Даричева М.В., Малинина И.А.

ENGLISH FOR DESIGNERS

Учебно-методическое пособие

Нижний Новгород

ББК 81.2 Англ.

Д-20

М-19

Даричева М.В., Малинина И.А. English for Designers: Учебно-методическое пособие. – Н.Новгород: ВГИПУ, 2006 –108с

Рецензенты:

Красикова О.Г. – кандидат педагогических наук, доцент, заведующий кафедрой иностранных языков Волжского государственного инженерно-педагогического университета

Шкунова В.К. – кандидат педагогических наук, доцент, заместитель заведующего кафедрой иностранных языков Волжского государственного инженерно-педагогического университета

Пособие состоит из текстов, освещающих различные аспекты темы «Дизайн», тренировочных лексических, лексико-грамматических упражнений и коммуникативных заданий. Данная разработка имеет практическую и профессиональную направленность.

Учебно-методическое пособие предназначено для студентов очного отделения профессионально-педагогического института, обучающихся по специальности «Дизайн интерьера».

Введение

Предлагаемое учебно-методическое пособие содержит систематизированный минимум языкового материала по теме «Дизайн». Пособие включает в себя тексты, учебный словарь, разнообразные лексические, лексико-грамматические и грамматические упражнения, способствующие усвоению материала, и творческие задания, помогающие осуществить контроль над степенью усвоения.

Данное учебное пособие направленно также на совершенствование навыков чтения. К текстам прилагаются задания для проверки понимания прочитанного, упражнения на усвоение и расширение словарного запаса обучаемых, речевые задания, служащие активизации изучаемых лексических явлений.

VOCABULARY

Read and learn the following words:

design– 1) замысел, план; Syn: plan, project; 2) чертеж, эскиз, набросок; рисунок, узор; Syn: delineation; 3) модель, шаблон; лежащая в основе схема; композиция; 4) дизайн; school of design — школа дизайна

to design – 1)проектировать; конструировать to design a building — спроектировать здание; 2) делать эскизы, наброски; создавать узоры; Syn: to sketch , to delineate, to draw

to delineate – 1) набрасывать, чертить, намечать; 2) схематически изображать (то, что должно быть создано); делать набросок

to sketch – рисовать эскиз, делать набросок

to draw – чертить, рисовать (карандашом), набрасывать рисунок

to create – 1) порождать, производить, создавать, творить; Syn: to originate, to produce, to design, to make; б) задумывать (создание чего-л.), проектировать, разрабатывать; Syn: design

designer – 1) конструктор, проектировщик; Syn: planner; 2) чертежник; Syn: draftsman, draughtsman 4) рисовальщик; Syn: artist; 5) модельер, дизайнер; fashion designer — художник-модельер, designer clothes — одежда от известного дизайнера, стильная одежда 6) дизайнер; interior designer — дизайнер по интерьеру

decorator – 1) дизайнер, оформитель; an interior decorator — дизайнер по интерьеру 2) мастер по внутренней отделке помещений (штукатур, маляр, обойщик и т. п.)

to decorate – украшать, отделывать

decorated– декорированный, украшенный Syn: embellished

decoration – 1) украшение; убранство; 2) наружная и внутренняя отделка, украшение дома

décor – 1) театральные декорации, художественное оформление (спектакля); 2) а) проектирование интерьеров помещений, дизайн б) оформление выставок

decorative– декоративный; Syn: ornamental

ornamental – декоративный, служащий украшением, орнаментальный

decorative art – декоративное искусство

artist– художник; Syn: creator, designer, painter, stylist

painter – 1) живописец, художник; landscape painter — пейзажист; Syn: artist 2) маляр; Syn: decorator, paper-hanger

stylist – 1) стилист (о писателе, музыканте); 2) модельер (создающий одежду, прически); 3) дизайнер, специалист по интерьеру

master of style – стилист

creator – 1) творец, создатель; автор; 2) дизайнер, создатель костюмов

draughtsman, draftsman – чертежник; рисовальщик

architect– 1) архитектор, зодчий; 2) создатель, автор, творец

architectural– архитектурный

architectonic– 1) архитектурный; 2) конструктивный

WORK ON THE VOCABULARY

1. Match the translation:

1) to design a) рисовать (карандашом)

2) to delineate b) проектировать

3) to sketch c) создавать

4) to draw d) украшать

5) to create e) чертить, набрасывать

6) to decorate f) рисовать эскиз

2. Fill in the gaps with the verbs in the appropriate form. Some of the verbs can be used twice:to design, to delineate, to sketch, to draw, to create, to decorate. Then make up your own sentences with these verbs.

1) Some people believe that God … the world.

2) Who … the Sydney Opera House?

3) It took him a few days to … the design drawing of the shopping centre.

4) This building … by a famous architect.

5) At Christmas we … the living rooms with coloured paper and lights.

6) The assignment at the lesson was to … a horse in motion.

7) He decided not to draw the picture but to … that landscape.

8) That outstanding artist managed to … a real masterpiece of art.

9) We made up our mind to … the bedroom with blue paint and a gold paper.

3. Match the verbs with their definitions:

1) to design a) to make a picture of something with a pen or pencil

2) to delineate b) to make a quickly-made simple drawing

3) to sketch c) to work out the structure or form of something

4) to draw d) to make more attractive by adding some ornament

5) to create e) to produce something new

6) to decorate f) to show by drawing

II.

1. Match the translation:

1) designer a) создатель

2) decorator b) живописец

3) artist c) стилист

4) painter d) проектировщик, конструктор

5) stylist e) художник

6) creator f) архитектор

7) draftsman g) оформитель

8) architect h) чертежник

2. Match the nouns with their definitions:

1) designer a) he is qualified to design and supervise the construction of buildings

2) interior decorator b) he plans and chooses the colours, furnishing for the inside of a room or a house

3) artist c) he makes drawings of equipment, machinery, or buildings

4) painter d) he makes plans or patterns from which things are made

5) stylist e) he produces works of art such as paintings or sculpture

6) creator f) he produces something new, originates

7) draftsman g) he acts with great attention to the particular style

8) architect h) he paints pictures

III.

1. Match the translation:

1) design a) создание. творение

2) decoration b) украшение, орнамент

3) décor c) рисунок, сделанный ручкой, карандашом или мелком

4) drawing d) стиль, манера

5) painting e) чертеж, набросок

6) sketch f) убранство, украшение дома

7) creation g) живопись, картина

8) ornament h) замысел, план; дизайн

9) style i) эскиз

10) architecture j) проектирование интерьеров помещений; оформление

11) delineation k) архитектура

2. Match the nouns with their definitions:

1) architecture a) something brought into existence

2) decoration b) a quick rough drawing

3) décor c) the style in which a building is designed and built

4) drawing d) the way in which something is done

5) painting e) a picture produced by using paint

6) sketch f) an addition that makes something more attractive

7) creation g) a picture or plan made by means of lines on a surface

8) style h) a style of interior decoration and furnishings in a room or house.

3. Fill in the gaps with the following nouns:sketches, paintings, drawings, architecture, design, style, décor, decoration, creation.

1) In St. Petersburg tourists always admire the classical style of … .

2) The success of this car shows the importance of good … in helping to sell product.

3) It’s very pleasant to make Christmas … of your apartments.

4) It’s a good restaurant but I don’t like the … there.

5) The experts presented the paintings in the … of Picasso.

6) The artist made a few … of the landscape.

7) The teacher showed us Rembrandt’s … for his paintings.

8) The … of this writer produced a great impression on the public.

9) I’ve always admired Monet’s early … .

IV.

1. Match the adjectives with their synonyms:

1) architectonic a) ornamental

2) creative b) fashionable, smart

3) stylish c) constructive

4) decorative d) tasteful, aesthetic

5) artistic e) imaginative, ingenious

6) decorated f) embellished

2. Fill in the gaps with the following adjectives:creative, inventive, constructive, decorated, decorative, ornamental, stylish. In some of the sentences two variants are possible.

1) This … interior designer realizes interesting ideas in his design projects.

2) The … streets looked wonderfully and everybody felt New Years’ Day was coming.

3) They were not able to accept his … criticism towards their architectural plans.

4) The last collection of that … fashion designer left an unforgettable impression with the public.

5) The young man is considered to be a very … musician.

6) My mother is fond of … art very much.

7) His … designs for the new college building impressed the customers greatly.

8) The photograph of her grandparents in a(n) … frame stood on the dressing table.

TEXT 1

Read the text.

Where are you right now? At home, university, a friend’s house, a cyber cafe? Look around, what do you see? You see walls, floors, ceilings and furniture. At first glance it appears typical of interior space and your activities continue. Do you realize that you evaluate your surroundings and react to them? A positive reaction goes unnoticed. A negative reaction can affect your mood, health and interpersonal relations. The physical environment affects the occupants. It’s not just walls, floors, colors and furniture, it’s an environment that is created through design.

Interior design studies the relationship between physical space and its occupants. At first glance it might appear negligible, but think of places you like. Certain restaurants, stores, rooms in your house or even the work place and ask why? Typically it is due to the design of the space. Design elements work together in creating an environment that solicits response.

An interior designer learns to understand the design process and its application in daily life. This is an area in which we are all participants beginning from the colors in our nursery. What should be recommended? Shape the environment and thus, you will change the future.

surroundings, environment - окружение, среда

to evaluate - оценивать

negligible - незначительный, ничтожный

to solicit - просить

response - отклик, отзыв

application - применение

2. Find the English equivalents in the text:

на первый взгляд, настроение, процесс создания дизайна, формовать (придавать форму, вид), элементы дизайна, создание окружающей среды, негативная реакция, межличностные отношения, казаться типичным, влиять, физическое пространство, реагировать.

3. Find the synonyms in the text:

to attract no attention, to influence, to go on, to understand, to be fond of, thanks to, to seem, a shop, a children’s room, to start, to alter, to advise, to model.

4. Explain in English:

a cyber cafe, interior space, activities, occupants, daily, participants, to go unnoticed.

5. Answer the questions:

1). What affects us greater: positive or negative reaction to the environment?

2). What does interior design study?

3). Why do we like some places?

4). What must an interior designer know?

5). What should you do if you want to change your future?

6. Choose the most suitable title to the text and explain why:

1). The role of interior design in our life.

2). The influence of interior design on our life.

3). The purpose of studying the interior design.

TEXT 2

Read the text.

Professional interior designers are expected to study design history, to know the practices of the past in the terms of “styles”, and to know the names and the nature of the contributions of those individuals who generated the most interesting and influential approaches to design.

escape –спасение

enclosure -ограждение

purpose –цель

to exert –оказывать

development –развитие

to explore –исследовать, изучать

contribution –вклад

approach –подход

2. Find the English equivalents in the text:

жизнедеятельность людей, вне дома, именно радость, отражать реальность, служить целям, со времен происхождения, оказывать влияние, вмещать, использовать пространство с пользой, изучать историю дизайна, знать правила употребления термина «стиль» в прошлом, суть вклада, влиятельный.

3. True or false:

1). Human life activities are played out in interior spaces.

2). The very joy of being outside reflects the fact that we spend a greater part of our life outside.

3). Buildings and their interiors exert their influence only on the activities of people.

4). The study of interior design, its development and change through history is a useful way to explore the past.

5). Professional interior designers are expected to know the names of the people who contributed much to the development of the design.

4. Answer the questions:

1). Why do we like being out-of-doors?

2). What does the joy of being outside reflect?

3). What are the buildings and their interiors are planned for?

4). Why is it useful to study the history of the interior design?

5). Do you know what the term “style” means?

4. Insert prepositions where necessary:

1). People spend a lot ___ their lives ___ interior spaces.

2). Buildings and their interiors influence ___ the activities and lives that they house.

3). One ___ the purposes ___ studying design history is to make sense ___ the spaces ___ which modern life is lived.

4). We must know the names ___ those individuals who generated the most interesting and influential approaches ___ design.

5). What offers the escape ___ life ___ enclosure?

Grammar

1. Find in the text the sentences in Passive Voice. Determine what tenses they are in. Transform these sentences from Passive into Active Voice:

Example:Activities and lives of people are influenced by the buildings and their interiors (Present Simple). – The buildings and their interiors influence activities and lives of people.

2. There are a lot of words in the English language that can be nouns and verbs without changes in spelling. Translate these pairs of words:

a play – to play

a house – to house

an approach – to approach

a change – to change

an escape – to escape

a plan – to plan

a design– to design

an offer– to offer

a study– to study

a practice– to practice

a style– to style

an influence– to influence

a sense– to sense

3. Find a word from each pair in the text and say what part of speech it is. If it is a verb state what tense and voice it is.

Example: In the modern world, human life activities are played out in interior spaces.

(are) played – a verb – Present Simple Passive Voice.

We may love being out-of-doors for the sense of open air and sky.

(the) sense – a noun.

TEXT 3

It is impossible to understand what interior design is without knowing the names of people who invented some details and were the first to use special building or decorative materials. Here are the names of some prominent people, whose contribution in the development of interior design is great and very influential.

Part 1

Read the text.

Antoni Gaudi

In Barcelona, Spain, although there is a variety of work in the Art Nouveau style, the dominant figure of Antoni Gaudi (1852-1926) stands out as the inventor of a highly personal vocabulary of flowing curves and unusual decorative details.

His 1904-1906 reconstruction of an older building, Casa Batllу, included a new facade of complex, bone-like forms with a fantastic roof line and, for some apartments, remarkable interiors. Paneled doors are studded with small mirrors of irregular shape; ceilings are of plaster in swirling curved forms.

Gaudi developed fantastic curving, sometimes bone-like, sometimes wiry forms for furniture designed to be custom made by skilled craftsmen for specific projects. The Guell Park (1905-1914) and unfinished Sagrada Familia church (1903-1926) exhibit Gaudi's fantastic and highly personal stylistic vocabulary on a major scale.

prominent –известный, выдающийся

Art Nouveau – стиль модерн

dominant –господствующий, преобладающий

to stand out –выделяться

vocabulary –зд. разнообразие, область распространения

flowing -плавный

curve –изгиб, кривая

include –включать в себя

remarkable –удивительный, замечательный

paneled -филенчатый

studded -усыпанный

plaster -гипс

swirling –извивающийся, изгибающийся, кружевной

wiry –проволочный, жилистый

skilled – квалифицированный, умелый

craftsmаn– ремесленник, мастер

on a major scale –в значительном масштабе

2. Find the English equivalents in the text:

разнообразие работ, необычные декоративные детали, фасад, сложные, костно-подобные формы, линия крыши, квартира, неправильная форма, стать обычным делом, особый проект, незаконченный, демонстрировать.

3. Answer the questions:

1. What is Antoni Gaudi famous for?

2. What kind of doors did he use?

3. What were the ceilings of his houses like?

4. What forms did he develop for furniture?

5. What are his most prominent works?

Part 2

Read the text.

Gerrit Rietveld

The best known De Stijl ("the style") work was produced by Gerrit Rietveld (1888-1964), whose Schruder House at Utrecht is the most complete realization of the movement's ideas. It is a rectilinear block made up of complex, interpenetrating planes of wall, roof, and protruding floor, with voids filled by glass in metal sash.

The (upper) main living floor is divided by a system of sliding panels that permit rearrangement to achieve varying degrees of openness. Built-in and movable furniture of Rietveld's design is geometric and abstract in concept. Only primary colors and black are introduced within the generally white and gray tones of most surfaces.

Because of its few members, short life, and limited accomplishments, De Stijl influence in the development of modernism has been less obvious than that of the pioneers in Germany and France.

movement –движение

rectilinear -прямолинейный

interpenetrating -взаимопроникающий

plane –плоскость

protruding –выступающий, выдающийся

void -пустота

sash –рамка, обрамление

to divide –делить, разделять

sliding panels –раздвижные панели

built-in -встроенный

movable -передвижной

concept -понятие

primary color –основной цвет

surface -поверхность

limited -ограниченный

accomplishment -достижение

obvious -очевидный

2. Find the English equivalents in the text:

наиболее полное воплощение, заполненный стеклом, жилой этаж, позволить переставить, меняющаяся степень открытости, из-за короткой жизни.

3. Answer the questions:

1. What is Gerrit Rietveld famous for?

2. What kind of building is his Schruder House?

3. What permits to achieve varying degrees of openness?

4. What kind of furniture did he use?

5. What colors did he prefer to use?

6. Why is the influence of De Stijl in the development of modernism not so obvious?

Part 3

Read the text.

Alvar Aalto

The most important of the "second-tier" pioneer modernists is the Finnish architect and designer Alvar Aalto (1898-1976). Aalto's career began amid the romanticism and Nordic nationalism of Lars Sonck and Eliel Saarinen, with its links to Neoclassicism and Jugendstil movements of the late 19th century.

Americans were able to see an Aalto design at first hand at the New York World's Fair of 1939. The box-like interior space of the Finnish exhibit was made remarkably interesting by the introduction of flowing, free-form walls. There was a wall of wood strips over the main exhibit space that screened additional exhibit space on an upper level.

A balcony restaurant with provision for film projection from a startling suspended free-form projection booth completed the exhibit. In spite of its small size and somewhat obscure location at the fair, Aalto's design attracted highly favorable critical comment.

amid -среди

link -связь

strip -полоска

exhibit space –выставочное пространство

to screen –загораживать, закрывать

startling –поразительный, потрясающий

suspended -подвесной

projection booth –проекционная будка

obscure –зд. невыгодный

favorable –благосклонный, благоприятный

comment –замечание, комментарий

2. Find the English equivalents in the text:

вторая волна, карьера, конец 19-го века, напоминающее коробку внутреннее пространство, из первых рук, деревянные полоски, дополнительный, предусматривать проекцию фильмов, экспонат, несмотря на, невыгодное месторасположение, очень благосклонный.

3. Answer the questions:

1. What is Alvar Aalto?

2. Who influenced the works of Alvar Aalto?

3. What was his introduction into design?

4. What did a wall of wood strips help to make?

5. What disadvantages did his work face at the New York World's Fair of 1939?

6. What kind of comment did his work get at the New York World's Fair of 1939?

Part 4

Read the text.

Pierre Chareau

Pierre Chareau (1883-1950) is best known for his 1928-32 Maison de Verre (House of Glass) in Paris that made use of steel framing and large areas of glass block and plate glass.

His furniture designs included both chairs of rich woods and heavy upholstery and simple folding seating with metal framing and wicker seats and backs, suggesting a move from Art Deco to the International Style.

framing –рамка, обрамление

plate glass –зеркальное стекло

upholstery -обивка

folding -складной

wicker -плетеный

2. Find the English equivalents in the text:

использовать, большие стеклянные полотна, дизайн мебели, дорогие сорта древесины, складные сидения, плетенные спинки, переход.

3. Answer the questions:

1. What is Pierre Chareau best known for?

2. What was he the first to use?

3. What move did his furniture suggest?

4. Find the synonyms in the text:

To be famous for, a sash, to contain, as well as, weighty, easy, to offer, a step.

Part 5

Read the text.

Philip Johnson

In 1949, aware of Mies van der Rohe's Farnsworth house, Philip Johnson designed his own house at New Canaan, Connecticut, as an all glass-walled box with only a small cylindrical brick enclosure to house a bathroom and to provide a location for a fireplace.

The kitchen was a counter with lift tops giving access to equipment. The furniture was all of Mies's design, using brown leather on chrome frameworks, while major works of art introduced a variety of less rigorous forms into the space. The red tiles of the floor and the outward view into surrounding greenery establish color.

This "Glass House" has become a famous example of the possibilities of an open plan carried to its logical, extreme conclusion.

enclosure -ограждение

to house -размещать

a counter -стойка

access -доступ

leather –кожа

rigorous -строгий

tile -плитка

greenery -зелень

to establish –устанавливать, основывать

possibility -возможность

to carry –осуществлять, приводить в исполнение

2. Find the English equivalents in the text:

коробка с полностью стеклянными стенами, единственное небольшое кирпичное заграждение, предоставить место для камина, поднимающийся верх, доступ к оборудованию, хромированный каркас (рамка), разнообразие менее строгих форм, напольная плитка, внешний вид, окружающая зелень, доводить до логического заключения.

3. Answer the questions:

1. What is the name of Philip Johnson’s own house?

2. What kind of house is it?

3. Whose design is the furniture in the house?

4. What forms dominate in the interior space?

5. What establishes color?

Part 6

Read the text.

Walter Gropius

The direct influence of International Style modernism increased hugely when several of the European leaders of the movement arrived in the United States.

Walter Gropius was the architect of his own house at Lincoln, Massachusetts (1937). A fine example of International Style design, it has a typical flat roof, large glass areas, and such details as an entrance supported by tubular columns, an external spiral stair, and generous use of glass block.

The white walls are, surprisingly, not of concrete or stucco but of wood boards typical of vernacular New England building. The interiors are of elegant simplicity and display many pieces of furniture by various members of the modern movement. The house is now landmarked and open to visitors.

to increase –возрастать, увеличиваться

entrance -вход

to support –поддерживать

tubular -трубчатый

external -внешний

spiral –спиральный, винтовой

generous -щедрый

concrete -бетон

stucco -штукатурка

vernacular -просторечный

landmarked –знаковый

2. Find the English equivalents in the text:

прямое влияние, лидеры движения, прекрасный пример, плоская крыша, такие как, трубчатые колонны, винтовая лестница, деревянные доски, типично для, элегантная простота, открыт для посетителей.

3. Answer the questions:

1. When did the direct influence of International Style modernism increase?

2. What is Walter Gropius?

3. What typical details did he use in his house?

4. What building materials did he use for the outside part of his house?

5. How can you characterize the interior design of his house?

6. Is it a living house now?

4. Speak about one of the outstanding figures in the interior design and his achievements. The following words and phrases may help you:

to be a well-known designer/architect, to be famous for, to stand out as the inventor of, to be the first to use, to introduce, to make use of, to develop, to influence.

TEXT 4

Read the text.

What colors are the rooms in your house painted? Would it surprise you to learn that the colors around you can affect how you feel? Well, it’s true, color can drastically affect your mood. So it makes sense to surround yourself with colors you like and ones that will put you into a positive frame of mind.

Red, for example, is a strong color, so too much of it in a room can be overwhelming. But, in small amounts, red is energizing and can make us feel active and excited. Red is best used outside or in a room where we spend a short amount of time each day.

Orange can make us feel enthusiastic and talkative. Extroverts usually prefer this color because it makes them feel adventurous. Orange stimulates our appetites too, so it would be perfect for the kitchen or dining room.

Yellow is an uplifting color and can make us feel cheerful and happy. However, it is a color that should be used sparingly because too much can make us feel impatient.

Blue is the color that is most universally preferred, and blue rooms instil peacefulness so it is a good choice for studies or doctors’ waiting rooms. Blue can also help us feel calm and confident, but it suppresses our appetites so it’s only a good choice for the kitchen if you are on a diet.

Green is often used in hospitals because of its soothing properties. It has the power to make us feel relaxed and refreshed. Therefore, don’t paint a work area green because you won’t get much work done. Green is a good choice for bedrooms.

White is often used in doctors’ offices because it gives us an impression of cleanliness. However, it does nothing to relax us – we just feel cautious and nervous. It can also make us feel isolated and withdrawn.

Therefore, we should think carefully about our color schemes when the time comes to redecorate because different colors can affect how we feel in a number of ways. That said, though, we should rely on our taste and surround ourselves with the colors we like and feel comfortable with. Use your favourite colors to create a color scheme you know you can live with.

drastically– круто, резко

a positive frame of mind – положительный настрой

overwhelming- подавляющий

sparingly– скупо, нечасто

impatient - нетерпеливый

to instil – внушать, вселять

confident - уверенный

to suppress - подавлять

soothing- успокаивающий

property- свойство

cautious - осторожный

isolated- изолированный

withdrawn – сдержанный, замкнутый

to rely on – полагаться, рассчитывать

2. Find the English equivalents in the text:

слишком много, разговорчивый, смелый (авантюрный), бодрый (веселый), всемирно предпочитаемый, внушать спокойствие, хороший выбор, подавлять аппетит, чувствовать себя отдохнувшим и посвежевшим, рабочая зона, впечатление чистоты, сочетание цветов, полагаться на собственный вкус, любимый цвет.

3. True or false:

1. Red color always makes us feel active and excited.

2. Orange can make us feel talkative.

3. Yellow is a color that can improve our mood.

4. Blue is the best choice for the kitchen.

5. Blue is the most universally preferred color.

6. Green would be perfect for a work area.

7. White helps to relax.

Grammar

Compare the following adjectives: surprised/surprising and depressed/depressing. They are different in meaning.

We use the -ed form of the adjectives to describe people's feelings. People are surprised, bored, excited, etc. We use the -ing form of the adjectives to describe things or situations. They are depressing, boring, exciting, etc.

We often use the pattern I find + noun + -ing adjective. For example: I find the party really boring.

PART 2

TEXT 1

Read the text.

Architect Yury Andreev says he likes simple things and simple, ordinary food; but VILLA, the restaurant he has designed on Moscow's Myasnitskaya street, offers only refined European cuisine. He also says he does not like to travel doing so only when absolutely necessary and preferring a little evening reading, especially of architectural albums, to a change of scenery. But since the disappearance of the Soviet Union, he has spent his life travelling between two countries: Russia and Latvia. Yury is convinced that an interior decorator is simply an architect in truncated form, and for this reason never engages decorators to take part in his projects. He designed and decorated VILLA, his latest creation, from start to finish entirely on his own in the best traditions of Art Deco. The simple, but elegant furniture combined with the exotic decor; the abundance of sculpture in the interior; the beauty of line; the expressiveness of the materials; the blue, red, brown, and gold: all this is evidence of style. Add the genuine smell of money in the air and what you get is Art Deco, a style "whose main goal was the creation of prosperity and luxury in the years of the lost generation," as Soviet art critics used to write. They, of course, hated Art Deco as a class enemy — but we love it.

art deco – арт деко (декоративный стиль, популярный в 1930-е годы; отличается яркими красками и геометрическими формами)

refined European cuisine –изысканная европейская кухня

to a change of scenery –зд. для смены обстановки (scenery – 1) декорации сцены; 2) вид, пейзаж; ландшафт)

in truncated form –в усеченной форме

to engage –зд. нанимать (Syn. to hire)

abundance –изобилие, богатство

genuine –истинный, подлинный

2. Choose the most suitable title to the text:

1) The life of the architect Yury Andreev.

2) The style of architecture in Moscow.

3) The best traditions of Art Deco in modern architecture.

4) The style of restaurants in Moscow.

True or false?

1) Yury Andreev thinks that an interior decorator and an architect are the same.

2) He designed and decorated the restaurant “Villa” without assistance.

3) The restaurant he has designed is famous for its simple, ordinary food.

4) Art Deco is remarkable for its rich decoration.

5) Yury Andreev is fond of traveling very much.

6) He used the ideas of Art Deco in that project.

4. Find the English equivalents in the text:

Предлагает, особенно, архитектурный, дизайнер интерьера, архитектор, принимать участие, последнее творение, самостоятельно, изысканная мебель, изобилие скульптуры, выразительность, признак стиля, процветание и богатство.

5. Find the synonyms in the text:

Elementary, to originate, landscape, to be confirmed (to be sure, to be persuaded), a designer, to participate (to collaborate), indication of style, an aim, real (true, authentic).

TEXT 2

Read the text.

Museums come in different categories: there are treasure houses of world importance and small provincial museums on the other.

Every second summer, Monaco hosts a true festival of all the arts. Since 1975, Monaco has held a biennial antiques fair, which attracts all the most expensive art of private collections. Everything on sale here has to pass a tough selection procedure, and this turns the fair into a parade of top-quality world art.

The Monaco Antiques Fair is the brainchild of three towering figures from the European antiques world — Mario Bellini, Jacques Perrin, and Maurice Segoura. They based the event on a very clear concept: a limited number of participants and objects of truly exceptional quality.

Visitors have the opportunity to feast their eyes on canvases in gilded frames; graphic art by French, Italian, and Flemish masters; contemporary painting; and a great quantity of furniture, pieces of applied art, old gobelins, carpets, and some lavish sculptures.

The antiques dealers display their treasures in the Sporting d'Hiver, building in the Art Deco style. The fair is visited by up to 20,000 antiques aficionados.

treasure house –сокровищница

biennial –повторяющийся каждые два года

antiques fair –ярмарка антиквариата

to turn into –превращать

brainchild –замысел, изобретение, идея

towering –возвышающийся

to feast one’s eyes on –испытывать наслаждение от, радоваться от

lavish –чрезмерный, богатый

aficionado –приверженец, ревностный поклонник

True or false?

1) The antiques fair is held in a European museum by Monaco.

2) The organizers of the festival pick out the objects for the fair very strictly.

3) At the fair one can find antiques of high quality only.

4) The idea of this fair is the following: the more participators, the better.

5) The next festival of antiques will be in two years.

3. Find the English equivalents in the text:

мирового значения, принимать (гостей), частный, высокое качество, идея (x2), полотно, большое количество, прикладное искусство

4. Find the synonyms in the text:

to hold a celebration, two-year, to captivate (to fascinate), high-priced, personal, strict, outstanding, modern (present day), to show, fans.

5. Answer the questions to the text:

1) When did the tradition of this biennial antique fair start?

2) Can any antiques collection be displayed at the fair in Monaco?

3) What is the main concept of the festival?

4) What pieces of antiques can visitors see at the fair?

6. Translate the sentences into English:

1) Ярмарка антиквариата в Монако привлекает многих посетителей.

2) На ярмарке представлены предметы антиквариата высокого качества.

3) Антиквариат на ярмарке в Монако известен своим действительно исключительным качеством.

4) Ревностные поклонники антиквариата испытывают наслаждение от полотен в позолоченных рамках, старинных гобеленов, богатой скульптуры.

5) Здание, где проводится ярмарка, спроектирован в стиле арт деко.

TEXT 3

Read the text

Gareth Williams, London’s trendiest museum curator, speaks about the Victoria and Albert museum in London:

“The Victoria and Albert Museum was established as a collection showcasing industrial design; it was never a museum of fine arts. The driving idea is to inspire designers and the industry in general to create beautiful things. Today, we are returning to these origins; we are in the very centre of the creation of style. The museum has undergone some appreciable changes: it’s become a more fascinating place to work. We now pay more attention to contemporary design and architecture. Open evenings and fashion shows at the museum attract visitors who only five to ten years ago had never even heard of it. The museum has become more responsive to new developments and is part of a programme for promoting British designers…”

The Victoria and Albert Museum –a museum in central London that has valuable decorative objects of all styles and periods and from all over the world, such as paintings, glass, clothes and jewellery.

to showcase –выставлять, демонстрировать

to undergo some changes –переносить некоторые изменения

appreciable –заметный, существенный

2. Find the English equivalents in the text:

изобразительное искусство, движущая идея, создание стиля, обращать внимание, отзывчивый

3. Match the synonyms:

1) to inspire a) to regard

2) to create b) to display, to demonstrate

3) to attract c) to encourage

4) to consider d) to make, to invent, to produce

5) to promote e) to give an incentive, to support

6) to showcase f) to captivate, to fascinate

Fill in the gaps with the appropriate form of these verbs:

a) Their new design project … a lot of attention of the public.

b) The decorators managed to … a special atmosphere of that interior.

c) The main aim of the exhibition is to … British design.

d) They arranged a big advertising campaign to … their new stylish clothes.

e) The innovations in the field of interior design … them to work harder.

f) Your ideas concerning the architecture of this building will be carefully … .

4. Find the synonyms in the text:

basis, attractive (captivating, charming), modern (up-to-date), vogue, innovations

5. Make up sentences with the following phrases:

fashion (мода)

to set a fashion — устанавливать моду

to come into fashion — входить в моду

to go out of fashion — выходить из моды;

current fashion(s) — нынешняя мода

the latest fashion(s) — последняя мода

in fashion — в моде

out of fashion – вышедший из моды

6. Translate into English:

1) Коллекция промышленного дизайны была выставлена в этом музее на прошлой неделе.

2) Изобразительное искусство всегда вдохновляет дизайнеров на создание нового декора в интерьере.

3) Одной из самых сложных дизайнерских задач является создание своего собственного стиля.

4) В настоящее время современной архитектуре уделяется много внимания.

5) Эта выставка современного дизайна привлекает много посетителей.

TEXT 4

Read the text

The twentieth century is the first century of self-conscious, total design at every level of our living and environment. Care and vision in application of design are demanded in every aspect of modern life - from our kitchens and bathrooms, to our factories and workshops, from our clothes and domestic objects, to the packaging of pocket calculators or the structuring of plastic dining chairs.

Although the word has been used since at least the fifteenth century, when Italian writers spoke of 'disegno' in describing the quality of line possessed by an image, in all essentials 'design' is an industrial or post-industrial concept. With the introduction of mass-production, the people who invented ideas for objects became separated from the people who made them who, again, were separated from the people who sold them. The industrial revolution also created the concept of the market. Personal need was replaced by a more abstract demand: the tastes of a large, amorphous body of consumers.

The modern designer came into being as an intermediary between industry and the consumer. His role was to adapt the products of industry to the mass market, to make them more useful and durable, perhaps, but to make them more appealing and commercially successful, certainly. Commercial success is the touchstone of achievement in design, although designers in different cultures have often taken different views as to how the achievement is measured or the success validated.

self-conscious –самосознательный

application –применение, использование, употребление

in all essentials –по всей своей сути

consumer –потребитель

intermediary –посредник

durable –надежный

touchstone –критерий

achievement –достижение

to measure –измерять

to validate –объявить действительным, придать законную силу

2. Choose the most suitable title to the text:

1) The origin of the word design.

2) The modern concept of the market.

3) The introduction of design into our living.

4) Design as an industrial or post-industrial concept of style.

5) The main task of modern designers.

3. Find the English equivalents in the text:

внимание и проницательность, мастерские, качество линии, образ, промышленная революция, требование, вкус, приспособить

4. Match the synonyms:

1) to demand a) to accommodate, to adjust

2) to describe b) to have, to own

3) to possess c) to reach, to attain

4) to invent d) to require, to request

5) to separate e) to detach, to disconnect

6) to adapt f) to create, to make

7) to achieve g) to portray, to depict

Fill in the gaps with the appropriate form of these verbs:

1) There are many who will work hard to … these goals.

2) The work … your immediate attention.

3) At the last meeting with the customers the decorator … his design project.

4) Shelves were built to … the library for use as an office.

5) The director of the firm was interested to know if we … any architectural plans.

6) If you don’t have a creative way of thinking, it’ll be difficult to … something new.

7) The garage is … from the house by a path and a flower garden.

5. Make up your own sentences with the following verbs and phrases:

to describe – описывать, рассказывать, изображать; характеризовать(ся)

to describe in detail, to describe minutely — подробно описывать

to describe vividly — живо описывать

to depict – изображать на картине, рисовать, описывать,

to portray – рисовать портрет; изображать (кого-л.), давать словесное описание (чего-л.), описывать

to portray with a few strokes — обрисовать несколькими штрихами

Complete the sentences with the appropriate form of the verbsto describe, to depict, to portray or the nouns formed from these verbs:description, depiction, portrait (two variants are possible), then make up your own sentences with these words.

1) This painting … the birth of Venus.

2) The author of the novel … him as a rather unpleasant character.

3) The magazine has given a detailed … of the latest fashion show.

4) The décor of the new restaurant was marvelous beyond … .

5) This work of art … the death of Nelson.

6) A wealthy man commissioned the artist to paint his … .

TEXT 5

Read the text

Design in business and advertisement means much. The story of style in the applied arts since the mid-to late fifties has been dominated by various new forces, including social and economic factors and certain aspects of technical and scientific progress. Now we have computer design, web design, advertisement design (for example consumer-product branding design) and the whole fashion of different types of ad, colors and so on.

The late fifties saw the birth of advertising as we know it today, a high-powered business dedicated to the development effective marketing techniques; it involved new design concepts and a whole new professional jargon of product packaging, market research, corporate images and house style.

The Pop Art movement embraced the work of a new generation of artists of late fifties and early sixties of both sides of the Atlantic. In Britain, in addition to the Independent Group, there were Peter Blake, Allen Jones. In USA Jasper Johns, Tom Wesselman, Claes Oldenburg and other formalized the language of product packaging, from beer cans to Campbell's Soup tins of strip cartoons, fast food, advertising hoardings and pin-ups.

Pop Art at once reflected and glorified mass-market culture and injected a new vigour into the applied arts. Pop Art suggested a new palette оf colours and gave a fresh, ironical edge to the imagery of popular culture. Pop Art positively encouraged designers to exploit vulgarity, brashness and bright colour, and to use synthetic or disposable materials in contexts in which they would formerly have been unacceptable. Pop Art has had a lasting effect on design in a wide variety of media, including interiors, graphics and fashion.

advertisement (сокр. ad) –объявление, реклама

branding –продвижение торговой марки

packaging –упаковка

to formalize –оформлять, придавать форму

strip cartoon = comic cartoon –комикс

hoarding –щит для наклейки плакатов, объявлений

to inject –впрыскивать, вводить, впускать

brashness –нахальство

disposable –доступный, наличный

True or false?

1) Pop Art appeared in the middle of the twentieth century.

2) Pop Art is a style in the applied arts.