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Vittorio Merloni (1found) ________ Merloni Elettrodomestoco in 1975. The company (2take) ________ just 25 years to become Europe’s third-biggest maker of fridges, cookers and washing machines. It (3not start) _______ as a gig company; it was a small white-goods firm which later (4buy) _______ the Ariston brand. Mr Merloni (5develop) __________ the firm by buying up his competitors and expanding his markets to other countries. He also (6invest) ________ a lot in research and development, and he (7be) _____ one of the first to use electronics in fridges and washing machines. The business (8grow)______ and its sales (9increase) _________ reaching ?2.5 billion in 2002.
3. Выберите один из вариантов слов, выделенных курсивом.
1. It’s dangerous to drive when you are very tired. You could / will have an accident.
2. People might travel to Mars one day, but it could / won’t be tomorrow.
3. We may not / couldn’t have enough time to finish the work today.
4. If you’re looking for a smart dress, go to Marcey’s. You might / will find what you want.
5. I’m sorry, but I won’t / may not be able to meet you in Paris tomorrow. I’ll be in London.
4. Прочитайте текст и выберите один из предложенных вариантов ответа, выделенных курсивом.
When Kodak 1launch / launched the Brownie in 1900, photography 2become / became a popular hobby. With the Brownie, you 3didn’t have / hadn’t to be ab expert to take photos. One hundred years later, the industry 4taken / took another big step forward with the introduction of digital photography. Even the 5most cheap / cheapest digital cameras are easy to use and produce good images. So now, everyone wants one. In 2004, digital cameras 6sell / sold more than film cameras for the first time. Analysts expect that the market for digital cameras 7will / is able to double in the next year to £85 million. But an even 8greater / greatest change in the photographic industry is now taking place: mobile phones equipped with cameras are also becoming popular. In 2004, sales of camera phones 9reach / reached 190 million. This is more 10than / as the sales of digital cameras and film cameras together. Some analysts think that sales of camera phones 11able to / could reach 500 million a year in the next year or two. At present, camera phones are not as high in quality 12than / as digital cameras. But people carry their phones with them all the time, and a poor picture is 13better / more good than no picture. But 14could / did the technology of camera phones improve so that they start to compete with digital cameras for quality? Analysts think this is unlikely. But the quality 15is / will probably be good enough for most people.
5. Выберите верный вариант ответов (a-c).
Pro-Chic was a 1____________ company with a customer base of about 250. Its founder, Biruta Zilinskiene, was a 2__________ fashion desighner with a lot of good ideas. She specialized in smart, practical clothes that could 3__________ to business women. Her customers were too busy to go shopping, so Biruta visited them in their office or home. It was a clever plan and Pro-Chic started to make a good 4________ . The company had a brand with a good 5_________ , but it needed more 6__________ to reach a wider market. Biruta wanted the company to grow, and for that she needed to 7_________ her designs in magazines. To begin with, Biruta used her own money to 8_________ the venture. But to run a big advertising 9_________, she needed a lot more 10________ . So she went to a group of venture 11_________ to try to raise more money. The group liked her ideas and saw that the business had a lot of 12________ . Biruta was able to 15_________ the money she needed.
1 a set-up b starting c start-up
2 a talented b targeted c weak
3 a appeal b target c feature
4 a demand b competition c profit
5 a image b fame c opinion
6 a publication b public c publicity
7 a represent b produce c promote
8 a finance b raise c rocket
9 a commerce b contract c campaign
10 a findings b funding c founders
11 a capitalists b elevators c enthusiasts
12 a future b prediction c potential
13 a lend b borrow c finance
6. Заполните предположения фразами:
I’ll probably… I definitely won’t…… I think it’s unlikely that I’ll…….It’s possible that……… I’m sure I’ll……….
1. Hector is certain he’ll be a successful entrepreneur. “________________ make a lot of money”.
2. Melanie thinks she might move to a new town. “_______________ stay in the same place.”
3. Simone expects to work with her father and brother. “_____________work in the family business.”
4. Georg thinks he may work abroad. “______________ I’ll get a job in another country.”
5. Karin is sure she will be successful in her exams. “_______________ fail!”
UNIT 7 PRICE
I Ex. 1.1. Прочитайте и переведите текст. Выполните задания после текста:
Make it cheaper and cheaper