Match the verbs in column
A to the phrases in column B in as many ways is possible:
A B
1 do an email
2 make a phone call
3 receive a report
4 send a photocopy
5 write the coffee
2) Match the types “the office joker”, ”the lazy worker”, ”the gossip” :
- Which office type ….
a) has a habit of making terrible jokes?
b) does the most work and spends the most time in the office?
c) spends the least time at their desk?
d) is always very enthusiastic?
e) is friendly one minute and angry the next?
f) takes fewer days on holidays than anyone else?
g) usually makes the coffee for everyone else?
h) thinks that chatting is more interesting than working?
3) How sensual are you? Test yourself (+ equal to 1).
1. Do you have a favorite season?
2. Do you have favorite smells?
3. Do you like rainbows?
4. Do you enjoy tasting new foods?
5. Do you enjoy beautiful sunsets?
6. Do you like having a message?
7. Do you like touching people you like?
8. Does music ever make you cry?
9. Do you like touching certain special fabrics?
10. Do smells and sounds have special memories for you?
· Check your score:
7-10: You are a very sensual person. You get great pleasure from beautiful sounds, sights and smells.
3-6: Your senses are quite well developed. You have some very sensual moments.
Less than 3: You are a cool person. Nothing excites you very much and you do not care very much about sensual pleasures.
Find out four main office types in the text and describe them in details.
Supplementary. Underline the word which best describes how you fit each question:
1 2 3 4
Can you work long hours?
Always Sometimes Occasionally Never
Do you have persistence and stamina?
All the time Most of the time Occasionally Rarely
Is this business important?
Completely Much more Important Less important
Have you ever thought of a survivor?
Always Usually Occasionally Never
Are you self-confident?
Always Usually Sometimes Occasionally
Do you keep going until a task complete?
Always Usually Sometimes Occasionally
Can you delegate to others?
Yes Sometimes With difficulty No
· Look at the pattern of underlined words, the more underlined in columns 1 and 2, the greater you are successful as a businessman.
References: Adapted from The Guardian May 15, 1983 Duncan Campbell, p.4.
Unit 3. Hard to reach.
Vocabulary.
Consumer – потребитель
Customer – клиент
Direct mail – почтовая реклама
Discount – скидка
Flyer – рекламная листовка
Marketing – маркетинг
Sales – продажи
Sales pitch – продвижение продукта
Sales representative – менеджер по продажам
Many manufacturers sell their products through retailers, but they may also sell direct to the consumer by telephone or on the internet, or they may employ sales representatives. A lot of companies sell products and services business to business, or B2B. Product information is created in the form of flyers or catalogues and some companies send this information to large numbers of potential customers through the post. This method of selling is called direct mail. Marketers are always looking for ways to promote their products to new kinds of customer.
Mario Capelli
Perhaps the most effective way to promote products to a large number of people is to advertise. There are several different advertising media that we can use, for example TV and radio. There’s also the press - that’s newspapers and magazines - and the cinema. And, of course, the internet is extremely important now. Advertising is a good way to reach a lot of potential customers - but there are other selling techniques as well.
There’s personal selling, for example. This means employing sales representatives to make regular sales visits to customers and potential customers.
Then there are sales promotions. These include special offers, for example: «Buy satellite TV and get free installation» and discounts that encourage people to buy.
Other examples of sales promotions include competitions and free gifts.
Another method of promotion is public relations. This involves creating news and getting information about the company or its products in the press or on TV. For example, when a pop star launches a new album, people write about it in the music magazines. And this brings publicity for the company.
The next method is direct marketing. This includes all sales activities where consumers can buy the product immediately. An example is direct mail - where you send information to potential customers by post. We can also include TV and internet shopping in this category. And then there’s telephone selling, where sales staff telephone people and try to sell products over the phone.
And finally, we have sponsorship. A company pays money to have its name linked to an event or a person such as a sports personality. The person wears clothing with the name of the company on it.
Answer the questions according to the text:
1. How can companies attract attention when they launch a new product?
2. What do companies use to promote their products?
3. Is advertising a good way to reach many customers?
4. What do sales promotions include?
5. What does it mean a sponsorship?
Exercises: