Match the words with their definitions.
| 1. estimate (n) 2. market 3. occupancy rate 4. supply (n) 5. evolve (v) 6. market segment 7. market share 8. room inventory 9. flexible | a. demand for or possible sales of a particular type of product b. the average number of rooms used in a hotel over a period of time, shown as a percentage of the total number of rooms c. the act of providing something which is needed d. the set of rooms available for stays for a particular date or range of dates. e. the percentage of a total market which the sales of a company cover f. adaptable, easily changed g. to gradually change and develop over a period of time h. a calculation of how much something is likely to cost in the future i. a section of a market defined by particular criteria |
Study the dictionary descriptions of the following word and word combinations and translate the examples.
| estimate (n) | 1) a calculation of the probable cost, size or time of something 2) a calculation of how much something is likely to cost in the future, given to a client so as to get him to make an order | Before we can give the grant we must have an estimate of the total costs involved. |
| estimate (v) | to calculate the probable cost, size or time of something | to estimate that it will cost £1m or to estimate costs at £1m We estimate current sales at only 60% of last year’s. |
| estimated (adj) | calculated approximately | Costs were slightly more than the estimated figure. |
| estimated time of arrival (ETA) | the time when an aircraft, a coach or a group of tourists is expected to arrive | |
| estimated time of departure (ETD) | the time when an aircraft, a coach or a group of tourists is expected to leave | |
| market (n) | demand for or possible sales of a particular type of product | The market for fly-drive holidays has risen sharply. |
| market segment | a section of a market defined by particular criteria | We have 20% of the British caravan market segment. |
| market share | the percentage of a total market which the sales of a company cover | We hope our new product range will increase our market share |
| market leader | the company with the largest market share | We are the market leader in self-catering packages to Spain. |
| supply (n) | 1. the act of providing something which is needed not available in large enough quantities to meet the demand 2. a stock of something which is needed | Supplies are running out – we’ll have to order in some more stock. The brewery supplies all the beer to the hotel. |
| in short supply | Fresh vegetables are in short supply during the winter. | |
| supply (v) | to provide something which is needed | We rely on him for our supply of cheese (or for our cheese supply). |
Complete the sentences with a suitable word or word combination from the box.
| a.occupancy rate | b.market segment | c.evolve |
| d.boasts | e.demand | f.market research |
| g.estimate | h.flexible |
1. The hotel complex ______ an 18-hole golf course.
2. We _______ current sales at only 60% of last year’s.
3. A fully ______ business class ticket is £360.
4. There is no ______ for expensive package tours in November.
5. Computer software will continue to ______ in response to users’ needs.
6. We need to make _____ about midscale ______.
7. During the winter months the _______ was down to 50%.
Render the text into English.
По оценкам экспертов индустрии гостиничный рынок Москвы уже адаптировался к кризису. Несмотря на кризис, в этом году в Москве намечено открытие девяти новых отелей под управлением международных гостиничных операторов. В 2017 году ожидается появление семи новых объектов.
При этом предложение все же пока нельзя назвать сбалансированным, отмечают эксперты. Туристам по-прежнему не хватает дешевых хороших отелей, а специалисты сетуют на большое количество старых номеров советских времен.
Качественное предложение гостиниц Москвы в. 2016 г. осталось на уровне 16 тыс. номеров (без учета хостелов, мини-отелей, а также приаэропортовых отелей). Среди них самая многочисленная группа находится в среднем ценовом сегменте (29 процентов), самая небольшая — в люксовом (5,5 процентов). Все отели, кроме самых дорогих, стараются наращивать загрузку и снижать цены.
Номерной фонд после открытия обновленной Holiday Inn Seligerskaya, оценивается на уровне 750 единиц, хотя «чистое» увеличение качественного номерного фонда гораздо скромнее – 40 единиц.
Рост предложения номеров эконом-стандарта в 2016 г. составил 25 процентов.
Несмотря на запланированное открытие Novotel Kievskaya (250 номеров) и Adagio Kievskaya (150 номеров), доля сегмента Midscale практически не изменится ввиду того, что из-за временного закрытия 270 номеров в бывшей гостинице «Белград», чистый прирост предложения данной категории составит всего 2% от номерного фонда.
В отсутствие новых готовых проектов стандартов Luxury, Upper-Upscale и Upscale, их пропорциональные доли в структуре рынка если и сократятся, то незначительно.
Project Work
28. Make a project work about Moscow hotel market. Think about:
· Classification of lodging properties
· Modern trends
· State-of-art technologies
Reading