Speak on the topic: The disadvantages of supermarket service.

Disadvantages of Supermarkets:

1. As supermarkets are located at important centres, rent for its premises is higher.

2. Operating costs are higher.

3. Supermarket service may not be suitable to villages and small towns.

4. Huge capital is needed.

5. There is scope for mismanagement.

6. Due to low pay, employees leave the job in search of better prospects. High employee turnover prevents the supermarkets from building personal relationship with customers.

7. All goods cannot be displayed. It is difficult to sell some goods in pieces.

8. People’s ignorance and lack of education act against the functioning of the supermarkets

№15 1. Write on the topic: Steve Job’s personal contribution to society’s obsession with Apple.

By creating the various electronics we have today, he has made our lives easier and more efficient. He improved the computer, phone, and laptop to adapt to our everyday needs. However, because of him, society is more hooked to our phones. He has made us dependent on electronics, which will one day fail us. Sadly, many of the younger generation are hooked on his iPhone. The young are raised knowing only of the phones and computers he made. But still, he deserves recognition for his creative ideas that in many ways have improved our lives.

Создавая различную электронику, которую мы имеем сегодня, он сделал нашу жизнь проще и эффективнее. Он улучшил компьютер, телефон и ноутбук, чтобы адаптироваться к нашим повседневным потребностям. Однако из-за него общество больше привязано к нашим телефонам. Он заставил нас зависеть от электроники, которая однажды подведет нас. К сожалению, многие из старшего поколения подключены к iPhone. Молодые узнают. Но все же он заслуживает признания за свои творческие идеи, которые во многом улучшили нашу жизнь.

Speak on the topic: The role of advertisement in marketing.

There are two concepts that are often confused: marketing and advertising, using them as words of synonyms. However, these terms are completely different, since advertising is one of the areas of marketing. Advertising in marketing plays a key role. The most important tasks of advertising are: communication to the potential buyer about the existence of the goods; informing the buyer about the needs that are met by this product; presentation of evidence regarding the quality of the goods; a message on the guarantees and protection of the interests of the buyer, etc. Advertising is responsible for a more creative part of marketing aimed at promoting a product, and aimed at making the consumer interested in this brand. As the poet of the silver age wrote, Mayakovsky: "None, even the most true thing, does not move without advertising ... Usually they think that it is necessary to advertise only rubbish - a good thing and so will go. This is the most incorrect opinion. Advertising is the name of a thing ... Advertising should remind endlessly of each, even a wonderful thing. Think about advertising! "

Билет 16/1. In the future most companies will be online companies

Globalization is a hot buzzword in the media right now, and for good reason. Many corporations are have operations worldwide. A large company might have offices on multiple continents. And some large companies are making unprecedented alliances with competitors. While face-to-face interactions still play an important role in conducting business, it's just not possible to limit all collaborative projects to personal meetings.

That's why many companies are looking into online collaboration. Online collaboration uses the Internet as a common meeting and work space. Instead of sitting in a physical conference room, employees access virtual work environments. That work space might be a shared database in which employees can store and access data in a collaborative way, or it might be as complex as a full-fledged virtual environment. They save their work in a shared database, and everyone works from the same files and data.

Company management problems

The functions of personnel management are dispersed between various divisions, one way or another involved in personnel issues. Lack of the necessary coordination does not allow to effectively manage personnel. Because of this, as a rule, HR-services are not yet able to assume the role providing the whole complex of personnel management measures that guarantee the quality of staff selection and placement at all levels. Their practical impact on the efficiency of the enterprise is minimal, and prestige among other services is still not high.

It should also be noted the change of traditional values, which leads to serious disorders of personal beliefs. Stress, pressure and uncertainty are increasingly present in most life forms of organizations. This significantly complicated the system of motivation and incentives for employees, primarily in connection with employment for short-term contracts, the promotion of various preconditions (including the probation period), a rigid linkage of material incentives with the profit received and other factors.

There is no uniform system of work with personnel at the enterprises, first of all the system of scientifically grounded study of abilities and inclinations, professional and official promotion of workers. These and some other problems pose to managers the question of improving the system of personnel management.