Manuel Ortiz is the founder of a Spanish computer sales company. Use the active vocabulary to complete what he says about it.

I founded Computadoras Creativas 20 years ago. We started with a small (1)__________in Madrid. Our (2)__________, our (3)___________is still here, but now we have sites all over Spain, with about 500 employees. Many of the offices are (4)_______-________: everyone works together, from managers to (5)_______________, as well as people selling over the phone, and people in technical (6)_____________giving help to customers over the phone. Recruitment is taken care of in Madrid, by the (7)______________or (8)_______________.

Study the information about the company structure differences in the UK and the USA

Managers and executives: UK

All the directors together are the board. They meet in the boardroom.

Non-executive directors are not managers of the company; they are outsiders, often directors of other companies who have particular knowledge of the industry or of particular areas.

The marketing director is the head of marketing, the IT director is the head of IT, etc. These people head or head up their departments. Informally, the head of an activity, a department or an organization is its boss.

An executive or, informally, an exec, is usually a manager at quite a high level (for example, a senior executive). But ‘executive’ can be used in other contexts to suggest luxury, as in ‘executive coach’ and ‘executive home’, even for things that are not actually used by executives.

Managers and executives: US

president chief executive officer (CEO) chief operating officer (COO)		j— non-executive directors S
chief financial officer (CFO) vice president (VP) marketing vice president (VP) human resources vice president (VP) research	senior executives / top executives / executive directors

In the US, the top position may be that of chairman, chairwoman or president. This job is often combined with the position of chief executive officer or CEO.

Some companies have a chief operating officer to take care of the day-to-day running of the company. The finance director may be called the chief financial officer.

In the US, senior managers in charge of particular areas are often called vice presidents (VPs).

Match each task (1-6) to the manager most likely to be responsible for doing it.

1. Meet with advertising agency to discuss new advertisements for the company’s holidays.

2. Study possible new holiday destinations in detail.

3. See the research director to discuss new holiday destinations.

4. Contact newspapers to advertise new jobs.

5. Deal with complaints from customers.

6. Discuss sales figures with sales team.

Who’s who on this company board? Complete the diagram.

WORDS TO LEARN

an employee служащий, работник

technical support техническая поддержка

staff штат служащих

human resources трудовые ресурсы

a workforce рабочая сила

a board совет, правление (группа людей)

a strike забастовка

to head the department руководитель отдела

a head office главный офис

an executive руководитель

Accounts / Finance расчетно-финансовый отдел

Research and Development (R&D) отдел исследований и развития

personnel персонал, кадровый состав

Customer Services отдел по работе с клиентами

Sales and Marketing отдел продаж и маркетинга

Public Relations (PR) отдел по связям с общественностью

Choose any company you like and get ready with the presentation of its structure. Use the active vocabulary of Unit 3.