Today's Information Highway - TheInternet

MASS MEDIA

VOCABULARY

Nouns

1. advertising – реклама
2. availablereceivers – доступный приемник
3. broadcasting – радиовещание
4. cable TV – кабельное телевидение
5. capacity – вместимость, мощность
6. commerceandpublicaffairs – торговые(коммерческие) и общественные дела
7. cultural and educational program – культурно-развлекательная программа
8. currentevents – текущие события
9. definiteprofile –определенное очертание
10. delivery methods – методыдоставки
11. detailed reviews – подробныйобзор
12. entertainment – развлекательноемероприятие
13. frequencies available – рабочие частоты
14. individualstyle – индивидуальный стиль
15. massmedia – средства массовой информации
16. satelliteTV – спутниковое телевидение
17. sparetime – свободное время
18. tabloids – бульварная газета
19. the views of establishment – видызаведений
20. TV channels – телевизионныеканалы

Verbs and verbal phrases

1. to appeal – привлекать, притягивать
2. to attract large audience – привлекать большую аудиторию
3. to be accessible to – бытьдоступным, достижимым
4. to be owned by– принадлежать
5. to be very proud of one’s peculiarities – гордиться своими особенностями
6. to bring cultural and educational program – приносить культурную и образовательную программу
7. to choose anything – выбирать что-либо
8. to create public opinion – создавать общественное мнение
9. to develop the tastes – развивать вкусы
10. to entertain – развлекать
11. to erode – разрушать
12. to inform – информировать
13. to listen to the radio – слушать радио
14. to raise the cultural level – поднимать культурный уровень
15. to subscribe – подписываться

LEXICAL EXERCISES

Exercise 1.Arrange the words in the alphabet order.

Inform, entertain, broadcasting, capacity, erode, subscribe, coverage, appeal, profile, frequency.

Exercise 2. Analyze the following words, define the parts of speech and translate the words into Russian.

Establishment, entertain, educational, advertising, subscriber, businessman, coverage.

Exercise 3. Make up pairs of synonyms.

Entertain, influence, create, spare, different, corporation, choose, raise.

_____________________________________________________________

produce, various, select, increase, affect, reserve, interest, potbelly.

Exercise 4.Make up pairs of antonyms.

important, large, a lot of, sometimes

_______________________________________________

little, always, unimportant, small

Exercise 5.Make up all types of questions to the following sentence.

Millions of people watch TV and read newspapers in their spare time.

Exercise 6.Give the Russian equivalents for the following.

Mass media, to influence the people, to attract large audience, advertising, to raise the cultural level, educational programs, to develop tastes, current events, to attract large audience, spare time.

Text 1.

MASS MEDIA

Exercise 1.Read and translate the text.

Mass media – that is press, radio and television play an important role in the life of the society. They inform, educate and entertain people. They also influence the way people look at the events and sometimes make them change their views. Mass media usually create public opinion.

Millions of people watch TV and read newspapers in their spare time. People listen to the radio while driving a car. On the radio one can hear music, plays, news and various discussions of current events. Lots of radio or TV games and films attract large audience.

Newspapers give more detailed reviews of political life, culture and sports. Basically they are read by the people who are subscribers and those who are interested in politics.

There is a lot of advertising in mass media. Many TV channels, radio stations and newspapers are owned by different corporations. The owners can advertise whatever they choose.

But we cannot say that mass media do not try to raise the cultural level of people or to develop their tastes. Mass media bring to millions of homes not only entertainment and news but also cultural and educational programmes.

There is a great number of TV channels, cable TV, satellite TV and lots of radio stations and newspapers now in the Russian Federation.

Exercise 2.Quote the sentences in which these word combinations are used in the text.

To inform people; spare time; detailed reviews; different corporations; to develop their tastes; the Russian Federation.

Exercise 3.Agree or disagree with the statements.

1. Mass media inform, educate and entertain people.

2. Millions of people don’t watch TV in their spare time.

3. Newspapers give more detailed reviews of political life, culture and sports.

4. There is not much advertising in mass media.

5. There is not much advertising whatever they choose.

6. Mass media bring to millions of homes not only entertainment and news but also cultural and educational programmes.

7. There are a lot of radio stations now in the Russian Federation.

8. Many TV channels, radio stations are owned by different corporations.

Exercise 4.Answer the following questions.

1. Whatismassmedia?

2. How do mass media influence people?

3. Does the audience of TV and radio differ?

4. Do you think that advertising is useful?

5. What English (Russian) newspapers do you know?

6. What is your favourite TV programmme?

7. Do newspapers give more detailed reviews of political life?

8. Do mass media usually create public opinion?

Exercise 5.Give the plan of the text.

ConnectingtheWorld

Task 1. Переведите слова и словосочетания по догадке:

Internet, network, communicate, protocol, cci.ua,nation, communication lines, e-mail, user-name, World Wide Web (WWW)

Task 2. Прочитайте и переведите текст:

Today's Information Highway - TheInternet

The Internetis a collection of networks - a network of networks - that communicate with each Other by using the same standards (protocols) of communication. The com­puters that make up these networks are of different types. Currently, over one million computer systems - with tens of millions of users worldwide - make up the Internet. Users access the Internet by contacting a computer that connects to the Net. The Internet began in 1969 as a government-sponsored research network called ARPANET (Advanced Research Projects Agency Network). This network linked Department of Defense (DOD) research centers with university researchers. Scientists working on the ARPANET developed Internet protocols(also called TCP/IP), the standards that enable computer users to exchange data through the Internet. The network grew to include contractors and subcontractors with the DOD. Many universities and colleges then joined. Libraries, other government agencies, and interested businesses also joined. Today, the Internet is growing at the rate of about 150,000 new users a month.

An interesting fact about the Internet is that it was deliberately designed with no central office. Don't look for an Internet Headquarters. The Internet's designers were told to think of the possible consequences of a nuclear attack. If an enemy attack were to take out a node of the Internet, it is designed to route around the destroyed node and not be crippled.

One outcome of this lack of centralization has been uncontrollable growth. There is nothing to stop anyone from adding a new computer or local area network to the Internet. Of course, this factor benefits everyone. The more people joining the richer the Internet's resources. The cost for this enormous growth, however, can be delays. E-mail '.hat is supposed to be sent immediately may be delayed for hours because there is no room on the communication lines to send it.

Task 3. Задайте к тексту вопросы, которые помогут вам кратко пересказать

Task 4. Кратко перескажите текст, используя слова:

a) It should be mentioned that...

b) An interesting fact...

c) The outcome of... is ...

d) Needless to say that...

e) I'd like to add ...

Task 5.Напишите, как бы вы хотели использовать интернет (10-11) предложений).

SPEECH EXERCISES

Exercise 1.Speak on the following topics:

1. Tell about your favourite newspaper/magazine and prove that it is really worth reading.

2. Speak about advantages and disadvantages of different kinds of getting news.