Companies and organizations
Vocabulary File
Unit 1
Products
A distinctive new brand faulty product
Products can be…
Cool exciting inexpensive stylish
Durable fashionable luxurious timeless
Good quality produced under license value for money high priced
Reliable well-made
You can…
Develop outsource endorse place
Launch promote reposition … a product
Lifecycle of a product range of products/ product range
A distinctive new brand faulty product
People involved in business
Brand owner executives manufacturers consumers
Entrepreneur
Jobs
Marketing Manager director Sales Manager Brand Manager
Work
Recruit subcontract work
Describing people
Ambitious loyal
Places and Buildings
Department store headquarters factory flagship store
Plant
Companies and organizations
Control a company
Business meeting
Take part in a meeting hold a meeting
Documents
License memo
Markets, the economy and trade
Low-cost market market share market segment market shrinking
Marketing and advertising
Advertising campaign develop brand awareness brand image
Stretch a brand focus group luxury brand
Finance and money
Gross margin licensing fee increase profits lose money
Make a loss revenue spend money on smth. afford
Difficulties and problems
Solve a problem
Vocabulary File
Unit 2
Jobs
Account Manager
Describing people
Outspoken
Places and Buildings
Hotel lounge pedestrian zone
American/ British English
Freeway/ motorway round trip/ return (ticket) carry on baggage/ hand luggage
Parking lot/ car park schedule/ timetable coach class/ economy class
Resume/ CV 8 subway/ underground downtown/ city center
Elevator/ lift
Travel
Luggage cancellation overbooking check-in desk
Jet-lag delay fly business class
Business meeting
Attend a seminar
Finance and money
Offer a discount cost-cutting practices value for money
Difficulties and problems
Disorientation disruptive and dangerous behaviour irritability
Misbehaviour discuss a problem harm
Computer’s crashed dissatisfaction with complaint
Telephone language
Caller Recipient
Good (morning+ name of company). I’m afraid (he/she) is engaged at the moment.
How may I help you? Can I take a message?
I’d like to speak to… Hold on a minute, please, I’ll just transfer you to (a
Who’s calling please? supervisor).
I’m calling because… Would you like to call back later?
Could you put me through to Could you ask (him/her) to call me back (tomorrow)?
(extention 123), please?
Vocabulary File
Unit 3
People involved in business
Competitor
Jobs
Be in (sales) be in charge of be responsible for work for
Work
Labour force perk clock in be on a work placement
Places and Buildings
Warehouse
Companies and organizations
Branch head office run a company outlet
Parent company subsidiary
Things you can say about your company or organization:
Well-established was founded (5 years ago) organized into (3 departments)
Has an excellent reputation for… is expanding
Has decentralized responsibility and authority
shares the idea of autonomy and accountability
An organization can be…
Bureaucratic hierarchical centralized/ decentralized
Market-driven democratic slow to respond
Documents
Letter of credit
Marketing and advertising
TV commercial
Finance and money
Cut costs reduce the prices boost profits
Doing business
Negotiate a deal
Difficulties and problems
Complain about smth.
Vocabulary File
Unit 4
Products
Product range
You can…
Modify relaunch … a product
People involved in business
Retailer wholesaler
Jobs
CEO (Chief Executive Officer)
Work
Create job opportunities make smb. redundant retrain staff
Staff cutbacks opportunities for promotion
Companies and organizations
Merger decentralize downsize relocate restructure
Things you can say about your company or organization:
Merged with
Business meeting
Call a meeting move on to the next item on the agenda
Proposed by smb. seconded by smb.
Documents
The minutes of a meeting