It is wholesale vendors who take part in wholesale fairs and sign contracts with consumers and suppliers

Which coat is yours? -The grey one.

It is essential to support small businesses.

Unless the company pays more attention to the research and development, it won’t be competitive.

III. Перепишите предложения и переведите их на русский язык, обращая внимание на разные значения слов to be, to do, to have.

We’ll have to review the prices.

She is to come to the office at nine.

We did include this issue in the agenda.

We do business with a few European countries.

Our interpreters usually do their translations carefully.

They have got a lot of customers overseas

IV. Перепишите следующие предложения и переведите их на русский язык, обращая внимание на бессоюзное подчинение

This is a new company we don’t know much about.

The technological projects the we are using currently were developed last year

V. Перепишите предложения, переведите их на русский язык, обращая внимание на функцию инфинитива.

The task of small busunesses is to create retail and catering outlets.

To market consumer goods and provide all kinds of paid services small businesses should have a wide sales network.

It is necessary for a newly established company to carefully work out its own advertising and marketing policy.

This is the issue to be discussed as soon as possible.

VI. Прочитайте и устно переведите с 1 по 4 абзацы текста Перепишите и письменно переведите 1,2, 3-й абзацы текста

VII.. Прочитайте текста еще раз. Из приведенных вариантов ответа укажите номер предложения, содержащего правильный ответ на поставленный вопрос.

What does the computer do in commerce?

Control manufacturing processes.

Compose music.

Record and process inventories, bills, payrolls.

COMPUTERS

Originally computers were used only for doing calculations. When Ch.Babbage, a professor of mathematics at Cambridge University, invented the first calculating machine in 1812 he could hardly have imagined the situation we find ourselves in today.

Almost everything in modem world is done with the help of computers. Computers are being used more and more extensively in the world now, for the simple reason that they are more efficient that human beings. They have much better memories and can store great amount of information and they can do calculations in a fraction of the time required by a human mathematician. No man alive can do 500000 sums in one second, but a modem computer can.

In fact, a computer can do many things we do, but faster and better. They can control machines at factories, work out tomorrow’s weather and even play chess, write poetry or compose music. In science computers digest and analyze masses of measurements such as the sequential positions and velocities of a spacecraft and solve extraordinary long and complex mathematical problems, such as the trajectory of the spacecraft.

In commerce they record and process inventories, purchases, bills, payrolls, bank deposit and the like and keep track of ongoing business transactions. In industry they monitor and control manufacturing processes. In government they keep statistics and analyze economic information. Computers are also a great help to scholars in history, literature and so on.

ВАРИАНТ 3

I. Перепишите следующие предложения, определите в каждом из них видо- временную форму и залог глагола- сказуемого. Переведите предложения на русский язык (см.образец выполнения 1)

A new ring-road is being built around the city.

The room had been cleaned before we arrived.

The problem was being discussed when the manager came in.

He told me that he had been invited to the conference.

II. Перепишите следующие предложения и переведите их на русский язык, обращая внимание на разные значения one, it, that (см. образец выполнения 2)

One can use such methods in one’s work.

It’s nice to see you again.

It is surprising that he thinks so.

III. Перепишите предложения и переведите их на русский язык, обращая внимание на разные значения глаголов to be, to have, to do.

They are to leave on Friday.

We had to answer a lot of questions at the examinations.

He didn’t apply for this job as Martin didn’t have the relevant qualifications.

They are both good students.

The professor had left by the time we arrived.

What do you usually do on Sunday?

IV. Перепишите следующие предложения и переведите их на русский язык, обращая внимание на бессоюзное подчинение (см. образец выполнения 3).

Не posted the letter he had written.

She knew they had left London.

V. Перепишите следующие предложения и переведите их на русский язык, обращая внимание на функцию инфинитива

She decided not to buy a car.

To walk in the garden was pleasant.

The professor gave us some materials to study.

He was pleased to meet them.

VI. Прочитайте и устно переведите с 1 по 4-й абзацы текста. Перепишите и письменно переведите 1, 3 и 4-й абзацы текста

ADVERTISING

Advertising is a message to promote a product, a service or an idea. The purpose of most advertising is to sell products or services. Advertising plays a key role in the competition among businesses for the consumer’s money. In many businesses the volume of sales depends largely on the amount of advertising done.

Manufacturers advertise to persuade people to buy their products. Large firms also use advertising to create a favourable image of their company. The company may advertise in many ways depending on how much it wishes to spend, and the size and type of the target audience. If the company wants to enter the market or to launch a new product, it often starts an advertising campaign.

Such campaigns are usually very successful because people learn about new products or services. There are different ways of advertising: newspapers, television, direct mail, radio, magazines, outdoor signs, other ways (transit advertisement, window displays, point-of-purchase displays, telephone directories and novelties).

Television is a chief medium used by advertisers. In the USA 100 largest advertisers spend on average 75 percent of their advertising budgets on television. Food companies spend about 80 per cent on television, and candy, snacks and soft drinks companies spend about 85 per cent.

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