Write down the translation of the last paragraph of the text.

13) Render the following text in English:

Подготовка к конкретным программам электронной прессы

Подготовка должна всегда включать просмотр (прослушивание) програм­мы, в которой вы собираетесь участвовать.

Попросите несколько кассет программы с тем же ведущим, с которым придется работать и вам, и посвященных аналогичным вашей темам. Про­верите,не участвовали ли в программе другие специалисты, особенно критики в этой области. Если да, то изучите и эти кассеты. Если же программа или ее ведущий известны своими нелицеприятными или критическими интервью, просмотрите наиболее острые программы, оцените эффективность различных стратегий, ответов и реакций тех лиц, которые уже давали интервью. Сделайте выводы из их успехов и ошибок.

Выясните профессиональную репутацию ведущего. Считается ли этот журналист объективным? Резким? Знающим? Язвительным? Что для неговажнее: конфликт или информация? Пользуется ли он популярностью у зрителей? Почему?

Узнайте также демографические характеристики аудитории.

И еще помните, что в большинстве случаев цель телевизионных дискуссий -не столько осветить, сколько «поддать жару». Окончательный вывод не за «профи» и не за вашими коллегами, а за обычным зрителем, у которого сложится первое и окончательное впечатление о вас как о личности, а не как об участнике дискуссии. Вы не «упадете» в глазах зрителя, если будете активны, убедительны и четки в изложении своих мыслей.

Будьте готовы к жестким вопросам и заблаговременно отрепетируйте вслух ответы.

Text В

Interviews at the Organization

Interviews on your own ground have several advantages. There is the psychological benefit of being "at home" under familiar circumstances. There is also the benefit of ready access to information and other people who may be needed to answer some ques­tion that is not anticipated.

If a reporter calls you on the phone or comes to your office and asks for information, you should give it provided that there is no policy reason for refusing. When there is such a reason, you should explain just why you cannot release the information. If the reporter should ask to speak to some other person, you should find out just what infor­mation is wanted or why the reporter wants to talk to that person. In some cases the reporter may call some person in the organization directly. For these situations, all per­sonnel who might be approached should be informed as to what to do and what to say.

There are numerous occasions when an interview with some key person can gener­ate valuable publicity. For example, a researcher may make an important discovery or patent a significant invention. Or perhaps a particular feature writer expresses inter­est in doing a profile of the new president of a university or the new chairman of a char­itable organization.

You should hunt for opportunities to arrange such interviews. To set one up, you first get a commitment from the person to be interviewed and then ask a reporter, editor, or program director if an interview would be of interest. If the response is favorable, you then arrange for the time and place. You also prepare the speaker for the interview. One important point in arranging an interview is to have an agreement on the amount of time to be devoted to it. If the reporter has only a limited amount of time or if a deadline must be met, it is your responsibility to inform your principal of this requirement. The reverse is also important. If your principal must be in a meeting at 3 p.m. or must catch a plane at noon, the reporter must know that there will be a definite stopping point.

□ Vocabulary:

access - доступ

anticipate - ожидать

provided - приусловии, что

approachsomebody - обратиться к к.-л.

charitable - благотворительный

featurewriter – очеркист

profile - биографический очерк

commitment - обязательство

setup - организовать

reverse - противоположная (ситуация)

Exercises

1) Find the English equivalents in the text. Use them in sentences of your own:

сесть на самолет; информировать к.-л. о ч.-л.; начальник; в полдень; проявлять интерес к ч.-л.; председатель; причина для отказа; выяснить; организовать интервью; благоприятный ответ; договориться о времени и месте встречи.

2) Find the words in the text which mean or describe the following:

1. the right to use something, see something etc. -

2. to expect an event or situation to happen -

3. to ask someone for something or ask them to do something especially when you are not sure they will be interested -

4. relating to money or gifts given to people who need help, or organizations that give this kind of help -

5. a short description that gives important details about a person -

6. to make the necessary arrangements so that something can happen, such as a meeting, an event, or a system for doing something -

3) Translate the following expressions into Russian: use them in sentences of your own:

1. under familiar circumstances

2. ready access to information

3. to generate publicity

4. to make an important discovery

5. to patent a significant invention

6. to do a profile

7. to hunt for opportunities

8. to meet a deadline

4) Match the words. Use them in sentences of your own:

psychological	information
stopping	organization
to release	director
charitable	benefit
program	point

5) Translate the following sentences into Russian:

1. Only selected employees have access to the safe.

2. Sales are better than anticipated.

3. The company confirmed that it had been approached about a merger.

4. It's one of many excellent charitable organizations that work with the poor in the City.

5. The agency also gave a brief biographical profile of that actor to the press.

6. He is known as a difficult interview subject, but my own experience with him was quite the reverse.

6) Match the words which are close in their meaning:

limited	predict
benefit	priceless
anticipate	advantage
valuable	well-known
familiar	restricted

7) Match the words having the opposite meaning:

advantage	strange
valuable	meaningless
limited	handicap
familiar	worthless
significant	unbounded

8) Complete the following sentences(key; requirement; opportunities; publicity; dead­line; amount):

1. You should hunt for ______to arrange such interviews.

2. There are numerous occasions when an interview with some_____person cangenerate valuable_____.

3. If the reporter has only a limited_____of time or if a_____must be met, it isyour responsibility to reform your principal of this______.

9) Paraphrase or explain the underlined words:

1. Interviews on your own ground have several advantages.

2. To set one up, you first get a commitment from the person to be interviewed.

3. There is the psychological benefit of being "at home" under familiar circum­stances.

4. You should hunt for opportunities to arrange such interviews.

10) Explain the grammatical structure of the sentence. Write down 3 sentences of your own with the same structure:

If the reporter should ask to speak to some other person, you should find out...

11) Insert prepositions(in; on; of; to; at; under; for; provided):

1. There is also the benefit_____ready access_____information.

2. One important point_____arranging an interview is to have an agreementthe amount time to be devoted it.

3. There is the psychological benefit_____being "_home"____familiar circumstances.

4. Interviews____your own ground have several advantages.

5. If a reporter calls you____the phone or comes____your office andasks____information, you should give it____that there is no policyreason_____refusing.

12) Write these words with correct negative prefixes(un; dis; in; un/in; in).Translate them into Russian:

advantages; familiar; directly; important; significant; favorable; limited; definite.

13) Write down a few questions covering the contents of the text. Start them with:

why; in which case; what kind of; in what way.