This is the main hall. We serve customers here. At the moment, a cashier is talking to a customer.

STUDENT B

Goldcrest Hotel
Area What happens What is happening now
Kitchen prepare and cook meals chefs / prepare / today’s lunch
Restaurant serve breakfast, lunch and dinner waiter / clear / the tables
Reception welcome guests, answer calls receptionist / talk / to a guest
Gift shop sell souvenirs sales assistant / help / a customer
A bedroom guest stay maid / clean / the room

This is the main hall. We serve customers here. At the moment, a cashier is talking to a customer. - student2.ru

E.g.

This is the kitchen. We prepare and cook meals here. At the moment, the chefs are preparing today’s lunch.

VOCABULARY BOOSTER

A Match the verbs in A with the phrases in B, as in the example.

A B  
1 to design / to manufacture a) a system or service 1 d
2 to open / to reorganize b) staff 2___
3 to introduce / to improve c) a new market 3___
4 to recruit / to lay off d) a new product 4___
5 to look for / to enter e) a factory or office 5___

B Which verb in A means:

1 to bring something into use?

2 to make something better?

3 to find new employees?

4 to make people unemployed?

5 to try to find?

C Match the departments 1-9 with the definitions a-i.

1 Design makes products 1_____
2 Marketing sells to customers 2_____
3 IT buys products or services for the company 3_____
4 Production deals with the company’s accounts 4_____
5 Finance hires new employees and organizes training 5_____
6 Buying arranges artwork 6_____
7 Sales maintains the company’s computer systems 7_____
8 Human Resources (HR) invents and develops new products 8_____
9 Research and Development (R&D) promotes products or services 9_____

D What a SWOT analysis is? Study the following words and their definitions:

Strengths – things that a company does well

Weaknesses – things that a company doesn’t do well

Opportunities – things that a company doesn’t do at the moment but could do in the future

Threats – things that can causeproblems to/damage the company, e.g. competition)

This is the main hall. We serve customers here. At the moment, a cashier is talking to a customer. - student2.ru Listen to a man who is talking about an analysis he is doing for his company. Listen to part one. Match the headings in the table with the questions.

a) _________ Can my organisation increase sales or find new markets?

b) _________ What does the company do badly?

c) _________ Does another company offer better products or services?

d) _________ What does the company do well?

SWOT analysis
1 Strengths 2 Weaknesses 3 Opportunities 4 Threats

E This is the main hall. We serve customers here. At the moment, a cashier is talking to a customer. - student2.ru Listen to part two, where the man gives his SWOT analysis. Look at these extracts and write a-h in the correct column of the table above.

a) machines in the production department are old

b) sell our products on the internet

c) good at design

d) three new companies sell similar products

e) try American and Asian markets

f) other companies charge less for their products

g) wide product range

h) delivery is slow

F Listen to part two again and check your answers.

OK, first we look at strengths. Well, my company is really good at design. Oh, and we have a wide product range. Now, let’s think about weaknesses. Well, the machines in the production department are old, and customers say that our delivery is slow. The next thing to look at is opportunities. Hmm. That’s a difficult one. I suppose we could sell our products on the internet. At the moment, we’re only selling to the European market, but we could try American and Asian markets, too. The final thing on the SWOT analysis is to look at threats. Well, I know that there are three new companies that sell similar products. Some other companies charge less for their products, too. So we are loosing our market share.

G Discuss the following question with your partner: How often is it a good idea for a company to do a SWOT analysis? Give reasons.

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