Ex.4. Watch Video 4 and decide whether each statement is true or false.
1. Shareholders own the company.
2. Ed is one of the shareholders.
3. All the shareholders manage the company.
4. The shareholders hire a football team to run the company for them.
5. The management team reports to (отчитывается перед) every shareholder.
6. The board of directors is appointed by Ed.
7. The board of directors helps direct company’s management.
8. The board of directors protects shareholders’ investments.
Ex. 5. Study the organizational chart of Ford Motor. It shows the structure of the organization. Who does CEO report to? Who reports to CEO?
Ford Organizational Chart
| Board of Directors Chief Executive Officer (CEO) | Chief Operating Officer (COO) |
| Chief Technical Officer, Research and Advanced Engineering (CTO) | |
| Chief Financial Officer (CFO) | |
| Executive Vice President, Global Marketing Sales and Service | |
| Group Vice President, Procurement (Global Purchasing) | |
| Group Vice President, Manufacturing and Labor Affairs | |
| Group Vice President, Human Resources and Corporate Services | |
| Group Vice President, Quality and New Model Launch |
Ex.6. What are the officials from the chart responsible for? Use the corresponding word combinations in your answers .
Recruitment, personnel training; world market research, sales promotion; finding the right suppliers, procurement of materials and supplies; the process of producing automobiles and affairs between employers and employees arising from it; managing money in the company; research and product development; the quality of manufactured articles, introducing new models; running the whole company; day-to-day management of the company.
Ex.7. Translate the sentences.
1.Компания «Nestle» каждый год запускает в производство несколько новых продуктов. 2.Ежегодное собрание акционеров компании выбрало совет директоров. 3.Задача научно-исследовательского отдела – разрабатывать новые виды продукции. 4.Совет директоров – это группа акционеров, выбранных для того, чтобы контролировать работу компании.5. Чтобы лучше понять структуру компании, изучите ее организационную схему. 6.Где находится головной офис вашей компании? 7.Компания должна производить больше товаров, чтобы получать высокую прибыль.
Ex.8. Before watching Video 5 study the following word-combinations:
Family-controlled business – семейный бизнес,
a quadricycle - квадроцикл,
to launch a company – образовать акционерное общество,
to incorporate – объединять, оформить в качестве юридического лица
right away – сразу
affordable – доступный по цене, недорогой
mass-produced – серийного (массового) производства
assembly line – сборочный конвейер
productivity – производительность
employee turnover – текучесть кадров
to expand – расшириться
to acquire – приобрести
to cater to/for – обслуживать, удовлетворять
to fall behind – отставать
to retire a model – снять модель с производства
unemployment rate – уровень безработицы
to get back on track – вновь войти в колею
Ex.9. Watch Video 5 about Ford Motor Company. Choose the correct answers.
1.When did Henry Ford launch the Detroit Automobile Company?
a) in 1901 b) in 1899 c) in 1896
2.How many automobiles per day did Ford Motor Company produce at the outset?
a) 2 cars b) a few cars c) 170 cars
3. What model became the first mass-produced automobile?
a) Model T b) Cadillac Escalade c) Ford Focus
4. When did the company produce one million cars?
a) in 1903 b) in 1912 c) in 1920
5.Why did Ford invent an 8-hour workday?
a)because he was a kind man b)because of high employee turnover
c) because of high unemployment rate
6. Why did the price of the Model T continue to drop?
a) due to the efficiency of production b) due to strong competition
c) because they used cheaper materials
7. What was the lowest price of the Model T?
a) $219 b) $290 c) $2090
8. Why did Ford fall behind its competitors?
a) because customers didn’t consider its cars innovative
b) because its cars were too expensive
c) because it only produced luxury cars
9. Why did Ford lose so much after World War II?
a) because of the Great Depression
b) because of the war
c) because he had sympathized with Nazi
10. What brought Ford back on track?
a) new technologies b) new investments
c) a new board of directors