Практическое занятие № 10

КОНКУРЕНТЫ

COMPETITORS

Теоретическая часть

Данный лексический материал предназначен для знакомства и овладения специальными терминами, активному использованию предлагаемых слов и словосочетаний, подготовки к чтению, переводу и обсуждению текстов официально-делового стиля.

architect архитектор

competitor конкурент

compete конкурировать

competition конкуренция

competitive конкурентоспособный

marketing маркетинг

market рынок

opportunity возможность

range линейка (продуктов)

strength сильная сторона

strong сильный

threat угроза

weakness слабая сторона

weak слабый

Задания

Задание 1. Прочитайте и переведите текст:

The shy architect

How Ratan Tata is changing India's biggest company

Ratan Tata trained to be an architect. Then he worked for the family firm, the Tata Group - one of the biggest companies in India. It has companies in many different sectors, including the car industry and the steel industry. The company's latest project is producing a car that costs under $3,000.

Mr Tata does not drink or smoke and he does not like publicity. He became chairperson in 1991. At that time, Tata was a difficult organisation to manage. There were more than 300 different companies in the group and some were old-fashioned. Today, there are only 96 companies and the group is more modern.

In the past, it was difficult for Tata to trade outside India because of competition from other countries. Now it exports internationally. The Tata Group is also buying companies in different countries. At the moment, one of the companies in the group, Tata Steel, is trying to buy Corus, a European steel company. But it has a competitor CSN, a Brazilian company, also wants to buy Corus.

Ratan Tata is making changes to the company. Many of these changes help make the group more competitive. But he isn't changing all the group's traditions. For example, the Tata Group still tries to help its workers - the children of Tata's steelworkers first started to have free education in 1917. Two thirds of the Tata Group is owned by charitable foundations, and today they are still helping people in India. Investors sometimes ask: 'Is Tata doing the right thing? Is charity good for business?' But Mr Tata thinks it is possible to help people and be competitive at the same time.

Задание 2. Определите, какое из следующих предложений передает основную идею текста “The shy architect”:

a A successful chairman is only interested in profit.

b A company can be competitive and help people.

с A group with a lot of companies is easy to manage.

Задание 3. Ответьте на вопросы по тексту “The shy architect”:

1 Which two sectors does the Tata Group have companies in?

2 How much does Tata's new car cost?

3 What doesn't Ratan Tata do?

4 What doesn't he like?

5 When did he become chairperson?

6 When did Tata first give free education to employees' children?

7 How much of the group is owned by charitable foundations?

8 Who asks if helping people is good for business?

Задание 4. Из выделенных курсивом слов выберите подходящее по смыслу:

1Shell and Esso are competition / competitors in the oil market.

2 Did they publicise / publicity the launch date of their new product range?

3 Giles is working as a trade / trader on the Japanese stock market.

4 We lost a lot of money - it was a bad investment / investor.

5 Westfern run training / trainer courses for financial organisations.

6 How long did you work as a management / manager at Dell?

7 Do Lancome export / exporter to Taiwan?

Задание 5. Заполните пропуски данными ниже словами, используя их до или после слова market:

Asian, leader, share, research, luxury, place, budget, domestic

market ______________market

market_______ _______market

market_______ _______market

market_______ _______market

Соотнесите данные выше словосочетания со следующими определениями:

1 _______________ the area where products are cheap to make and buy

2 _______________ people and activities involved in buying and selling a

particular product

3 _______________ how much of the market buys a company's products

or services

4 _______________ surveys to find out what customers think about a

company

5 _______________ the area where products are expensive to make and

buy

6 _______________ customers in, for example, Japan, Thailand and China

7 _______________ the product or service that most people buy

8 _______________ the market in a company's own country

Задание 6. Подчеркните правильный вариант:

1 Iwork/ am working for Corns plc. I started here seven years ago.

2 What do you do / are yои doing at the moment?

3 I organise / am organising a project in Rotterdam this month.

4 What time do they have / are they having breakfast in the morning?

5 Martina finishes / is finishing a report at the moment.

6 How do you usually travel / are travelling to work?

7 I'm driving / drive at the moment, but usually I'm taking / take the train.

8 Are they send / sending the report now?

Задание 7. Исправьте ошибки в следующих предложениях:

1What did you doing at the moment?

2 He be organising a project in Jakarta.

3 We not giving the presentation now - we're having coffee.

4 Is they sending the documents today?

5 Valerie is finish the memo now.

6 Jason is don't working today because he's on holiday.

Литература: [1, 5].

Практическое занятие № 11

РАБОТА ЗА ГРАНИЦЕЙ

WORKING ABROAD

Теоретическая часть

Данный лексический материал предназначен для знакомства и овладения специальными терминами, активному использованию предлагаемых слов и словосочетаний, подготовки к чтению, переводу и обсуждению текстов официально-делового стиля.

abroad за рубежом

average средний

climate климат

culture культура

emigrate эмигрировать

emigration эмиграция

healthcare здравоохранение

location расположение

locate располагаться

quality of life качество жизни

temperature температура

Задания

Задание 1. Прочитайте и переведите текст:

Over there

Why British people are moving to other countries

More and more Britons are living inother countries. A recent report said that almost 200,000 Britons left the country last year with no plans to return. A British person emigrates every three minutes, and 5.5m British people now live abroad.

Many younger people leave - a lot of students go abroad to study. Older people are usually retired and want a warmer climate to live in. Two thirds of the people that emigrate are workers. Some are managers and others do manual or administrative jobs. Australia is the favourite country for English people to emigrate to. Spain and the USA are also popular.

Why do people leave? Many want to find a better job. A quarter of people say that they want to leave Britain because the cost of living is high. Homeowners with expensive houses can buy a bigger place abroad; young people want to move because houses in other countries are cheaper than in Britain. Research suggests that the quality of life in Britain is worse than in some other countries. But most people leave for positive reasons: many think that living in another country is more interesting -they leave because they want to have a happier life.

It is becoming more difficult for British people to emigrate to countries outside the European Union. Most countries want professional or skilled workers, for example, builders, engineers and doctors. But other skills are also popular in some countries - Australia, for example, needs hairdressers.

Задание 2. Выберите правильный вариант a-c, чтобы закончить предложение:

The writer thinks most British people move to other countries because they

a don't like Britain

bspeak a lot of languages

с want a new life.

Задание 3. Впишите номер абзаца 1-4, содержащего следующую информацию:

a where the British go paragraph __

bthe reasons why people want to leave Britain paragraph __

с how many people leave paragraph __

d popular skills and jobs in other countries paragraph__

Задание 4. Из выделенных курсивом слов выберите подходящее по смыслу:

Working abroad

The more /most important thing to do before working in another country is to think about these things:

■ Do you want a better / best job or a more / most interesting life?

■ It is easier/ easiest to live in another country when you speak the language. Start lessons before you leave.

■ What is the most expensive / cheapest way to arrange the move? What is the nicer / nicest area to live in?

■ Could the move make your quality of life worse/ worst than it is now? The more / most beautiful location in the world is no fun when you are working 60 hours a week.

Задание 5. Заполните пропуски данными ниже словами:

Professional, retired, managerial, skilled, administrative, voluntary, manual

1 Someone who is over 65 and no longer works is __________ .

2 __________workers do a lot of paperwork, usually in an office.

3 Lawyers and doctors are__________people.

4 A person in charge of other employees has a__________position.

5 __________workers do physical jobs, for example, on farms or in factories.

6 People who do__________work don't receive any pay.

7 A__________worker has special training or knowledge to do a job.

Задание 6. Поставьте данные ниже прилагательные в сравнительную степень и найдите антонимичные пары:

Big, warm, cheap, popular, low, easy, interesting

1 cooler __________

2 more boring__________

3 more difficult__________

4 smaller__________

5 higher__________

6 more expensive__________

7 more unpopular__________

Задание 7. Заполните пропуски, используя прилагательные из задания 6:

1 In terms of size, Ireland is__________ __________Spain.

2 Ireland had a___________pay increase___________Australia in 2007

3 Canada is___________ in summer___________the USA.

4 Spain is___________with British people___________the USA.

5 Spain is___________ in summer___________Canada.

6 In terms of size, the USA is __________ __________Australia.

7 Canada had a___________ pay increase___________Spain in 2007.

8 The temperature in summer in Ireland is__________ __________ in Spain.

Задание 8. Заполните пропуски, используя сравнительную или превосходную степень прилагательных:

1London is_____________(warm) in summer than in spring.

2 The Majestic is the_____________(expensive) hotel in town.

3 What is the_____________(good) way to get to the airport?

4 Is the quality of life here_____________ (bad) than in other countries?

5 It's_____________(important) to drive safely than to arrive on time.

6 He's the_____________(popular) manager in the department.

7 The staff are_____________(happy) in their new office than they were in the old building.

8 Cairo was the_____________(interesting) city that we visited.

Литература: [1, 5].