Переведите на русский язык в письменной форме абзацы 1,4 и 6
5. Найдите соответствующие ответы на вопросы и напишите их в той последовательности, в которой заданы вопросы:
Вопросы
1. What specialists does operating management include?
2. What steps is decision making divided into?
3. What are the management functions?
4. Whom does top management include?
5. What managers does middle management include?
a. Planning, organizing, directing, controlling, staffing and innovating.
b. Department managers and plant managers.
c. Supervisors, foremen, etc.
d. Recognizing the problem, defining the problem and choosing the most favourable solution.
e. The president, vice presidents and the general manager.
6. Закончите предложения, выбрав соответствующий вариант окончания:
1. Top management includes ....
2. Middle management includes ....
3. Decision making is divided into....
4. Management functions are....
a) department managers;
b) general manager;
c) supervisors.
a) planning and controlling;
b) recognizing the problem and choosing the right solution.
Откройте скобки, употребив глагол в правильной временной форме.
1. — Would you like to come to the cinema with me, Nick?
— No. I (to work)____________________all day and I am tired.
— And you (to come) ____________ when you (to finish) _________resting?
— What film is on at the cinema?
— It's a new war film and it (to base) ___________on a war novel.
— Oh, I (to see)_______it a week ago. I (to read)____________ the novel before I (to go)_______ to see it.
2. Look, it (to rain) ____________ outside. The rain (to start) _________when I (to go)____________to the hairdresser's, but when I (to come)__________ out it (to pour)_____________.
Вставьтеартикль, гденеобходимо.
1. I went to ... central post-office in ... Church Street to buy ... stamps. When I came there, ... postmaster said there was ... letter for me.
2. ... fuel that ... cars use is called ... petrol in Great Britain, but in ... USAtheycallit ... gas.
Вставьте правильный предлог или послелог, где необходимо.
1. What were George's reasons ... giving ... his job?
2. I heard this news ... Monday morning ... the radio.
3. They reached ... the lake ... foot and then continued their trip ... car.
Закончите диалог вопросами, подходящими по смыслу.
Joe is back from his holiday. He is talking to Helen about it. H:____________________________________________________
J: I spent my holiday at the seaside.
H:____:________________________________________________
J: The weather was beautiful and the sea was warm.
H:____________________________________________________
J: No. My wife never goes on holiday with me.
H:____________________________________________________
J: Yes, I could. There were tennis courts and a swimming pool on the private beach.
H:____________________________________________________
J: I had breakfast and supper in the restaurant at the hotel.
Вариант 6
1. Найдите в правой колонке русские эквиваленты английских слов и словосочетаний:
1. business activities a. определять проблему
2. the flow of goods b. изучение рынка сбыта
3. consumer c. собирать данные
4. advertising d. обоюдная выгода
5. mutual benefit e. стоимость
6. pricing f. реклама
7. to define the problem g. деловая деятельность
8. storing h. потребитель
9. to compile data i. складирование
10. value j. поток товаров
11. marketing research k. калькуляция цен
12. vendor l. продавец
2. Переведите на русский язык встречающиеся в тексте интерна-циональные слова:
marketing, business, transporting, process, information, potential, problem, analyze, results, operation, activity.
3. Прочитайте и озаглавьте текст:
1. Marketing is the performance of business activities connected with the flow of goods and services from producers to consumers. Marketing includes the following operations: transporting, storing, pricing and selling goods. The most important thing in marketing is finding out who the customers are and what they want. Marketing is the process of having the right product at the right time in the right place, the process that brings mutual benefit to customers and vendors.
2. Transporting means carrying goods from the place of their production to the place of their selling.
3. Storing is necessary because the consumer desires to buy goods without waiting.
4. Pricing involves the art of determining what price is the best.
5. Selling involves helping consumers to discover their needs. Marketers should inform potential buyers of where goods can be bought and how much they cost.
6. Marketing research is also very important. The following are steps in marketing research: defining the problem, collecting data, compiling data and analyzing the results, advertising.
7. Marketing operations are very expensive and one should consider the value added through marketing. Marketing becomes too costly only when cost exceeds the value it adds.