Word List. Constituency – избирательный округ, покупатели

Nouns

constituency – избирательный округ, покупатели,

empowerment – доверенность, полномочие

entrepreneur – бизнесмен, делец, предприниматель

venture – предприятие, фирма

Adjectives

alike – одинаковый; подобный, похожий

fragmented – разбитый на куски

Verbs

complement – дополнять, составлять, комплектовать

Adverbs

currently – теперь, в настоящее время; ныне

ultimately – в конечном счёте, в конце концов; окончательно

I. Match the words with their definitions.

1. market a. alter completely

2. couple b. a faculty, institution, or department specializing in a particular subject

3. revolutionize c. actually in progress

4. efficiency d. demand for a particular product or commodity

5. integrate e. combine into a whole

6. school f. find out or state the value of

7. innovative g. link together

8. implement h. a public meeting place for open discussion

9. ongoing i. competence; effectiveness

10. evaluate j. put into effect

11. forum k. introducing something new

II. Complete the sentences by inserting the appropriate form of the words in brackets.

1. Healthcare market in many countries … currently widespread change (undergo).

2. Innovative healthcare technologies coupled with increasing consumer empowerment … ultimately healthcare delivery (revolutionize).

3. Successful managers must … the design and management of healthcare operations (understand).

4. Harvard Business School … various educational programs, including a full-time MBA program, doctoral programs, and many executive education programs (offer).

5. The Healthcare Initiative … the extensive research, thought leadership, and interest in the business and management of healthcare that exists at HBS (bring together).

6. The course … to give students an understanding of the complex interaction between science, medicine and the practice of management (aim).

7. Students … to complete a paper describing a problem faced by a healthcare manager and the appropriate response (ask).

8. The Healthcare Club … a forum for students to learn about the business of healthcare (provide).

III. Look through the text and find international words.

The U.S. healthcare market is currently undergoing widespread change. New technologies and healthcare delivery models, coupled with increasing consumer empowerment will ultimately revolutionize healthcare delivery. However, for entrepreneurs and healthcare managers alike, this is a particularly challenging market because of its complexity, fragmented structure and large number of constituencies. In order for managers to improve the quality and efficiency of healthcare delivery, or successfully launch new services or products, they must understand the design and management of healthcare operations. Many healthcare innovations ultimately fail because they neither integrate with existing clinical processes, nor successfully create new ones.

Harvard Business School (HBS) is the graduate business school of Harvard University in Boston, Massachusetts. The school offers a full-time MBA program, doctoral programs, and many executive education programs. The Healthcare Initiative at HBS is a multidisciplinary program dedicated to innovative thinking in the healthcare industry. Launched in 2005, the Initiative brings together the extensive research, thought leadership, and interest in the business and management of healthcare that exists at HBS.

The course will examine the unique characteristics of the care delivery process in order to help students identify opportunities for innovation and develop the management skills needed to design and implement operational and technologic change in healthcare. It aims to give students an understanding of the complex interaction between science, medicine, healthcare delivery and the practice of management. It will discuss the way this interaction influences the choice of appropriate system design, and improvement, and marketing strategies. It will enable students to take leadership positions in healthcare organizations and new ventures. The course is designed to expose students to some of the new management research in the healthcare field and will build upon the ongoing research of HBS faculty. It is intended to complement other healthcare courses by looking closely at healthcare delivery to understand how new innovations are adopted by patients and healthcare professionals.

The course will cover several major areas:

1. the fundamental nature of the health care process,

2. the design, management and improvement of health care processes,

3. evaluation of new health care delivery models, and,

4. evaluation of strategies promoting technology adoption in health care.

As part of the course requirement students will be asked to complete a paper describing an important issue or dilemma faced by a healthcare manager or entrepreneur and the appropriate response.

In addition to the Healthcare Initiative, the student-run Healthcare Club is the second largest and most active club at HBS. The mission of the Healthcare Club is to provide a forum for students to learn about the business of healthcare, to interact with other students who are interested in healthcare, and to meet with leaders and key decision makers in the healthcare industry.

IV. Entitle the text.

V. Look through the text and find English equivalents of the following words and word combinations:

Рынок здравоохранения, полностью изменить, предоставление услуг в сфере здравоохранения, улучшить качество и эффективность, нововведения, потерпеть неудачу, полный рабочий день, многоплановая программа, сложное взаимодействие, занимать лидерские позиции, лицо, принимающее решение.

VI. Put 5 questions to the text and ask your groupmates to answer them.

V. Retell the text according to the following plan:

1. The U.S. healthcare market.

2. Harvard Business School.

3. Educational objectives of the course.

4. Course content and organization.

5. Healthcare Club.

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