Ex.II. Translate into Russian.

The four P's of marketing, potential customers, market research techniques, marketing information, typify, fixed expenses, the costs of material variable expenses.

Ex.III.Answer the following questions:

1. What are the controllable factors in marketing?

2. What isthe product life cycle?

3. What are the stages of the product life cycle?

4. What does promotion include?

5. Placement includes location of production and distribution, doesn’t it?

6. How do the four elements of marketing work?

Ex.IV.Various problems that might occur in the marketing process are listed below. Determine which of the four P's (product, price, placement or promotion) each problem is most closely related to.

1. The advertising gives false information.

2. The product is dangerous.

3. The product is too expensive.

4. A salesclerk is rude.

5. The product is sold during the wrong season.

6. The product is of poor quality.

7. The advertising is offensive.

8. The price of a product increases faster than the rate of inflation.

9. The product is not available in your favourite store.

Ex.V. Put up questions to the underlined words.

1. Companies employ very complex marketresearch techniques to find out.

2. Promotion is a key part of marketing because it is the way businesses get their massages to consumers.

3. The final part of marketing, the fourth "P" is place.

4. Companies have to decide on a product price that will cover all costs and also return a profit.

Ex. VI. Translate into English:

1. Маркетинг включает в себя покупку, продажу, транспортировку, хранение и рекламу товаров.

2. Маркетинг - это движение товаров и услуг от производителя к потребителю.

3. Четырьмя главными элементами маркетинга являются: товар, цена, сбыт, реклама. Каждый из этих элементов играет важную роль.

4. Производители должны знать, что, где и с какой целью покупают потребители.

Приложение 1

Grammar exercises

Present Simple Tense.

Ex. 1 Выберите правильный вариант а) am, б) is или в) are.

1. The managers … in Great Britain.

2. He … from Volgograd.

3. Our family … large.

4. His friends … at home.

5. This company … in Africa.

6. I … from Russia.

7. These … my notebooks.

8. There … a chair and two armchairs.

9. We … at the meeting.

10..… your enterprise large?

Ex.2 Образуйте вопросительную и отрицательную форму предложений. Переведите на русский язык.

1.The receptionist answers the phone every day.

2. The Managing Director goes on a business trip every month.

3. They discuss the prices and terms of payment at their meeting once a

month.

4. The Personnel Officer is responsible for hiring and firing in our firm.

5. The company specializes in producing some food and drinks.

6. My friend's company invests significant sums in promotion every year.

7.They discuss many problems very often.

Ex.3. Переведите на английский язык, употребляя глагол

To be в Present Simple.

1.Мой друг – программист. Он интересуется политикой.

2. Где твоя мама? – Она на работе.

3. Мой любимый предмет-история.

4. Чья это ручка?- Моя.

5.Мы всегда заняты, но мы очень счастливы быть вместе.

6. Он всегда помогает отцу.

7. Вечером она изучает французский язык.

Ex.4. Составтьте вопросы, начиная словами в скобках.

1. My father works at the firm (where).

2. She teaches the students foreign languages (what).

3. Twice a week I go to the sports club (when).

4. My brother goes shopping (who).

5 My friends play computer games (whose).

Past Simple Tense

Ex.1. Дайте четыре основные формы следующих глаголов:

А) to repeat, to translate, to study, to answer, to discuss, to receive, to

ask, to wash, to play, to stop, to decide, to dress, to love, to use, to

open, to revise, to finish.

Б) to read, to take, to do , to begin, to give, to see, to spend, to

make, to tell, to leave, to meet, to send, to hear, to find, to know, to put, to wake up,to go, to sit, to come, to get to, to be, to think, to speak.

Ex.2, Переведите на русский язык, образуйте вопросительные и отрицательные предложения.

1. He visited a plant yesterday. 2. We spoke only English at the English lesson. 3. He played football in the yard yesterday. 4. She got up very early last day. 6. We watched that film two days ago. 7. My brother learned French last year. 8. We were at the cinema yesterday. 9. It was a nice meeting. 10. They were abroad 5 years ago.

Ex.3. Переведите на английский язык, употребляя глаголы

В Past Simple.

1. Мы были в театре на прошлой неделе.

2. Он ходил вчера в бассейн.

3. Два года назад он закончил наш колледж.

4. Вчера шел сильный дождь.

5. Они опоздали вчера на лекцию.

6. Позавчера моя сестра вернулась из Англии.

7. Они хорошо провели время на даче в выходные.

Future Simple Tense