movie based on a book	The film adaptations of the Harry Potter books have been excellent. The worst type of movies are film adaptations, because they are never as good as the book.
flick	A movie	Do you want to catch a flick tonight? Have you seen any good flicks lately?
get the show on the road	to begin a movie or show	A: What time is it? B: 9:35. A: When was the movie supposed to start? B: 9:25. A: Let’s get the show on the road! Start the movie!
give something two thumbs up	to show that you thought a movie was excellent	A: Did you enjoy the movie Inception? B: For sure! I give it two thumbs up. A: Okay, maybe I’ll go and see it then.
gripping	very interesting	The last book I read was so gripping that I couldn’t put it down. I thought the movie Inception was very gripping. I couldn’t stop watching it!
hype	a lot of positive publicity	A: Did you see Titanic? B: No, I usually avoid movies that have too much hype. Should I see it? A: No.
live up to someone’s expectations	to be as good as someone thought something would be	I thought the movie was going to be better than that. It totally didn’t live up to my expectations.
mind-blowing	overwhelmingly amazing or impressive	The Niagara Falls are mind-blowing. They are definitely the most beautiful thing I have ever seen.
plug something	to advertise something	Beer companies always plug their products during sports events.
sell out	Have no more tickets	The show last night was sold out, so I couldn’t go.
upcoming	Soon to happen	The upcoming Olympics will be exciting.
write-up	a review of a product, movie, restaurant or other kind of entertainment	A: Do you want to go to that new movie, The Devil Wears Black Pants? B: No, not really. A: Why not? B: I read the write-up. It got terrible reviews.

PRESENT PERFECT CONTINUOUS

Времена Perfect Continuous используются для обозначения процесса, который начался и длился в течение некоторого времени до некоего момента в настоящем, прошлом или будущем.

Время Present Perfect Continuous указывает на действие, которое началось в прошлом, продолжалось в течение некоторого времени и либо закончилось непосредственно перед разговором или все еще продолжается в момент разговора.

I have been waiting here for 2 hours!
Я прождал здесь два часа!

We have been preparing for our exam since morning.
Мы готовились к экзамену с самого утра.

Образование Present Perfect Continuous

Утвердительные предложения:

I have been playing	We have been playing
You have been playing	You have been playing
He / she / it has been playing	They have been playing

Вопросительные предложения:

Have I been playing?	Have we been playing?
Have you been playing?	Have you been playing?
Has he / she / been playing?	Have they been playing?

Отрицательные предложения:

I have not been playing	We have not been playing
You have not been playing	You have not been playing
He / she / it has not been playing	They have not been playing

Для того, чтобы поставить глагол в форму времени Present Perfect Continuous, требуется вспомогательный глагол to be во времени Present Perfect и причастие настоящего времени (форма V-ing) смыслового глагола.

To be во времени Present Perfect имеет две формы:

· Have been – 1 и 2 лицо ед. ч. и все формы мн. ч.

· Has been – 3 лицо ед. ч.

Причастие настоящего времени (Participle I) можно получить, прибавив к начальной форме значимого глагола -ing:

jump – jumping, live – living

В вопросительном предложении вспомогательный глагол to have выносится на место перед подлежащим, а остальная часть сказуемого располагается после него:

I smell tobacco. Haveyou been smoking?
Я чувствую запах табака. Ты что, курил?

Hasshebeen using my car again?
Она опять пользовалась моей машиной?

В отрицательных предложениях за вспомогательным глаголом to haveследует отрицательная частица not:

It has not been snowing here since 2012.
Здесь не было снега с 1993 года.

Случаи употребления Present Perfect Continuous:

· Действие, которое началось в прошлом, продолжалось в течение некоторого времени и все еще продолжается в момент разговора:

The workers have been trying to move our wardrobe for half an hour, go help them.
Рабочие вот уже полчаса пытаются сдвинуть наш шкаф с места, помоги им.

· Действие, которое началось в прошлом, продолжалось в течение некоторого времени и закончилось непосредственно перед разговором:

Do you like this cake? I have been baking it since morning.
Тебе нравится этот пирог? Я пекла его с самого утра.

Exercise 19 1) Read the following extracts from the book and find all verbs used in Present Perfect Continuous and Present Perfect.

Art and Business