Деловой иностранный язык. английский.

ДЕЛОВОЙ ИНОСТРАННЫЙ ЯЗЫК. АНГЛИЙСКИЙ.

Учебно-методическое пособие по курсу практических занятий

Красноярск

СФУ

УДК 811.111 (07)

ББК 81.432.1 я 73

Составители: Буденкова А. В., Каширина В.М., Корниенко В.В.

Деловой иностранный язык. Английский: учебно-методическое пособие по курсу практических занятий [Текст] / Сост. А. В. Буденкова, В.М. Каширина, В.В. Корниенко. – Красноярск: Сиб. федер. ун-т, 2012. – 42 с.

Учебно-методическое пособие содержит материалы для проведения практических занятий. Направлено на освоение лексического материала по темам курса, взаимосвязанное развитие иноязычных коммуникативных навыков чтения, говорения и письма.

Предназначено для студентов 3-го курса направления подготовки 080000 – «Специальности экономики и управления»: «Экономика и управление в машиностроении» (080502.65.01), «Экономика и управление в энергетике» (080502.65.04), «Экономика и управление на предприятии автомобильного транспорта» (080501.65.13), «Экономика и управление на предприятии воздушного транспорта» (080502.65.23), «Менеджмент организации» (080500.65.01), «Маркетинг» (080111.65), «Прикладная информатика в экономике» (080801.65.01), «Прикладная информатика в управлении» (080801.65.02), «Прикладная информатика в рекламе» (080801.65.29), «Прикладная информатика в международном бизнесе» (080801.65.28), «Экономика и управление в нефтегазовой промышленности» (080502.65.09).

УДК 811.111 (07)

ББК 81.432.1 я 73

федеральный

университет, 2012

ПРЕДИСЛОВИЕ

Предлагаемые методическое пособие по практическим занятиям предназначено для студентов 3-го курса экономического факультета со средним и высоким уровнем английского языка, продолжающих изучать английский язык в рамках университетской программы, и разработано в соответствии с типовой программой по иностранным языкам для экономических специальностей.

В основе данного издания лежит идея взаимосвязанного изучения лексики и одновременного развития всех коммуникативных навыков: чтения, говорения, аудирования и письма. Это определило структуру и содержание методического пособия.

Пособие охватывает широкий диапазон речевых клише, текстов, упражнений, диалогов. Целями пособия являются: обучение основам делового общения в устных и письменных формах, накопление словарного запаса, ознакомление с элементами делового этикета и языкового поведения, выработка навыков аргументации и дискутирования.

Пособие состоит из трех тематических разделов. Основная тема первого раздела – деловая поездка. Раздел включает специальные понятия и термины, необходимые для подготовки поездки, организации и проведения встреч. Раздел также рассматривает ситуации, связанные с типичными проблемами, возникающими во время деловой поездки. Кроме того, важное место в разделе занимают вопросы деловой этики. Второй раздел посвящен особенностям проживания в отеле. Материал данного раздела помогает студентам освоить лексику, необходимую для бронирования отеля и дальнейшей регистрации в нем, ознакомиться с дополнительными услугами, которые предоставляют современные отели для бизнесменов. Выбор тематики третьего раздела определен современными потребностями работников любого уровня в знании особенностей делового общения по телефону. В разделе преимущественное внимание уделяется разговорным клише, используемым для телефонных разговоров, стилевому оформлению речи, нормам вежливости, принятым в английском языке.

В данном пособии студентам предлагается выполнить такие типы заданий как чтение с пониманием общего смысла и детальной информации, множественный выбор, ответы на вопросы, заполнение пропусков недостающей информацией, участие в дискуссиях, написание сочинения и др. Представлены творческие задания, направленные на развитие навыков устной и письменной речи.

BUSINESS TRIP

Discuss the following questions:

1. What is the most important for you when choosing airline to fly: cost, comfort, service?

2. Would your choice be different when travelling on business? Why?

3. Name advantages and disadvantages of flying and travelling by train for business trips. What means of travel would you prefer?

VOCABULARY

Complete the diagram.

Air travel

Departures

This is the usual sequence of activities when you get to the airport.

First you go to the check-in deskwhere they weigh your luggage.Usually you are permitted 20 kilos, but if your bags weigh more, you may have to pay excess baggage(= you pay extra). The airline representative checks your ticket and gives you a boarding cardfor the plane with your seat number on it. Then you go through passport controlwhere an official checks[not ~~controls~~] your passport, and into the departure lounge.Here, you can also buy things in the duty-free,e.g. perfume, alcohol and cigarettes. About half an hour or forty minutes beforetake-off,you are told to go to agate number, e.g. gate 14, where you wait before you get onthe plane. When you board(= get on) the plane, you find your seat. If you have hand luggage,you can put it under your seat or in the overhead lockerabove your seat.

The plane then taxis(= moves slowly) towards the runway,and when it has permission to take off,it accelerates along the runway and takes off.

Note: The verb to taxiis generally only used in this context.

The flight

You may want or need to understand certain announcements; these come from the captain(= the pilot) or from an air stewardor stewardess / cabin crew / flight attendants(= people who look after the passengers):

Please fasten your seat beltand put your seat in the upright position.

Weare now cruising(= flying comfortably) at an altitude(= height) of 10,000 metres.

May we remindpassengers (= ask passengers to remember) that there is no smoking until you are inside the terminal building(= where passengers arrive and depart).

The cabin crew(= air stewards) are now coming round with landing cards.(These are cards you sometimes have to fill in when you enter certain countries.)

Arrival

When the plane lands(= arrives on the ground), you have to wait for it to stop / come to a halt. When the doors are open, you get offthe plane and walk through the terminal buildingand go to the baggage reclaimwhere you collect your luggage. You then pass through customs(green = nothing to declare; red = goods to declare; blue = European Union citizens). If you are lucky, you can then get a bus, taxi or train to the centre of town without waiting too long. You can also hirea car (= renta car) at most airports.

Note: In British English you normally hiresomething for a short period, e.g. hire a room for a party, and rentsomething for a long period, e.g. a flat; for a car, you can use both words.

Facing Problems

SPEAKING

1.Would you like to travel on business?

What do you think are the worst things about business travel?

Combine one word from each section to make at least ten sentences. Start by making collocations from columns 3 and 4. Add your own ideas, if you like. Then tell the other students what you like and dislike most about travelling.

I I

don’t like can’t stand hate like look forward to enjoy love

late getting losing the endless flight meeting tight missing finding out strange language jet getting away from traffic being away visiting

interesting people problems jams lag my luggage food queues schedules nights lost my family the office about different cultures foreign places new experiences delays

4. a) Read the introduction to an article on avoiding a travel problem. What do you think the strategies are? Do you use any of them?

THE MIDDLE SEAT

It happens to everyone – even the most experienced business traveller and frequent flier. A last-minute trip, no seat assignment on the aeroplane and the only seat left on a packed flight? You’ve guessed it – the middle seat. It can make your seat miserable. Here are some strategies to help you avoid the worst seat.

b) Match the parts. Make as many logical combinations as possible.

if you book months in advance if you sit at the front if you check in late if you’re polite to the check- in desk attendant if you pretend to be ill or pregnant if you trust your instincts if you dominate the armrests if you use your laptop if you drink too much if you get up during the flight

you’ll get on and off the plane faster you’ll be too early for a seat assignment you’ll have to go to the toilet a lot you’ll be able to stretch your legs you’ll sometimes be able to change your seat you’ll get more personal space you’ll pay for it with an uncomfortable seat you’ll choose better seatmates you’ll feel claustrophobic you’ll feel guilty the entire flight

READING

1. a) Look at the headline from a newspaper article. What word do you think is missing?

_________________ PASSENGERS GROUNDED

b)Imagine you are checking in at the Heathrow airport and check-in clerk informs you that you don’t have a seat at your flight because of overbooking. Naturally you are upset, but be careful what you say. If you are rude to the ground staff, you will not be allowed to board your flight. Not if you’re flying with British Airways, that is.

The company introduced new rules prohibiting customers from boarding flights if the use ‘threatening, abusive or insulting words to ground staff or crew’. The airline claims that last year their staff dealt with over 200 cases of air rage, including minor disagreements over smoking on board, but also more serious incidents involving violent or drunken behaviour. However, check-in staff believe they can prevent these problems if they deal with difficult passengers before they actually get on the plane.

Owen Highley, a BA lawyer who helped to draw up the new rules, told The Times newspaper in London: ‘If we think someone is going to be a disruptive passenger, the most obvious think to do is to deny them boarding. But there has to be common sense. We are not going to ban from flight everybody who gets a bit stroppy’.

A spokeswoman for BA said: ‘Some people are understandably angry when they check in if they have missed a connecting flight because of a delay or some other problem. It is only if we fear they could become a danger that we will act’. However, BA will not offer a refund to passengers who are banned from the boarding their planes unless they have a fully flexible fare, and those involved in the most serious incidents will get a lifetime ban. You have been warned!

2. Sometimes air travel can be very frustrating. Things can go wrong and you people get angry. Do you think the BA rules are fair? Do you ever get ‘a bit stroppy’? Have you dealt with disruptive and nervous passengers?

Travel experience

Speaker A

It is 9.30pm. You are in the crowded arrivals area at Newark airport in New York. There has been a terrible thunderstorm and it is still pouring with rain.

You are picking up a senior colleague who works in your Cologne office. Because of the weather, the flight is two hours late, but your boss told you to ‘look after the guest well’ – take him to a top-class restaurant, maybe a nightclub. You have never met him before, so you are holding up a large piece of card with his name written on it.

Your car is just five minutes away in the car park. You have booked a table at Guastavino’s, a fabulous restaurant in Manhattan and are looking forward to an enjoyable evening. According to your boss, ‘money is no object’. If he can, he’s going to join you both later for drinks.

You’ve been working very hard recently. Tonight you are going to relax and have fun.

Speaker B

It is 9.30pm. You are in the crowded arrivals area at Newark airport in New York. There has been a terrible thunderstorm and it is still pouring with rain.

You have just arrived two hours late after a nightmare flight from Cologne. Normally you are a good flier, but there was so much turbulence you were almost sick on the plane. You don’t know who is meeting you, so you are looking for a sign with your name on it.

To be honest, you don’t feel like talking much and would like to go straight to your hotel, have a shower and go to bed. But maybe you should eat something light first – it’s a long day of meetings tomorrow and you want to be on good form.

It’s your first time in New York. It’s a pity you feel so ill.

Small Talk

1. a) Work in pairs and write a list of verbs which can collocate with the word “meeting”.To ________ a meeting

b) In this word square find 16 possible verbs

A	S	C	A	L	L	O	F	F	S	E
P	T	I	N	T	E	R	R	U	P	T
O	A	U	X	C	H	G	M	E	O	A
C	R	P	L	O	N	A	G	S	S	D
A	T	T	E	N	D	N	S	H	T	D
N	Y	O	W	T	A	I	E	O	P	R
C	H	A	I	R	M	Z	Z	L	O	E
E	E	R	R	O	P	E	N	D	N	S
L	C	A	L	L	C	L	O	S	E	S

c) Using the verbs from b, complete the crossword.

⁴

⁵

⁷

⁶

⁸

⁹

1. to start a meeting

2. to fail to be present for a meeting

3. to call a meeting off

4. to make plans for the meeting to happen

5. to come to a meeting

6. to bring a meeting to an end

7. to make a meeting stop for a period of time

8. to organize a meeting

9. to make a speech at a meeting

Arriving at the company

At reception

To explain why you are there, say: I have an appointment with Mr. (Mrs., Miss) in Personnel.If you want other things too, say:But first, could you tell me(where the toilet is)?

Getting pass the secretary

If you make a ‘cold call’ (without an appointment), you could have difficulty in getting pass the secretary of the person you want to see. Here are a few suggestions of things you might say to the secretary.

a) I don’t mind waiting until he’s free.

b) I’m sorry, I tried to ring in advance, but I couldn’t get though.

c) Could I have a word with him on the phone?

d) Would you tell him I’m here, please?

e) I’m sure he’d be sorry if weren’t able to meet.

f) I’m only here for a brief visit before I return home.

g) It should only take a few moments. Is he in the office?

Which phrases would you use in the following dialogue?

You Secretary You Secretary You Secretary You Secretary You Secretary You Secretary You Secretary You Secretary

I wonder if I might have a word with Mr Rodgers? I’m afraid he can’t see you without appointment. _______________________________________ I’m sorry, but he can’t let you see him unless you’ve arranged a meeting. ____________________________________________ Sorry but I have my instructions. ____________________________________________ Mr Rogers is a very busy man, you know. ___________________________________________ He did ask me not to disturb him. ___________________________________________ He did ask me not to disturb him. ____________________________________________ I’m afraid he isn’t available at the moment. ____________________________________________ Very well, I’ll tell him you’re here.

STAYING AT A HOTEL

Have you ever stayed at a hotel?

How can you understand that a hotel is quite good without being there?

Who serves you? What type of accommodation can you have?

VOCABULARY

Types of hotel

Hotels in Britain are graded with stars from one-star to five-star (five-star hotelsare the best and most expensive). You can also stay in a Bed& Breakfast(B&B) (also called Guest Houses)where you pay for a bedroom, possibly an ensuite(= room with private bathroom) and breakfast.

A visit to a hotel

We stayed in the Carlton Hotel for three nights in July, but I booked(= reserved) our room three months in advance(= before; in other words, in April) because it was the middle of the tourist season.When we arrived we checked in at reception,then the portercarried our suitcases up to our room. I gave him a small tip(n, v) - about 50p, I think. The staff were very friendly - we had a very nice chambermaid(= the woman who cleans the room) – and the room was very comfortable. The only problem we had, in fact, was with the shower which didn't work(= function) very well. (You could also say ‘There was something wrong withthe shower’.)

Explain the words

single room chambermaid early-morning call overbooked suitcase

twin-bedded room a five-star hotel to check in full board double-bedded room

porter bill to reserve hotel tips

receptionist Bed & Breakfast facilities luggage to arrive

HOTEL CHAIN TAKEOVER

Hotel facilities

1. What things are the most important when choosing a hotel for business? Choose five and range them (1 = the most important, 5 = the least important).

· 24-hour room service · widescreen TV · high-speed Internet connections · historic architecture · beautiful surroundings · convenient location

· fitness rooms · sauna · good service and polite staff · good business centre · health centre · good restaurant · swimming pool

Student A

You are the receptionist at the hotel. The hotel is fully booked for tonight. Two executive suites will be free from tomorrow tonight. One suite is at the front, the other at the back. Executive suites cost $120 per night. All the standard rooms are booked for the next three nights. Standard rooms cost $80 per night.

Student B(you begin the dialogue)

You are a guestat the hotel. You are staying in a standard room which costs $80 per night at the front of the building. It is very noisy and you cannot sleep.

You go to the hotel receptionist and ask if you can change it for a room at the back. Your company has given you $150 per day for accommodation and food expenses.

READING 2

1. You are going to read an article about an unusual type of hotel found in Japan called acapsule hotel.

· How do you think a capsule hotel different from other hotels?

· Why such kind of hotel has become popular in Japan?

CAPSULE HOTEL

How small can your hotel room be?

If you are staying in a certain type of hotel in Japan, then the answer could be just one metre by one metre by two metres. These hotels are mainly intended for businessmen who miss the last train home after a night out drinking with colleagues. Instead of paying for an expensive taxi ride, Japanese businessmen can rent a capsule, a kind of plastic box to sleep in, for around four or five thousand yen. The first capsule hotel opened in Osaka in 1977 but they are now found in all of Japan’s biggest cities. Most of them are for men only.

There are no reservations and long-term stays. Guests can check in at any time after about 4 pm. At reception, they are shown to a room with lockers where they deposit their clothes and their belongings. In return, they receive a cotton bathrobe and slippers to wear. Then guests go to their ‘rooms’, rows of capsules on each floor stacked about three storeys high. Each one is equipped with a mattress, a pillow and a quilt. There is also a light, clock, mirror and a TV hanging from the ceiling. At the end of the capsule is a small curtain which you can close to separate your space from all the other men sleeping in the same area. Check out time is around 9 o’clock the next day.

Many capsule hotels offer a large range of services. There are vending machines which sell beer, sake, soft drinks and a variety of snacks. Some even sell clean socks and underwear for the following day. Each floor has a shared toilet with lots of toothbrushes, razors and shaving equipment. There are also coin-operated showers. The more expensive hotels also have restaurants and health spa with baths, saunas and massage service.

Capsule hotels have not really been accepted outside Japan but they make sense in a country where space is limited and the business culture requires late night socializing with colleagues. Although the capsules have been called names such as ‘dog kennels’ or worth, ‘coffins’, they are surprisingly comfortable and the baths are just what is needed after a long night out. The biggest problem is the noise pollution. With your fellow guests sleeping just a few centimetres away, you are bound to hear if anyone snores, so it’s best to bring your own earplugs!

3. Look through the text again and decide if the following statements areRIGHT,WRONG or maybe such information isNOT GIVEN. Comment your choice.

1 Capsules can be booked over the phone.

2 You cannot walk around a capsule hotel in your day clothes.

3 You cannot stay in the hotel all morning.

4 The hotels provide only Japanese food.

5 The hotels provide razors for the guests.

6 The hotels don’t provide a laundry service.

7 All capsule hotels have baths and saunas.

8 The hotels provide earplugs.

Project work

Imagine you are a representative of a newly opened hotel. Prepare a PowerPoint presentation to attract guests to your hotel. You need to persuade people that your hotel is better than others in your place.

TELEPHONING

1. Discuss the following questions:

1. What associations and ideas come to your mind when you hear the word “telephone”?

2. Do you have a telephone? How often do you use it?

3. They say that it is impossible to live without a phone today. Do you agree?

4. What are disadvantages of having a phone?

5. Do you prefer to use a mobile or a landline?

6. Do you always talk in one and the same way when you call different people? Why?

2. a) Complete the questionnaire below using the correct form of the following verbs:

have lose shout wish keep try want sound misunderstand

Can you remember a time when you …

1 totally ______ what someone said on the phone?	Oh, yes	No
2 really _____ rude and unhelpful because you were busy?	Oh, yes	No
3 constantly _____ to ask the other person to repeat what he said?	Oh, yes	No
4 actually ______ at someone on the phone?	Oh, yes	No
5 completely ______ track of the conversation?	Oh, yes	No
6 just ______ you could talk to the person face to face?	Oh, yes	No
7 even ______ pretending you were out to avoid taking a call?	Oh, yes	No
8 really _____ to kill the person on the other end of the phone?	Oh, yes	No

b) Comment your answers, describing a situation from your life.

VOCABULARY

Bad line on behaviour

What drives you to lose your temper on the telephone? Being kept waiting, being connected to voice mail or being passed on to someone else are all common flashpoints. But what infuriates people most of all is talking to someone who sounds inattentive, unconcerned or insincere, according to a survey published recently.

The study by Reed Employment Services, a recruitment company, found that nearly two-thirds of people feel that ‘phone rage’ – people losing their temper on the telephone – has become more common over the past five years. More than half the respondents, who were from 536 organisations, said that they themselves had lost their tempers on the phone this year.

The reasons for this are threefold, according to Reed. People are much more likely to express anger over the phone, rather than in writing or face-to-face. Moreover, telephone usage has been rising steeply over recent years. Increasing numbers of transactions take place entirely by phone, from arranging insurance to paying bills.

In addition, people’s expectations have risen. Nearly three-quarters of respondents to the Reed survey said they are more confident that their problems can be solved over the telephone than they were five years ago.

Companies were taking steps to improve their staff’s telephone answering techniques. The survey found that 70 per cent of organisations require their staff to answer the telephone with a formal company greeting. In 43 per cent of organisations, staff have to give their own names when they answer the telephone.

But a third of organisations do not give any training, or they train only their receptionists. That may not be enough, the report says. As companies move towards ‘remote working’, they need for the right tone of voice extends to every level of the organization.

3. a) When was the last time you called an organization for information? What happened?

Ringing in the millions

Companies lose millions of dollars of business through bad telephone handling. A survey found that company switchboards failed to answer one out of five calls within ten rings, or reply to10% of calls within 20 rings. Ninety per cent of all sales enquiries begin on the phone, so this is an opportunity to project a healthy company image – one of friendliness, efficiency and professionalism. Staff should be aware that bad telephone behaviour can result in millions of dollars in lost revenue. In the insurance business, for example, failure to answer promptly could see a policy of a quarter of a million dollars go straight to the competition!

A single telephone receptionist can answer as many as 300,000 calls a year. Companies should train personnel in the skills of transferring a call, placing calls on hold, dealing with angry callers, answering correspondence by phone, using caller’s name, and taking messages correctly. Callers should not hear expressions like ‘she’s just gone out’ or ‘he’s not with us anymore’. Surveys show that customers want a prompt response by a real person (not a machine) who can make a decision.

For a great many of a firm’s customers, the first – and often the only – impression they carry in their minds is the one generated by the people they talk on the phone. The quality of a firm’s response to a call is one of the chief factors in creating a perception of good or bad service. And remember, more business is lost through bad service than by poor product performance.

Project work

Organize a survey “Telephone in our life”. You should ask people of different ages and occupations. The following plan can help you:

1. Work in a group of three and write a questionnaire for your survey.

2. Conduct the survey.

3. Analyse the results of the survey (prepare tables or graphs).

4. Present the results in the class in a form of a poster or Power Point Presentation.

VOCABULARY 2

It is often necessary to take notes during phone conversations. You can do this by shortening words, like days of the week, and using abbreviations. The notes may not be just for your own use, but other people may need to be able to understand them too.

Here are some ways how you can shorten words:

Re/re = about, regarding, on the subject of	HQ = headquarters
e.g. (Latin: exempli gratia) = for example	MD = Managing Director
NB (Latin: nota bene) = note, notice especially	info = information
i.e. (Latin: id est) = that is, like	asap = as soon as possible
p.a. (Latin: per annum) = per/each year	sb (smb) = somebode/someone
c = about, approximately	@ = at
cf. = compare with	v = against
a.m. = morning	& = and
p.m. = afternoon	pl/pls = please
eve = evening	no. = number
4 = for	2 = to

4. a) Rewrite these notes in full form.

1. Meet Rosalia Tues @ 3 p.m.

2. Send Mauro info re sales figs asap.

3. Can sb go to HQ on Thurs a.m.?

4. Urgent meeting Mon a.m. re sales & stock figs.

5. Ring Gina asap – NB out after 2.

b) Put these sentences into note form.

1. Please call Adriano about the meeting on Tuesday afternoon.

2. Headquarters want some information about the number used each year.

3. Simon needs figures for the presentation, for example, the budget figures compared with the sales figures for September.

4. There will probably be about 200 people at the conference in February.

5. Note that the Managing Director will be away from Tuesday to Thursday.

c) Work in pairs and write a five-sentence business message in a shorten form. Exchange your messages with another pair and try to reconstruct their message in full form.

Project work

Prepare a Power Point presentation on the topic “The history of telephone”.

Try to find interesting and unusual information and illustrations.

Учебное издание

Подготовлено к изданию РИО БИК СФУ

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Редакционно-издательский отдел

Библиотечно-издательского комплекса

Сибирского федерального университета

660041, г. Красноярск, пр. Свободный, 79

Тел/факс (391) 206-21-49. E-mail [email protected]

http://rio.sfu-kras.ru

Отпечатано Полиграфическим центром

Библиотечно-издательского комплекса

Сибирского федерального университета

660041, г. Красноярск, пр. Свободный, 82а

Тел. 206-26-58, 206-26-49

ДЕЛОВОЙ ИНОСТРАННЫЙ ЯЗЫК. АНГЛИЙСКИЙ.

Учебно-методическое пособие по курсу практических занятий

Красноярск

СФУ

УДК 811.111 (07)

ББК 81.432.1 я 73

Составители: Буденкова А. В., Каширина В.М., Корниенко В.В.

УДК 811.111 (07)

ББК 81.432.1 я 73

федеральный

университет, 2012

ПРЕДИСЛОВИЕ

BUSINESS TRIP

Discuss the following questions:

1. What is the most important for you when choosing airline to fly: cost, comfort, service?

2. Would your choice be different when travelling on business? Why?

3. Name advantages and disadvantages of flying and travelling by train for business trips. What means of travel would you prefer?

VOCABULARY

Complete the diagram.

Air travel

Departures

This is the usual sequence of activities when you get to the airport.

The plane then taxis(= moves slowly) towards the runway,and when it has permission to take off,it accelerates along the runway and takes off.

Note: The verb to taxiis generally only used in this context.

The flight

Please fasten your seat beltand put your seat in the upright position.

Weare now cruising(= flying comfortably) at an altitude(= height) of 10,000 metres.

May we remindpassengers (= ask passengers to remember) that there is no smoking until you are inside the terminal building(= where passengers arrive and depart).

The cabin crew(= air stewards) are now coming round with landing cards.(These are cards you sometimes have to fill in when you enter certain countries.)

Arrival

Note: In British English you normally hiresomething for a short period, e.g. hire a room for a party, and rentsomething for a long period, e.g. a flat; for a car, you can use both words.