WORD STUDY. Ex. 1. Study the different meanings of the word promote and use it to translate the
Ex. 1. Study the different meanings of the word promote and use it to translate the
sentences.
to promote (v) 1. выдвигать; продвигать; повышать в чине / звании
2. способствовать, помогать, содействовать; поддерживать
3. побуждать, стимулировать; активизировать, возбуждать
4. учреждать (to promote a company)
5. создавать благоприятные условия для продажи,
рекламировать; содействовать продаже какого-л. товара
promotion (n) 1. продвижение по службе; повышение в звании; производство
в чин
Study different collocations with the word promotion
promotion program — программа содействия развитию
sales promotion —продвижения товаров
promotion of health — укрепление здоровья, оздоровление
1. If I am not promoted within the next two years I am going to change jobs.
2. Regular exercise promotes all-round good health.
3. To promote a company you should honour some regulations.
4. Advertising companies are always having to think up new ways to promote products.
5. He made his promotion to major.
6. Sugary foods promote putting on weight.
7. He was promoted to the rank of colonel.
8. I got (a) promotion at work.
9. He is recommended for promotion.
Ex. 2. Match the words with their definitions.
| _____ subsidiary | a. a company which extends its activities beyond the boundaries, interests, etc., of a single nation |
| _____ to promote | b. the result of an agreement |
| _____ objective | c. a high position or standing; prestige |
| _____ intuition | d. to raise to a higher rank, status, degree, |
| _____ status | e. the object of one's endeavours; aim |
| _____ a deal | f. to work or talk (with others) to achieve a transaction, an agreement |
| _____ culture | g. instinctive knowledge or belief |
| _____ transnational company | h. a company with at least half of its capital stock owned by another company |
| _____ to negotiate | i. the total range of activities and ideas of a group of people with shared traditions |
Ex. 3. Find words in the text which mean the following.
1 the use of reasoning rather than emotions or beliefs __________________________
2 understanding or knowing without consciously using reason ___________________
3 respect, prestige or importance given to someone ____________________________
4 having a higher rank because one is older __________________________________
5 to have hurt feelings because someone is being disrespectful ___________________
6 money or something else given in recognition of good work _____________________
7 additional money given for better work or increased productivity__________________
8 a feeling of shame and loss of dignity or self-esteem ____________________________
9 to give up a job or position_________________________________________________
10 according to accepted moral standards________________________________________