Теперь сделаем выводы по проведенному SWOT-анализу.

Итак, определенные в ходе анализа сильные и слабые стороны отлея дают возможность определить те параметры, которые являются выигрышными, их нужно развивать и поддерживать на необходимом уровне, и параметры, улучшение которых может оптимизировать процессы совершенствования управления гостиницей и свести к минимуму возможность аспекты ухудщения имиджа.

SWOT-анализ отеля гостиницы «Шереметев Парк Отель» выполнен, перед менеджментом гостиницы представлена полная картина дел в гостинице: определены параметры и характеристики, которые могут привести к коммерческим рискам, определены положительные и отрицательные характеристики заведения. Данный анализ используется не только для оценки конкурентоспособности гостиницы, он очень важен для выбора стратегии развития: исходя из проанализированных параметров, менеджер может легко выбрать приоритеты развития отеля.

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SWOT analysis

>> OCTOBER 28, 2011

Meaning of SWOT Analysis

SWOT analysis means strength, weakness, opportunities and threat analysis. In this analysis, first of company identify its strength and weaknesses. On this identification, company finds its opportunities and future threats. This analysis is very useful for planning and decision making. If any organisation finds its all strengths and weaknesses correctly, it is very easy to make a plan which will be helpful for getting opportunities and reducing future risks.

Example of SWOT Analysis

I can give SWOT Analysis example of my organisation. I started my organisation from Jan. 2008. Now, it is reaching its 4th year. Just 2 months after, it will be of 4 years. In this time, I find many my strengths and weakness through SWOT analysis which I am sharing with you.

1. I write what I know. This is my strength. So, I can find more opportunity if I will start to know more things and then write it myself. Yes, I am trying myself to know everything in my field.

2. My main weakness is that I do not know what are my weaknesses. So, when these weaknesses happens, I also faces loss. But, I started new way to find my known weaknesses. One of best way is for me to read and listen what are people are saying about me in my comment box or in my inbox. I am personally thankful all of them.

SWOT Analysis Template

Following SWOT Analysis Template will be helpful for business organisation for making good SWOT Analysis

	Issues	Strengths	Opportunities	Weaknesses	Threats
	1. Fund	Company has enough fund for investment	Company can start new projects or develop new project with this fund	Noenoughfund	Company can face the risk for repayment of past loan.
	2. ROI	Company is gaining high Return on C Product.	Company can develop that C Product.	Company's D product has low return.	Company may suffer loss on D Product.
	3. Innovation	If company works with innovation approach, it will be the strength of company	Company can take the share of other company who is not enough innovative.	If company do not care enough on innovation, it can become the major weakness of company	Company can lose the share of market due to lack of innovation.
	4. ProductLife	If company's product life is very high, it is very one of best strength of company.	Company can make it as brand of company because it will reduce the cost of customer for buying new product soon.	If company's product life is very less, it is the weakness of company.	Company can lose its brand due to this weakness in the market.
	5. Confidence	If its all employees have confidence, it is big strength of company.	Company can get more efficiency from this confidence.	If company's employees have no confidence, it is the weakness of company.	Company may face big cost of training for increasing confidence of employees.
Internalenvironment
Strengths (S)	Weaknesses (W)
· Excellent sales staff with strong knowledge of existing products · Goodrelationshipwithcustomers · Goodinternalcommunications · Hightrafficlocation · Successfulmarketingstrategies · Reputationforinnovation	· Currently struggling to meet deadlines - too much work? · Highrentalcosts · Market research data may be out of date · Cashflowproblems · Holdingtoomuchstock · Poorrecordkeeping

Externalenvironment
Opportunities (O)	Threats (T)
· Similar products on the market are not as reliable or are more expensive · Loyalcustomers · Product could be on the market for Christmas · Customer demand - have asked sales staff for similar product	· Competitorshave a similarproduct · Competitors have launched a new advertising campaign · Competitoropeningshopnearby · Downturn in economy may mean people are spending less