| Accounts банковские счета | Records of business dealings |
| Ad реклама | Short for advertisement |
| Advertisement реклама | A public notice or announcement in a newspaper or magazine, or over the radio, or television, which recommends a product, service, or company |
| Advertising agency рекламное агенство | A person or company that prepares and places advertisements in newspapers or magazines, or on radio or television |
| Agency / Agent агенство / агент | A person or company that is authorized to do something specific for someone else |
| Available stock располагаемый запас | Items ready to sell from inventory |
| Cash наличные | Money or something that equals money, such as a check, paid at the time of buying something |
| Cash on delivery / C.O.D наличные при поставке | Payment when goods are delivered |
| Catalog каталог | A booklet or book which lists products and gives a brief description of them, sometimes with pictures |
| Catalog sales розничная продажа товаров по каталогу | Catalogs of products, which also contain prices, used by customers to send orders directly to the company |
| Chain store магазин в сети розничных магазинов | One of a group of retail stores owned and managed by the same person or company, carrying similar merchandise, and guided by the same policies |
| Channel of distribution торгово-распределительная сеть | The way a product is sold to the customer who will use it |
| Client клиент, заказчик | A customer, a person or company that receives the services of a professional person or company; such as an advertising agency, an accountant, etc. |
| Commission комиссионные | The percentage of the charges for advertising space or air time which is paid to the advertising agency by the publication or broadcaster |
| Competitors конкуренты | Companies that make or sell products that do the same thing or that look alike |
| Customer покупатель | A person or company that buys something |
| Direct selling прямая продажа | Selling directly to customers by a company's salespeople |
| Discount скидка | Less than the regular price |
| Display выставка товара | To show something so it is easy to see |
| Distribution распределение | Sending or selling products or goods |
| Finished goods товары фабричного производства | Manufactured products or parts which are complete and ready for sale or use |
| Finished-goods inventory запасы готовой продукции на складе | Inventories of products that are ready to sell |
| Goods товары | Products |
| Image репутация, престиж | What people think a company or product is |
| Industry промышленность | Manufacturing business |
| Invoice счет-фактура | A bill or a list of goods sent to a purchaser showing prices, amounts, shipping charges, etc. |
| Item вид товара, изделия | Each separate thing that is part of a whole |
| Manufactured items/parts Промышленные изделия /части | Parts which a company makes in its own factory that are used in its own products |
| Manufacturer's representative торговое агенство, представляющее интересы промышленной фирмы | A person or company which sells products for a company without stocking them in warehouses; also called a sales representative or rep (The manufacturer's representative usually sells products of several different, no competing companies) |
| Manufacturing производство продукции | Making products from raw materials |
| Market рынок | The customers or prospects who will buy or use a product |
| Market feasibility study анализ рыночной ситуации | A study to find out whether people will buy and use a product, how many can be sold, how it should be packed, etc. |
| Market forecast рыночный прогноз | A study to determine how much of product can be sold to customers and to prospects |
| Marketing маркетинг | Includes all the different things necessary to bring and sell a product to customers |
| Market research исследование рынка | The study of what customers and prospects need or want from a company and its products |
| Materials материалы | Things, products and parts are made from the substance of anything manufactured or built |
| Merchandise товары | Products or items that are for sale |
| Price цена | What something costs or is sold for |
| Price list прейскурант | A printed list of products, telling how much each item costs |
| Product продукт | Something manufactured or made which is finished and ready to sell or use |
| Product description описание продукта | Words in advertising, literature, or catalogs which tell about a product |
| Product literature информация о продукте | Printed sheets which tell about a company`s product |
| Profit прибыль | The gain from a business, or the amount of money left when the cost of making a product is substracted from the money when it is sold |
| Raw materials сырье | Substances from which products or parts are made |
| Retailer розничный торговец | A person or company which sells in small quantities directly to customers, usually in stores |
| Sales call продажа по телефону | A visit to a customer or prospect to try to sell a product |
| Sell продавать | To exchange an item product, or something for money or other payment |
| Services услуги, сервис | Things people do to help someone or another company |
| Staff Штат (служебный персонал) | A group of people who work for a director, manager or other leader |
| Store склад, магазин | A place where goods from many different manufacturers are kept for sale directly to customers who buy small quantities |
| Warehouse товарный склад | A place where items are kept for delivery to customers |
| Wholesaler Оптовый торговец | A person or company that buys large number or volumes of items and sells directly to customers who use smaller amounts of the items (The wholesaler sells larger numbers of items to each customer than a retailer does and usually has a warehouse). |
