On the campaign trail. Match the two parts of these extracts

1. The Colombian election campaign,

2. Whatever the political and economic situation,

3. It’s been so long since the last election we’ve forgotten how difficult it is

4. The tribunals would disqualify those found guilty

5. Senator Garn told a press conference at the Utah state capital that

6. Elected for six years, Mexican presidents

7. When Lincoln ran for his second election,

a. from standing for election for a period of up to seven years.

b. are barred from standing for re-election.

c. due to culminate in a presidential poll on 27 May, has become more a matter of physical survival than political persuasion.

d. he will not run for re-election next year.

e. it was not run as the Republican candidate.

f. the party in office has always gained support in the run-up to the election.

g. to avoid media coverage of the campaign trail.

3. Here are two separated articles titled “Going for the Big Break/ Shouting at the box”. Your task is to read them and identify, and put them back into the right order.

Going for the Big Break/ Shouting at the box

a. Pity the poor television advertiser. He fights for our attention, but it is an unequal flight.We turn on our TV sets to watch programmes; he would rather we watched his adverts. And these days the advertiser has something else to contend with: the zapper, the remote control. The moment a program is finished or even half-way finished bip! The selfish viewer turns the telly off, or over.

b. Remember the time when there was no such thing as a remote control for the telly and you had to haul yourself out of the armchair to change channels? Now everything is about to change again a new voice-activated method.

c. The idea is that instead of pressing buttons, we will be able to channel-hop simply by shouting commands at the set, which will react using “voice recognition”. “Channel One, you ‘horrible little telly”, gets you BBC1, and so on.

d. This is the problem tackled by the Zapper and The Advertiser, a new study from the Billett Consultancy. The consultancy looked at 1,000 households. You could have worked out most of the findings yourself, but there are a couple of surprises.

e. The first is that quality is appreciated. Billett found that more people are likely to get bored with a one-hour LA Law than a one-hour Maigret. Eight per cent of people do not stay on after the break in News at Ten, but 42 per cent of live football watchers flip over during half-time, never to return. People change over half as often during weekends.

f. Perhaps now is the time to remove programme credits, Billett say, their logic being that most people switch off when the credits come on, anyway.

g. This is bit like a biscuit manufacturer announcing that it will no longer make the first and last biscuits in a pack because they always get broken. Billett believes that ITV could increase the number of viewer aged 16 to 24 if it stopped end-credits and end-break advertising.

h. Can you imagine the chaos throughout the living rooms of Britain if this thing catches on?

i. ‘We also wonder whether a sensible change would be to increase the advertising minutage for centre-breaks during peak hours and a reduction in end-break minutage.’ So, this could be the future: a brief pause for breath between programmes but a massive slice of advertising during them. The advertisers will get you yet.

j. At least with the zapper there is only one person in charge of the set at a time. As far as I can make out, using this technique, … whoever shouts the quickest wins. There’ll be my husband bellowing ‘three, three, three’ for the news, the kids screaming ‘six, six, six’ for Sky, and me shouting at it to switch itself off.

k. At which point the set will probably have a breakdown. Life was so much simpler when the set stayed on the same channel for three days because no one could be bothered to get up and change it.

Наши рекомендации