Individuals and team management
Exercise 1. Add the missing words to the puzzle:
| design, chain store, trademarks, media, bargain, leaflets, label, competitors, brands, launch, display, graph, chart, survey, region, advertised, fluctuate, poster, features and benefits, consumer. |
1. Please take one of these ... describing our new product.
2. There's a full description of the product on the ... .
3. We are about to' ... a new product.
4. You can see the trend that these figures show by looking at this ... .
5. The average ... is unaware of marketing.
6. This ... shows that our sales are rising.
7. I think you'll like our new ... on the wall outside.
8. Retail outlets are being encouraged to use this window ... .
9. Coca Cola and Pepsi are both famous ... .
10.I think you'll agree that this new budget-price product is a real ... .
11.Which of the ... should we place our advertisements in?
12.Our product compares very well with nationally advertised ... .
13.According to a recent ..., 45,9 % of consumers prefer not to buy imported goods.
14.The motor is exactly the same, but the case is a completely new ... .
15.Which ... do our products sell best in?
16.Demand for many products may ... according to the season.
17.It's important that our ... don't find out about our new process.
18.I saw the product ... in a magazine.
19.You can buy this product in any supermarket or ... .
20.Consumers must be fully aware of the ... of a product.
Exercise 2. Use an appropriate word or phrase from the box to complete each sentence.
| product range, sales revenue, growth rate, product line, market share, production capacity, resources, productivity, performance, output |
1. A well-known advertising aims to achieve a …………. of 20% a year.
2. It continues to get about two-thirds of its revenue from this one product, n despite repeated efforts to diversify its …………….. .
3. We have the necessary financial ……………. to respond to these problems.
4. ………………. is a measure of how much is produced in relation to the number of employees.
5. We’re a small firm, so we aren’t able to offer a wide ……………. .
6. Our …………….. has gone up again, with a throughput of 800 tabloid pages per week.
7. Most of Shell Oil’s ……………… comes from overseas subsidiaries.
8. Our strategy through the year was to maintain ………………and control costs.
9. The plant has an annual ……….. of around three million metric tons of steel.
10. The company is showing strong ……………. and doing considerably better than the retail industry as a whole.
Exercise 3. Choose one of the words that matches the explanation best.
1. A general tendency in the way a situation is changing or developing is called
a) direction
b) trend
c) style
2. Not happening immediately, but not over a very long period of time:
a) long-term
b) medium-term
c) short-term
3. Producing goods using as little time, money etc as possible:
a) productive
b) economic
c) efficient
4. To make shares available for people to buy:
a) put in circulation
b) issue
c) release
5. Coming from outside a company, organisation or country:
a) external
b) exterior
c) foreign
6. A sign of the level of activity in the economy or in a particular company or financial market is called
a) indicator
b) mark
c) index
7. Relating to a company or business in general:
a) communal
b) corporate
c) joint
8. Prices that are not too high:
a) median
b) reasonable
c) knockdown
Planning
Exercise 1. Match these terms with their definitions.
| 1) outlet | a) a business activity in which two or more companies have invested together |
| 2) joint venture | b) someone who works for parts of the week |
| 3) stock option | c) a place or large building that is used to make or provide a particular product or service |
| 4) enterprise | d) using the most modern and recently developed methods, materials, or knowledge |
| 5) part-timer | e) a company or business |
| 6) aficionado | f) a shop, company or organization through which products are sold |
| 7) facility | g) able to understand situations or behavior very well and very quickly, bright, keen |
| 8) astute | h) an option to buy shares at a particular price, esp. an option given to employees to buy shares in the company they work for |
| 9) state-of-the-art | i) to start something, esp. something new and difficult that will take a long time |
| 10) embark | j) someone who is very interested in a particular activity or subject and knows a lot about it |
Exercise 2. Use an appropriate word or phrase from Exercise 1 (1 column) in the correct form to complete each sentence. The first letter of each word is given.
1. The company started as a family e………………… .
2. S……… o………… is benefit that lets employees buy company shares at a low price.
3. Saudi Arabia and Japanese officials agreed on a j……….. v…………. to build oil refineries in both countries.
4. The farmers need to find more o…………. for their produce.
5. In the 1950s China e……………. on a major program of industrialization.
6. It was an a ………….. move to sell the shares then.
7. We employ about 20 p…………….., mainly women who have children.
8. Everything we do is s………………….., using the most advanced techniques available.
9. Torness Harbour has the best permanent docking f……………. on Scotland’s south-east coast.
10. Starbucks was started by three coffee a……………….. .
Exercise 3.Revise the active vocabulary. Create a sentence for the each word or word group given.
Bribe, bribery, business ethics, code of conduct, code of ethics, company to-company bribery, corporate responsibility, corrupt, corruption, ethical choice, ethical consequences, ethical dilemma, ethical issue, ethical safeguard, ethics, facilitation payment, impartiality, integrity, kickback, moral agent, moral dilemma, moral principles and values, nepotism, to plug legal loopholes, sleaze, social contribution, social responsibility, whistle-blower, to write off a bribe.
Organization
Exercise 1.Study the following words and word groups concerning wrongdoing, corruption and bribery. Match them with their definitions. Find their Russian equivalents in your bilingual dictionary and do the exercise that follows.
| 1. backhander | a) a group of investors work together to stop a financial market functioning as it should, to gain an advantage for themselves |
| 2. Chinese wall | b) a bribe |
| 3. insider dealing or insider trading | c) a bribe |
| 4. market rigging | d) dishonest, disreputable, or immoral behaviour, especially of public officials or employees |
| 5. price fixing | e) a notional barrier between the parts of a business, esp. between the market makers and brokers of a stock-exchange business, across which no information should pass to the detriment of clients |
| 6. sleaze | f) a group of companies in the same market secretly agree to fi x prices at a certain level, so they do not have to compete with each other |
| 7. sweetener | g) someone buys or sells securities using information that is not publicly available |
Exercise 2. Answer the questions using expressions from Ex. 2.
1. Two ferry companies with ferries on the same route secretly meet in order to decide the prices they will charge next summer. What are they guilty of?
2. A company that wants to keep its share price high makes secret payments to investors who buy its shares. What are the company and the investors guilty of?
3. A rich businessman lends $1 million to a politician so that he can buy a house. The politician pays no interest on the loan and does not mention it when asked to give a complete account of his finances. Which word, used especially about politicians, do people use to talk about this?
4. Specialists in one department of a financial institution are advising Company X on a merger with another company. In another department of the financial institution, traders hear about this and buy large numbers of Company X’s shares. What are they guilty of? What should the fi nancial institution do to prevent this?
5. A company selling weapons to a foreign government makes secret payments to politicians who make decisions on which companies to buy arms from. What could these payments be called? What is the government guilty of?
Exercise 3.Study the following words and word groups concerning ethics. Match them with their definitions. Find their Russian equivalents in your bilingual dictionary and do the exercises that follow.
| 1. affirmative action programme | a) consumers who choose not to buy products from certain companies for moral reasons, for example because a company harms |
| 2. child labour | b) unfair treatment of a person, racial group, minority, etc.; action based on prejudice |
| 3. environmental issue or green issue | c) a policy or programme designed to counter discrimination against minority groups and women in areas such as employment and education |
| 4. ethical consumer | d) The policy the company adopts on ethical issues such as the use of child labour and matters relating to the environment |
| 5. ethical 6. ethical policy investment | e) painful or excessive labour or exertion |
| 6. ethical policy | f) the full-time employment of children below a minimum age laid down by statute |
| 7. exploit (v) | g) an investment in a company whose activities or products are not considered by the investor to be unethical |
| 8. green activist | h) issues that relate to or are concerned with the protection of the environment |
| 9. discrimination (racial, sex, etc.) | i) a workshop where employees work long hours under bad conditions for low wages |
| 10. sweatshop | j) a person, esp. a politician, who supports environmentalist issues |
| 11. sweatshop labour | k) to take advantage of (a person, situation, etc.), esp. unethically or unjustly for one's own ends |
Exercise 4. Complete the crossword with words from ex.3 (practical lessons № 9) and ex. 3 (practical lessons № 10).
Across
2. Steps taken in the US to avoid discrimination: .......... action programme. (11)
5. When manual workers are employed in bad conditions with very low pay (BrE). (9,6)
7. When one group of people is unfairly treated differently from another. (14)
10. To pay people badly and make them work in bad conditions (BrE). (7)
11. See 4 down.
13. See 3 down.
Down
1. If your actions do not harm people or the environment, you are socially ……… . (11)
3. 13 across. Putting money into activities that do not harm people or the environment. (7, 11)
4. 11 across. Topics relating to the environment. (5, 6)
6. The world around us. (11)
8. Someone who takes direct action on social or other issues. (8)
9. A written set of rules of behaviour. (4)
Motivation
Exercise 1.Read «The right person». These words are often used in job advertisement. Companies look for people who are:
Exercise 2. Read these sentences. Complete each sentence with words. Change the form if necessary.
1 Start-up _______________ is available in the form of bank loans.
2 The human resources _______________ is in charge of hiring new employees.
3 Experts in specialist _______________ are sometimes asked to advise companies on their strategies.
4 After tax deductions, the company’s _______________ profit is in excess of £2 million.
5 Seasonal farm _______________ are often employed to help bring in the harvest.
6 After 20 years working her way up the ladder, Ms Jones now _______________ the European division.
7 The business _______________ we follow involves minimizing risk and staying ahead of our competitors.
8 Mr Lim’s primary _______________ was to become a successful entrepreneur.
Exercise 3.Match these words as they go together in the text.
 produce and goods and national prison human sales | tax defense distribute system services interaction |
Exercise 4.Match the parts of the sentences and write them down into your notebook.
| can predict | understand government policies, business development, and consumer behaviour. |
| provides context | in the areas of getting and spending money |
| deals with | the likely results of economic activity. |
| is well equipped to help us | fundamental, often life-to-death issues. |
| is concerned with human behavior | for making decision in your business, professional and financial life. |
Exercise 5.Read the text about management and administration.
An open office
Exercise 6. Read the text about labor, personnel and human resources.
Exercise 7.Find the answer to the crossword and use words from ex.5 and ex.6.
Controlling
Exercise 3.Match the left part with the right:
| 1. Today, organizational behavior tries | a) the oldest of the various approaches, is still popular today. |
| 2. Henri Fayol's universal process approach assumes | b) the scientific pursuit of efficiency to include all productive organizations. |
| 3. The universal process approach, | c) to identify the multiple determinants of job performance. |
| 4. Operations management has broadened | d) that this rational process can be reduced to separate functions and principles of management. |
Exercise 4.Read aboutword combinations with «enterprise»
Exercise 5.Make sentences with the active vocabulary. Create a sentence for the each word given.
Mission– the aim of a company or organization;
Objective– something that you are trying to achieve;
Trend– the general way in which a particular situation is changing or developing;
Performance – the degree to which a company etc is profitable;
Performance indicators– signs showing how well a company or an organization works;
Product range – a set of similar products made by a particular company or available in a particular shop;
Sales revenue – money received from sales;
Growth rate– the speed at which something grows;
Product line – a type of product that a company makes or sells, often with several different sizes, models, etc.;
Market share– the percentage of sales in a market that a company or product has;
Production capacity – the ability to produce something;
Productivity – the rate at which goods are produced, and the amount produced in relation to the work, time and money needed to produce them;
Resources– something, such as money, property, skill, labour etc that a company has available;
Output– the amount of goods or services produced by a company;
Retailer – a business that sells goods to members of the public, rather than to shops etc.;
Supplier – a company that provides a particular type of product;
Reasonable prices– prices that are not too high;
Efficient – doing a job quickly and well;
Indicate – to signify;
Assess– to make judgements about a situation or a person after considering all the information;
Work out– to think carefully about how you are going to do something and plan a good way of doing it;
Draw up– to write out or prepare;
Break into – to burst into, to become involved in a new activity;
Pull out– to get out, stop participating, withdraw;
Carry out – to perform;
Issue shares – make them available for people to buy;
Rest on your laurels– to be satisfied with what you have achieved and therefore stop trying to achieve something new.
Communications
Exercise 1.You are a student in the Management Faculty of Hadford University. The title of the first lecture is What is leadership?
1 Write a definition of leadership.
2 What other ideas will be in this lecture? Make some notes.
Exercise 2. Fill the gaps in these sentences with a suitable phrase: share with, specialize in, submit to, subscribe to, superior to, take into consideration, take over from, valid for, waste on, withdraw from
1. Does anyone in the department subscribe to The Economist?
2. There's no point in ... money ... radio commercials.
3. One of the factors that we should ... is the size of the market.
4. You should ... a copy of the report... head office.
5. I think we should try to ... our contract.
6. We believe that our product is ... theirs.
7. Can I... some of this work ... you?
8. Their agency ... public relations.
9. This guarantee seems to be ... every country except ours!
10. I'll... you if you need a break.
Exercise 3. Add the missing words to the puzzle:
| claim, covers, inferior, warranty, minor, emergency, install, regardless, compensate, arisen, spare parts, guarantee, shortage, repair or replace, maintaining, merchandise. |
1. This is not a serious problem, it's only a ... fault.
2. We are rejecting the goods because we consider the quality to be ... .
3. If you have suffered any loss, we will of course ... you for this.
4. We intend to ... for the additional expenses we have incurred.
5. You don't need a qualified electrician to ... a computer printer.
6. A number of problems have ... since we bought the machine.
7. The delay is due to a ... of qualified staff.
8. As explained in our catalog, this program carries a 90-day ... .
9. As explained in our catalogue, this programme carries a 3-month ... .
10.The engineer is on call 24 hours a day if there is an ... .
11.There is a lack of ... for such an old machine.
12.We must have a computer system that works well, ... of the cost.
13.Their service department is responsible for ... the machine.
14.The service contract ... all repairs to the equipment.
15.Any ... that is faulty will be returned to the supplier.
Please ... these faulty items.
Decision making
Exercise 1. Match a word or a word partnership from box A with the explanation from box B. Translate the words or word partnerships from box A into Russian.
| A | B |
| 1. unit trust | a) to place or be placed in a mutual, complementary, or reciprocal relationship |
| 2. portfolio | b) an irrational preference of a sex |
| 3. to correlate | c) unreliable in terms of ethics |
| 4. gender bias | d) the complete investments held by an individual investor or by a financial organization |
| 5. lifestyle package | e) an investment trust that issues units for public sale, the holders of which are creditors and not shareholders with their interests represented by a trust company independent of the issuing agency |
| 6. ethically unsound | f) attitudes, habits, or possessions grouped together as a single unit and associated with a particular person or group |
Exercise 2. Create a sentence for the each word or word group given in Ex. 1.
Exercise 3. Role-play the dialogues with your group-mates.
Project
Exercise 4.Work in groups. You are managers working in a company with a problem. One of the managers in your group summarizes the problem and then everyone in the group participates in trying to solve it.
Insider trading
You are financial traders for Interstellar Securities on the London stock market. You think that one of your colleagues (not present) is guilty of insider trading. Insider trading is when someone has confidential information about something that is going to happen which has not yet been made public, and uses this information, for example to buy shares knowing that their value is going to rise. Your colleague has been using information from a friend of theirs who works in a manufacturing company that is going to be bought by another company. The dealer has been illegally buying shares in the company. If the authorities find out about the insider trading, they will punish your firm and its reputation will suffer.
What should you do about your insider trader colleague? They are in their mid-30s and have worked for Interstellar for 10 years and made a lot of money for the fi rm. However, this is not the first time that you suspect them of ‘irregular’ activities. They have a very powerful personality and could cause a lot of trouble if dealt with in a way that they think is unfair. And if they leave the firm, they would probably join another company and take business away from Interstellar.
Problem Issues
Revise the material of before and be ready to speak on the following issues using the active vocabulary you acquired.