New-York, September 1, 2008

IN ATTENDANCE CLIENT JOHN MCEWANS FRANCES LOHAN   PRODUCTION HOUSE (PH) JOHN DAVIS ALEXANDER PEACOCK   PETER DOLITTLE

THE DAILY SUNSHINE BRAND MANAGER ASSISTANT BRAND MANAGER VIDEO RECORDING CAM, PROVIDENCE (RI) DIRECTOR (D) DIRECTOR OF PHOTOGRAPHY(OOP) EXECUTIVE PRODUCER (EP)

AGENCY MARIANNE REED CECILY VALLEY DAVE TERRY EMANUELLE FAITHFUL RAFFAELLA LIVINGSTONE FRANCIS ROSENTHAL

MEDIA DESIGN ADVERTISING, NEW YORK MANAGING DIRECTOR (MD) COPYWRITER ART DIRECTOR TV PRODUCER GROUP ACCOUNT MANAGER (GAM) ACCOUNT SUPERVISOR

AGENDA

1 _________________

To share and highlight key points regarding The Daily Sunshine ad, to be shot at locations and on dates as indicated below.

2. _________________

Coordinated publicity to relaunch The Daily Sunshine.

3. _________________

'Choice of the American people - The Daily Sunshine - voted Paper of the Year 2008. A new dawn for journalism. Let The Daily Sunshine shed some light on your world.'

4. _________________

The Daily Sunshine: Nobody Lies in The Sunshine.

5. _________________

It was agreed that the exact nuance for the lighting will be decided on location once the DOP has verified the possible alternatives. It was confirmed that the overall atmosphere should highlight the newspaper through a reveal-suspense sequence.

6. _________________

Suspense will be created through slow camera movements and light effects revealing the sun rising among some baobab trees. The Daily Sunshine heading will be shown with a fade-in effect, becoming more and more defined. It will then fade out to show the sun up in the sky, before finally revealing the paper's cover in full.

7.__________________

Dvorak's New World Symphony

8 __________________

TV ad to be shot on site in Madagascar on September 25, and at Video Recording Cam studios (Providence) on October 5, by Alexander Peacock. On air from October 30th, the same day as the print campaign.

1. In pairs, discuss whether you think the commercial will be successful. Explain why / why not.

In groups, brainstorm a TV ad for the product that you wrote a print ad for in Exercise Write your own pre-production meeting document. Use the model in Exercise 2 to help you.

Unit 6 Advertising

СӨЖ

Advertising on TV

Look at these advertisements.

What is the product being advertised in each one?

Who are the adverts aimed at?

A B

C D

Each one of these adverts would break the code set up by the New Zealand Advertising Standards Association (ASA) and similar codes around the world. In pairs decide what you think the specific problem is with each advert.