Name and title of sender printed clearly
Тема 3
(2 часа)
Структура делового письма. Систематизация времен страдательного залога
План
1.Деловое письмо
2. Правила написания деловых писем
3.Систематизация времен страдательного залога.
Тренировочные упражнения
Литература
Основная
1 Агабекян И.П. Английский для ССУЗОВ, Москва: «Проспект», 2006.
Дополнительная
1 Агабекян И.П. Мамедова Т.А. Английский для менеджера Ростов-на-Дону «ФЕНИКС» 2006
2 Англо-русский и русско-английский словари
Деловое письмо
Рассмотрите образцы деловых писем
Прочитайте и переведите информацию о разделах делового письма
6 Redwood Street
Greenhill
London EC2Y 8DS
Tel.: (0181)3433008
Sender's address
Personnel Director
Video Enterprises
16 East Street
London EC1 4BE
Receiver's name and address
28 June 1998
Dear Sir or Madam
1 would like to apply for the post of secretary advertised in today's 'Business World'. I enclose my curriculum vitae and will be available for an interview any time after 12 July.
I look forward to your reply.
Yours faithfully,
Nancy Clyde Enc: 2
VIDEO ENTERPRISES
16 Hast Street. London EC) 4RF
sender's address
Ms Nancy Clyde
6 Redwood Street
Greenhill
London EC2Y 8DS
Receiver's name and address
Job interview
Attention line
DearMs Clyde
Thank you for your recent application for the post of secretary.
Introduction
I would like to invite you for an interview at 11.30 a.m. on 14 July, 1998. I would be grateful if you could let me know as soon as possible whether this would be convenient.
I look forward to hearing from you and meeting you.
Yours sincerely
Bruce Fletcher
Personnel Director
Looking at the above given business letters you can see that a typical 'standard' business letter consists of several parts.
1 Sender's address(but not the name) can be written at the top or in the top right-hand corner.
2 Receiver's name and addressis written a little lower, on the left.
3 Date(on the right) can be written in two ways: 28 June, 1998 or 28/6/98. The American way of writing the date is different: June 28, 1998 or 06/28/98.
4 Attention lineindicating either the subject of the letter Job interview
or the person the letter concerns: for the attention of Ms Smart
5 Salutationis written on the left under the attention line or (if there is no attention line) under the receiver's address.
As has already been mentioned, the form of salutation depends on whether the receiver's name is indicated or not.
As to the punctuation the latest fashion is not to use any.
6 Body of letterand itsintroduction vary depending on the type of the letter and its contents.
The most frequently written business letters are:
- safes letters(the letter advertising products and sending out promotion materials;
- enquiries(a letter asking for information, prices and sample products):
- orders(a letter placing an order for products);
- letters of complaints(letters complaining about different kinds of errors, defects, damage to the products, contract violation, etc.);
- letters concerning different financial matters(asking for credit, granting or refusing credit, requesting or demanding payment, etc.):
- reminders (letters reminding the addressee of some facts);
- job applications;
- invitations;
- letters of apology, etc.
There are many more types of business letters, but whatever the contents, the introductory phrases are quite often the same. The basic rule is as follows:
- if the information the letter contains is positive .begin your letter like that:
- when you are replying to a letter
Thank you for your letter of 10 May, informing (requesting, ordering, etc.)..
- when your letter is not a reply
We are (very) pleased to advise you (to confirm, to learn, etc.).
- if the information is going to disappoint or upset the receiver, begin your letter: We have received your letter, but must point out that...
or We regret to inform you that... or We have to advise you that...
7 Ending(complimentary close).
If you begin the letter with: 'Dear Sir/Madam' the ending should be 'Yours faithfully'.
If you begin the letter with 'Dear Mr. Smith', the ending should be 'Yours sincerely'.
Signature.
Name and title of sender printed clearly.
Prof. Charles Goodmanners
Culture Language Studies Director
10 Enclosure (enc):2 (2 pages)
So far we've been speaking about the style of letters and their layout. But the most important thing is certainly the contents. How can you make your letter meaningful and attractive? One thing seems to be very useful in this connection: think of your reader. After all it's what your reader gets from your letter that matters. I'd like to recommend you to study 'Golden Rules for Writing Letters' published in the textbook 'International Business English1 by Leo Jones and Richard Alexander.