Match the following synonyms from the text
| 1) makers 2) to settle 3) dispute 4) damages 5) obligation 6) whether 7) former 8) occasions 9) slice 10) to slide | a) argument b) to go down c) duty d) to sort out e) ex- f) producers g) times h) share i) compensation j) if |
Match the following phrases from the text (sometimes more than one combination is possible).
| 1) A jury in America settled the 2) intellectual 3) the amount awarded 4) first and 5) We have an obligation to defend 6) to own the rights 7) Bryant claimed he came 8) They have taken a large 9) Barbie’s sales have slid 10) since Bratz arrived | a) up with the Bratz name b) in damages c) ourselves d) on the scene e) long-running dispute f) over 15 per cent g) slice of the doll market h) foremost i) copyright j) to the Bratz brand |
9. Write down different words you associate with the word ‘copyright’. Share your words with your partner(s) and talk about them. Together, put the words into different categories.
10. Is it always easy to choose between two competitors? With your partner(s), decide which of the products below you think are best. Write your reasons why. Change partners and share your ideas.
| Products | The best | Why? |
| Barbie or Bratz | ||
| Google or Yahoo | ||
| Coke or Pepsi Nokia or iPhone | ||
| Firefox or Explorer |
11. Divide into two groups and discuss the following:
Ø Group A strongly believes children should no longer play with dolls in today’s technology-rich world;
Ø Group B strongly believes dolls are better than technology for children.
Be ready to give reasons to support your idea.
Divide into groups or pairs and create the concept for the next big thing in dolls. Make a presentation in order to share your ideas. Vote on the best dolls.
| § Name § Concept § Look § Technology | § Special features § Selling points § Appeal § Edge over competitors |
Search the Internet and find out more about dolls around the world. Make a presentation to share your findings with your groupmates.
Write a magazine article about the rivalry between Barbie and Bratz. Include imaginary interviews with both dolls. Read what you wrote to your groupmates.
Write a letter to Mattel CEO Robert Eckert. Ask him three questions about Barbie. Make three suggestions on what he should do to make Barbie an even bigger success. Read your letter to your groupmates. Your groupmates will answer it.
16. You are Barbie (or Ken). How do your human owners treat you? Tell your groupmates about one day in your life.
UNIT 14. GOOGLE FIRST 100 BILLION DOLLAR BRAND
A. BEFORE LISTENING