Ex.17. What kind of leader can you become? This questionnaire will help you to determine your leadership style

How do you lead? (from www.Leadership-Expert.co.uk)

		Strongly Disagree	Moderately Disagree	Neutral	Moderately Agree	Strongly Agree
	It is often necessary to make decisions without consulting others due to time pressures upon the task at hand.
	Teams operate best within a clear and structured framework of procedures.
	The best decision will be the one with the largest consensus.
	People will come up with the best working methods when given minimal instruction.
	People repeatedly come to me for advice and support, and I generously give it.
	People have learnt to not question my judgement, as I rarely back down when I am truly passionate about something.
	If everyone is forced to perform the same task in the same way. The efficiencies gained outweigh the costs.
	I receive employee approval before making absolutely any changes to their working conditions or role, even if just for a day.
	I have learnt that people will never fail to positively surprise you if you leave them alone.
	I consult a variety of people when making decisions, but they tend to agree with my original idea anyway.
	Half of people are intrinsically hard working, but the other half need to be pushed into completing work to a high enough standard.
	Over time, we can continue to build upon and add to our systems and ways of doing things, which will make life easier.
	People constantly challenge my ideas and strategies because they know they are welcome when they do so.
	I can say with 100% conviction that I do not micromanage.
	People see me as a leader, not a manager.
	Leadership is about making the right decisions, at the right time, and ensuring the workforce follow through with that decision with effectiveness.
	Cost savings can be made if everybody does exactly what they’re told, and don’t try to over-engineer solutions.
	I try to delegate as many tasks as possible in their complete entirety.
	I let people get back to me when they decide to, rather than getting in touch myself.
	I feel responsible for my employees, and I look after them accordingly.

Enter your points for each question against the question numbers below, and total up each column to paint a picture of which leadership styles your behavior matches most closely. Most managers tend to lean towards Style A. However leaders in reality can exhibit several different styles at once to help lead their businesses or organizations to success! Look at the results to discover which styles you possess!

question	result	question	result	question	result	question	result	question	result
total		total		total		total		total
	Style A		Style B		Style C		Style D		Style E

Results

Style A = Autocratic Leadership Style

Style B = Bureaucratic Leadership Style

Style C = Democratic Leadership Style

Style D = Laissez Faire Leadership Style

Style E = Paternalistic Leadership Style

Ex.18. Search the Internet to find information about the world’s top business leaders. Choose one of them and make a presentation about his/her career and leadership style.

U N I T 4

Marketing

Ex.1. Read the text.

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.

From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.Market segmentation is the process of classifying a market into distinct subsets (segments) that behave in similar ways or have similar needs.

Marketing people should be involved in all aspects of marketing mix.These aspects are called four Ps – product, price, place, promotion. Product – they should decide what product or service to sell in the first place; price – they should set prices that are attractive to particular groups of customers and that are profitable for the company; place – they should find suitable distribution channels to reach these customer groups; promotion – they should do everything to support the product, from advertising to after-sales service.

Marketing has become a key factor in the success of companies. Its role in determining company policy, influencing product development, pricing, methods of distribution, advertising and promotion techniques is increasing.