Определите, какое утверждение соответствует содержанию текста

Определите, какое утверждение соответствует содержанию текста - student2.ru Определите, какое утверждение соответствует содержанию текста - student2.ru   Many business partners coordinate their efforts to make possible the delivery of goods.
  Определите, какое утверждение соответствует содержанию текста - student2.ru   Channels of marketing are of less importance and effectiveness in health care delivery.
  Определите, какое утверждение соответствует содержанию текста - student2.ru   Legislators are the only organizations that do not use the channels of marketing.
  Определите, какое утверждение соответствует содержанию текста - student2.ru   The only aim of marketing channels is to supply goods and services.


Определите, какое утверждение соответствует содержанию текста - student2.ru ЗАДАНИЕ N 26 сообщить об ошибке
Тема: Изучающее чтение с элементами аннотирования

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Определите, какое утверждение соответствует содержанию текста - student2.ru Определите, какое утверждение соответствует содержанию текста - student2.ru Определите, какое утверждение соответствует содержанию текста - student2.ru Определите, какое утверждение соответствует содержанию текста - student2.ru


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Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».

Завершите утверждение согласно содержанию текста.
Marketing channels raise demand through the joint efforts of …

Определите, какое утверждение соответствует содержанию текста - student2.ru Определите, какое утверждение соответствует содержанию текста - student2.ru   retailers, wholesalers and sales offices
  Определите, какое утверждение соответствует содержанию текста - student2.ru   hospitals, laboratories, insurance companies
  Определите, какое утверждение соответствует содержанию текста - student2.ru   legislators, educational administrators and insurance companies
  Определите, какое утверждение соответствует содержанию текста - student2.ru   retailers, insurance companies and legislators


Определите, какое утверждение соответствует содержанию текста - student2.ru ЗАДАНИЕ N 27 сообщить об ошибке
Тема: Изучающее чтение с элементами анализа информации

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Прочитайте текст и выполните задания.
Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».

Ответьте на вопрос:
What does the structure of channel outlets consist of ?

Определите, какое утверждение соответствует содержанию текста - student2.ru Определите, какое утверждение соответствует содержанию текста - student2.ru   It consists of establishments through which the goods are delivered to consumers.
  Определите, какое утверждение соответствует содержанию текста - student2.ru   It consists of a number of individual consumers and organized buyers.
  Определите, какое утверждение соответствует содержанию текста - student2.ru   It consists of a set of hospitals, laboratories, insurance companies, and drugstores.
  Определите, какое утверждение соответствует содержанию текста - student2.ru   It consists of legislators, educational administrators and insurance companies.


Определите, какое утверждение соответствует содержанию текста - student2.ru ЗАДАНИЕ N 28 сообщить об ошибке
Тема: Изучающее чтение с выделением главных компонентов содержания текста

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Конец формы

Прочитайте текст и выполните задания.
Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».

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