WORD STUDY. Ex. 1. Study the different meanings of the word promote and use it to translate the

Ex. 1. Study the different meanings of the word promote and use it to translate the

sentences.

to promote (v) 1. выдвигать; продвигать; повышать в чине / звании

2. способствовать, помогать, содействовать; поддерживать

3. побуждать, стимулировать; активизировать, возбуждать

4. учреждать (to promote a company)

5. создавать благоприятные условия для продажи,

рекламировать; содействовать продаже какого-л. товара

promotion (n) 1. продвижение по службе; повышение в звании; производство

в чин

Study different collocations with the word promotion

promotion program — программа содействия развитию

sales promotion —продвижения товаров

promotion of health — укрепление здоровья, оздоровление

1. If I am not promoted within the next two years I am going to change jobs.

2. Regular exercise promotes all-round good health.

3. To promote a company you should honour some regulations.

4. Advertising companies are always having to think up new ways to promote products.

5. He made his promotion to major.

6. Sugary foods promote putting on weight.

7. He was promoted to the rank of colonel.

8. I got (a) promotion at work.

9. He is recommended for promotion.

Ex. 2. Match the words with their definitions.

_____ subsidiary a. a company which extends its activities beyond the boundaries, interests, etc., of a single nation
_____ to promote b. the result of an agreement
_____ objective c. a high position or standing; prestige
_____ intuition d. to raise to a higher rank, status, degree,
_____ status e. the object of one's endeavours; aim
_____ a deal f. to work or talk (with others) to achieve a transaction, an agreement
_____ culture g. instinctive knowledge or belief
_____ transnational company h. a company with at least half of its capital stock owned by another company
_____ to negotiate i. the total range of activities and ideas of a group of people with shared traditions

Ex. 3. Find words in the text which mean the following.

1 the use of reasoning rather than emotions or beliefs __________________________

2 understanding or knowing without consciously using reason ___________________

3 respect, prestige or importance given to someone ____________________________

4 having a higher rank because one is older __________________________________

5 to have hurt feelings because someone is being disrespectful ___________________

6 money or something else given in recognition of good work _____________________

7 additional money given for better work or increased productivity__________________

8 a feeling of shame and loss of dignity or self-esteem ____________________________

9 to give up a job or position_________________________________________________

10 according to accepted moral standards________________________________________

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